wine & culinary · for 2014 wine & culinary guide program new this year - online component...

WINE & CULINARYGUIDE PROGRAM 2014

THE ONLY OFFICIAL VANCOUVER ISLAND

2014 Wine and Culinary Guide

Program

Be in the Vancouver Island Region’s BEST wine & culinary guide in 2014!We all know that Vancouver Island boasts some of the province’s most ideal grape growing conditions, comparable to those in northern France and central Germany, now let’s share this fun fact with the rest of the world and educate people on why Vancouver Island’s wine and culinary industries are becoming world renowned! With over 40 wineries, cideries, breweries and meaderies to choose from, this growing industry is a huge draw for tourists coming to the Vancouver Island region.

for 2014 Wine & Culinary Guide ProgramNEW thIs YEAR - Online Component

Program now features a website that will mirror the content in the print guide, and for every ad purchased in the print edition of the Vancouver Island Wine & Culinary Guide, advertisers will also receive a Basic Listing on the Wine & Culinary Guide website.

Not only will the content of the guide be online but there will be links directly to stakeholder websites. This year’s Program will include search engine optimization and search engine marketing to drive traffic to the new www.WineIslands.ca site, meaning more opportunity for people to find you online.

Enhanced Listing - Upgrade Option

For only $150 you can upgrade to an enhanced online listing for your business.

Basic Listing includes...

• Photo• Logo• Up to 100 words• Web link• 1 Social Media Button• Contact info

Please send ad materials to:Primal Communications Ltd.Attention: Kumiko Kagita-Torrance

[email protected]

Concept Designs for the Tourism Vancouver Island - Wine & Culinary Guide and the website, are all copyright protected. © 2013 Tourism Vancouver Island & Primal Communications Ltd.

Enhanced Listing includes...

• Your listing will be rotated with other Enhanced listings at the top of the relevant category page above Basic listings.• Photo Gallery - up to 12 photos• Photo Slide Show of Gallery• Your Logo• Up to 600 words• Web link• Up to 3 Social Media Buttons• Contact info• Google™ Map Flag• Up to 2 embedded youTUBE™ Videos

Enhanced Listing will expand within the page to showcase more information

Please send ad materials to:Primal Communications Ltd.Attention: Kumiko Kagita-Torrance

[email protected]


• Tourism Vancouver Island’s Brochure Distribution Program

• Certified Folders’ Vancouver Island outlets• BC Ferries’ mainland and Gulf Islands routes• Vancouver Island Visitor Information Centres• 6 consumer shows attended by Tourism

Vancouver Island

• A virtual copy of the Guide available for consumers to view, print and download

• A direct link to your website from the virtual guide

• All advertisers will receive map listing and online listing. (see details below)

NEW this year...New website and online listings onwineislands.ca

For more information or to book your space, please contact:

Victoria GrahamSouth Island, Cowichan & Nanaimo Regions

Phone: 250-668-6232 Fax: 250-754‐3599Email: [email protected]

Karen BonellGulf Islands, North & North Central Island Regions

Phone: 250-792‐3733Fax: 250-754‐3599Email: [email protected]

Susan WebsterPacific Rim, Parksville & Qualicum Beach Regions

Phone: 250-751‐3791Fax: 250-754‐3599Email: [email protected]

2014 Wine & Culinary Guide ProgramSales Kit

*WIVA Members: Please note that The Wine Islands Guide is a Tourism Vancouver Island publication; your membership with WIVA does not include advertising in the Guide.

Space Deadline: January 31, 2014Artwork Deadline: February 14, 2014

Delivery Date: March 28, 2014

2014 Advertising sizes & rAtes

Display Ad Types

Outside Back Cover

Inside Front Cover

Inside Back Cover

Double Panel

Full Panel

1/2 Panel

Map Sponsor &1/4 Panel

What you get... Circulation: 50,000Distribution through:

AD SIZEPRINT AD WEBSITE

RATESDIMenSIOn (wIDth x heIght) what IS InCluDeD

Outside Back Cover7” x 8.5” for no bleed or

8” x 9” for bleed (add 0.125” all around)

includes Formatted listing

enhanced listing 3,795

Inside Front Cover enhanced listing 3,690

Inside Back Cover enhanced listing 3,690

Double Panel enhanced listing 3,690

Full Panel 3.4” x 8.3” (no bleed)includes Formatted listing Basic listing 2,295

1/2 panel 3.4” x 4” (no bleed)includes Formatted listing Basic listing 1,585

Map Sponsorship 3.4” x 2” (no bleed)includes Formatted listing Basic listing 1,095

1/4 panel 3.4” x 1.865” (no bleed)includes Formatted listing Basic listing 895

Formatted listing submit form Basic listing 360

Online listing upgrade -- upgrade to enhanced listing 150

The Official Vancouver Island Wine & Culinary Guide is published by Tourism Vancouver Island in partnership with Primal Communications Ltd.www.primalcommunications.com www.vancouverisland.travel


2014 Artwork specificAtion

Artwork deadlines:

Ad Space Booking: January 31, 2014

Artwork material submission: February 14, 2014

Please forward all digital artwork materials directly to Kumiko Kagita-Torrance at Primal Communications.

email: [email protected] - please include in subject line: 2014 Wine & Culinary Guide or contact to arrange an FTP transfer. For any questions, pleaes call 250-754-8318.

