Winning Tactics on Property MarketingA Guide by Property PR Consultancy

Beattie Communications

The Property Market The fallout from the global financial crisis of 2008 has greatly

affected the property market. Financial borrowings are far more difficult to attain and job

security (or lack thereof) has a significant bearing on the demand to sell and buy property.

Relaxing government regulations has made it easier for individuals to develop their current homes, meaning they have less desire to move property.

The letting market is on the rise and first time buyers are few and far between.

All this creates significant challenges to those organisations tasked with marketing and selling property.

Fortunately there are a number of tactics you can undertake to improve your chances of selling or letting your property.

Research the Best Agents Having the right agent is crucial in promoting and selling your property. In order to source the best agents it is imperative that you put in the necessary

research. Make sure that you gather all the appropriate information about each potential

agent. Find out how they operate, who they know, their experience and track record.

An agent will likely be the first person potential buyers meet and will be tasked with presenting the property in its best light. With first impressions in a property so important make sure that your agent makes the house as welcoming and attractive as possible.

Little things like turning on the heating and lighting can make the difference in getting potential buyers to commit to their interest. A cold, dark and uninviting flat is unlikely to attract a great deal of interest.

Furthermore agents are often tasked with Property PR; attracting interest and marketing your property to the general public.

A lot of realtors, due to the number of properties they have on their books, operate a generic marketing strategy often involving uninspiring email marketing.

If properties are not targeted and pitched to the right audience in line with their property requirements then it can take months before a property is sold.

Make sure your property marketing efforts are reaching the right people otherwise it is a waste of you and your realtor’s time.

Offer Help in Refurbishment

Another tactic for attracting buyers is the offer to help with refurbishment or fittings in the property.

Particularly attractive to commercial units, helping in cutting the costs of preparing and fitting the property will help to attract more buyers.

Offer a discount on the sale price as a contribution to the refurbishment costs.

Be Flexible in the Property Usage

Offer more to the buyer by being flexible in the use of the property.

When sealing a commercial property consider the facilities and amenities in the local area,

You can target local businesses wanting to expand or make businesses aware of an opportunity to provide a new shop or service which is currently unavailable.

Offer Rent Breaks Offering rent free periods in the let are an age old tactic for

attracting interest in commercial property. Whilst obviously great for the tenant and three month’s rent

over 6 months is better than none, it is crucial that you vet all the possible tenants scrupulously.

This will avoid attracting people who want simply to take advantage of the rent break and may struggle to pay the rent after that time is over.

Offering rent free periods may well attract organisations looking for longer term tenancies.

With the 10-15 year lease of a standard high street store you can afford to offer a year rent free as you have guaranteed income for a longer period of time.

Don’t Forget the Current Tenants

Finally, make sure and not forget the buyer which may well be right under your nose.

The current tenants may be interested in buying the property. It will save a lot of time, money and hassle if they were

interested in buying so it is always worth asking just in case.