real world winning tactics for content creation & marketing
DESCRIPTION
In this presentation, Arnie Kuenn provides real case studies and examples of effective content marketing.TRANSCRIPT
Real World Winning Tactics for Content Creation &
Marketing
Presented by:Arnie Kuenn
About Your Presenter• President of Vertical Measures a search,
social & content marketing agency• Instructor for the Content Marketing
Institute & Online Marketing Institute• Author of Accelerate! Move Your
Business Forward Through the Convergence of Search, Social and Content Marketing
• Tweeting? - @ArnieK #PubCon
When someone types a keyword phrase into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.
Get Found Via Video
When properly search engine optimized, videos are 53 times more likely than text pages to appear on Google’s first page search results. -- Forrester Research
Twitter: @ArnieK #PubCon
Videos – Not as Hard as You Think
Webinars
Fun
Interviews
Might Just Change Your Business
Sales went up 600% first year
Twitter: @ArnieK #PubCon
• After 10 years, dozens of pitches to dentists & retailers and a $50,000 TV infomercial….
• Orabrush spent $500 on a funny video about bad breath that promoted the tongue cleaner on YouTube.
• Created an app for detecting bad breath (above)
Results So Far…
• YouTube channel has received 35 million+ views and has over 157,000 subscribers
• Over 295,000 fans on Facebook • Over 4,000 followers on Twitter• The 15 person company has sold
$1 million worth of the $5 tongue brushes through YouTube
• Major drugstores (3700+) are beginning to stock it on their shelves.
Twitter: @ArnieK #PubCon
Videos Can Attract Links
5,473 backlinks from 54 unique domains
Twitter: @ArnieK #PubCon
Start With Keyword Research• Keyword research should be the
foundation• Brainstorm for keyword phrases your
customers use when searching• Use tools like:
– Google keyword suggest & instant search– Google Adwords keyword tool– Google Insights for Search
• Think long-tail!
Twitter: @ArnieK #PubCon
Informational Keywords
Source: AimClear
Twitter: @ArnieK #PubCon
Then Online Market Research• Answer sites: Yahoo Answers, Quora,
LinkedIn or Facebook• Check sites like Digg, StumbleUpon and
Reddit • Check Google’s Discussions in search
Twitter: @ArnieK #PubCon
List The Possibilities
Twitter: @ArnieK #PubCon
Long Tail is the Key!Twitter: @ArnieK #PubCon
Success Like This…Twitter: @ArnieK #PubCon
Now Go Build a $24M Business!Twitter: @ArnieK #PubCon
Want these slides? Email: [email protected] with “Pubcon Video” in the subject line
Thank You!
Contact: 888-476-1881www.verticalmeasures
.com
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