The 2014 Tourism Vancouver Island Guide is 100% digital workflow. The publication is built in Mac InDesign CS6.

Acrobat PDF/X-1a files required.

Acceptable formats for print ad:

PDF File: Supplied artwork must be CMYK and 400 dpi preferred.

Tourism Vancouver Island Guide is printed in 200 lpi

PDF files will not be checked and errors will be the responsibility of the supplier.

Tips: Before PDF is Exported (from Distiller, InDesign, Quark, etc), make sure PDF/X-1a setting is used

and all types are outlined to avoid any font problems.

Adobe InDesign CS6, Adobe Illustrator CS6 - .AI or EPS (all fonts converted to outlines),

Adobe Photoshop CS6 - CMYK PSD, Tiff or JPEG

Acceptable formats for web ad:

Adobe Photoshop - RGB JPEG, PNG, GIF or Adobe Flash - SWF

Advertising artwork must be provided with the following:

For Display Ad:

PDF/X-1a preferred.

InDesign or Illustrator - All artwork at 300 - 400 dpi CMYK images (RGB not acceptable), include Mac Fonts only -

PC fonts are not accepted (convert to outline if possible), all associated/linked files (scans, etc.) sized at 100%, PC

formatted files, Microsoft files and Corel files are not acceptable.

For Formatted Ad:

Photo must be in original JPEG or 400 dpi TIFF / Logo must be in EPS or AI / Text can be in DOC or within email body.

For Leaderboard Ad and Online Display Ad:

Must be JPG, PNG, GIF (Animation permitted), or SWF (Flash) format. File should be no bigger than 60 kilobytes.

Company Name:

Address:

Phone: Fax:

Contact Name:

Email:

Print Name:

Phone: Date:

Signed by:

Sales Rep:

PLEASE FAX completed contract to 250-754-3599

Cardholder Name:

Card Account Number: Expiry Date:

Authorized Signature:

Please make Cheque payable to Tourism Vancouver Island Interest shall be charged at a rate of 2% per month on all overdue accounts.

Back cover - $3,795

Inside front cover - $3,690

Inside back cover - $3,690

Double Panel - $3,690

Full Panel - $2,295

1/2 Panel - $1,585

Map Sponsor - $1,095

1/4 Panel - $895

Formatted Listing - $360

Online Listing Upgrade - $150

Ad Cost: $Add GST (5%): $

Total Cost: $

*WIVA Members: Please note that The Wine Islands Guide is a Tourism Vancouver Island publication; your membership with WIVA does not include advertising in the Guide.

Payment Information Payment Method: Cheque Master Card Visa Invoice Me

If you haven’t registered as a Tourism Vancouver Island Stakeholder please go to www.tourismvi.ca/register

2014 Wine & Culinary Guide ProgramSales Kit

1. Please check one of the following boxes:

Pick up my ad from 2013 Wine & Culinary Guide – make no changes ‐ photo to be supplied. Pick up my ad from 2013 Wine & Culinary Guide – make changes as below. New contact information Copy changes New photo (if supplying the photo digitally, it must be 2” x 2”, 300dpi and CMYK) I am a new Advertiser. I will supply contact information, a photo, and ad copy as indicated. Contact information – Business Name, Address, Phone, Web Address, Photo – if supplying the photo digitally, it must be 2” x 2”, 300dpi and CMYK Ad copy – 30 words of text for the main body of the ad

2. Please provide your new or revised information below, or via email. (email preferred)

Indicate which of the following you offer: Gift Shop Guided / Self guided tours BC AgriTourism Accredited Licensed Picnic Area Culinary Tourism Accredited Restaurant Food Market Open primarily by appointment ‐ always call ahead

4. Return the completed form to Primal Communications Ltd. by fax: 250-755‐3042 or email

5. Send artwork to the following address or email, Attention: Wine Guide Ad Coordinator

#11 - 321 Wesley Street, Nanaimo BC, Canada V9R 2T5Primal Communications Ltd. Attn: Kumiko Kagita-TorranceEmail: [email protected] | Phone: 250-754‐8318

2014 Advertising FormFormatted Listing

Name of Business:

Contact Name: Phone:

Email: Fax:



Please select one of the following:

Please send me boxes* of the 2014 Guide.

Please send me bundles** of the 2014 Guide.

*250 Guides per box **25 Guides per bundle

Please ship my 2014 guides to:

2014 Wine & Culinary GuideGuide Order Form

Name of Business:

Contact Name: Phone:

Email: Fax:

Attn:

Address:

City: Postal Code:

Please return this completed form to Tourism Vancouver Island by fax: 250-754‐3599



wine & culinary · for 2014 wine & culinary guide program new this year - online component...

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