wine country real estate market guide 2016
DESCRIPTION
Comprehensive look at the wine country's real estate market.TRANSCRIPT
M A R K E T G U I D E 2 0 1 6 P r e s e n t e d b y
D IANNE V ERNON BOB PENNYPACKER
D I A N N E V E R N O N REALTOR® B O B P E N N Y P A C K E R REALTOR®
RE/MAX FULL SPECTRUM 338 Heal dsburg Ave HEALDS BURG, CA 95404
W I N E C O U N T R Y R E A L E S T A T E
T a b l e o f C o n t e n t s How’s the Market? Healdsburg Market
Overview Starter Homes Mezzo Market
Downtown 55+ Community The River and Fitch Mountain Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 +
Land less than 5 acres Land greater than 5 acres
Wine Country Communities Overview Starter Homes Mezzo Market
Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 +
Land less than 5 acres Land greater than 5 acres
Meet Dianne & Bob
2
3 5 6 7 9
10 11 12 13 14
15 17 19 21 2325 27
29
Location Location
t e l : 6 5 0 . 6 8 0 . 7 1 5 1
7 0 7 . 7 9 9 . 6 0 3 2
T hat is the question we are asked everyday. In answer, here is our Wine Country Real Estate Market Guide 2016. In our first edition dated January 2014 we reviewed the Healdsburg Real Estate Market beginning in 2009 and brought it forward, comparing sales data of similar wine country markets such as Sonoma, St. Helena, and Calistoga. The resulting information proved to be very useful to our clients in helping them to understand and assess which areas and price points were a good fit for their needs.
Encouraged by the success of our initial flagship publication, in this guide we have continued to expand on previous years’ data by analyzing the transactions for 2016. For example, while the number of units sold in Healdsburg was similar to 2014, The dollar volume increase by $32 million. To put that into perspective, that is the same as the entire Glen Ellen market for 2015 .
Clearly, the market has grown. We hope that you find this market analysis helpful; once again answering that time-honored question, “So… how is the market?”
How’s the Market?
Location !
DATA MINING: N o t f o r t h e t i m i d
2
M A R K E T G U I D E 2 0 1 5
Welcome to Healdsburg
H ealdsburg is a small and wonderfully diverse real estate market where home ownership spreads over a wide financial realm. In other words, there is something for everyone! Although our beautiful town has grown to be a sought after destination, it is simply not true that home ownership in Healdsburg is restricted to the wealthy. Bob and Dianne have taken on the Healdsburg statistics – as well as surrounding environs- to help bring to light an accurate homebuyer’s price scenario. We have stratified the homes into segments depending on your neighborhood preferences.
One of Smithsonian
Magazine’s
3
2009 2010 2011 2012 2013 2014 2015
1,842 1,884 1,948 1,878 1,881 1,768 1,799
164 161 143 139 113 88 75
376.07 441.88 347.86 362.50 437.52 486.02 552
739,102 837,389 711,731 785,030 883,156 937,660 1,047,358
Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000 5,500,000 7,349,000
Lowest 105,700 55,000 121,000 148,000 165,000 153,000 70,000
149 167 176 233 215 210 218
110,126,261 139,843,908 125,264,680 182,912,088 189,878,476 196,908,636 228,324,050
Average sale$/list $ 98.27% 98.29%
Healdsburg and Vicinity
Average Home Area (SF)
Sales Volume (units)
AverageSales Price
Sales Volume ($)
DOM
$/sf
Very few conclusions can be drawn from the statistics illustrated here other than we have a strong real estate market in Healdsburg that continues its upward trend. This tells us that buyers are anxious to purchase and move into their homes without delay! It is important to note that the "word on the street" is that there is no inventory so why bother even looking for a home. The truth is, there are plenty of homes to choose from
and with a creative real estate professional leading the way, you will find the property that you desire. In reviewing recent past years’ real estate sales statistics, Bob and Dianne noticed a significant spread between the minimum and maximum price of homes sold in the Healdsburg real estate market. Our goal is to de-mystify these statistics and find you a home in a desirable neighborhood at a price point that works for
Best Small Towns
4
The Healdsburg Real Estate Market
Starter Homes
It is important to note that the number of homes being sold in this category has almost doubled since 2009.
There are more starter homes
being built in Healdsburg due to the increase of buyers
The prices have climbed in the last couple of years but have not gone out of reach
Of the 70 starter homes that were sold in 2015, 44 of those were under $500,000.
5
Wine is
sunlight
2009 2010 2011 2012 2013 2014 2015
1,140 1,229 1,221 1,229 1,258 1,168 1,152
5,019 5,422 5,316 5,112 4,906 4,137 3,992
139 149 108 87 60 70 68
317.7 284.26 274.39 287.38 341.47 382 445
358,615 352,804 330,403 339,803 415,437 439,702 499,905
Highest 525,000 799,000 730,000 590,000 900,000 875,000 884,000
Lowest 170,000 113,000 121,000 148,000 225,000 153,000 109,000
13,986,000 20,462,623 18,832,985 22,087,190 21,187,290 32,098,250 34,993,380
39 58 57 65 51 73 70
% of Local market share ($) 12.70% 14.63% 15.03% 12.08% 11.16% 16.30% 15.33%
% of Local market share(units) 26.17% 34.73% 32.39% 27.90% 23.72% 34.76% 32.11%
Average sale$/list $ 99.14% 98.73%
Sales Volume (units)
DOM
$/sf
Starter Homes (up to 1,500 sf on
lots smaller than 8,000 sf)
Average Home Area (SF)
Average Lot Area (SF)
AverageSales Price
Sales Volume ($)
Mezzo Market
The mid-range or Mezzo Level homes have sold steadily, increasing in volume since 2010.
This level of home was least impacted by the mortgage crisis as the buyers that would normally be “moving up” stayed in their starter homes as did the Mezzo range homeowners until the crisis abated. Therefore the activity in these two categories of homes was much lower until 2010 and beyond.
This category serves a very large group in Healdsburg as do the starter homes belying the notion of “restricted to the wealthy”
6
Held together -Galileo Galilei
By water
2009 2010 2011 2012 2013 2014 2015
1,789 1,747 1,701 1,737 1,777 1,782 1,773
0.5 0.72 0.5 0.62 0.52 0.70 0.75
180 151 121 139 105 84 80
314.15 316.18 271.11 306.56 351.51 433.26 503.83
566,617 551,559 494,494 550,943 645,857 785,139 940,947
Highest 1,325,000 1,050,000 1,225,000 1,600,000 2,000,000 1,700,000 2,175,000
Lowest 160,000 280,000 175,000 178,000 221,921 410,000 408,000
32,863,780 20,407,685 27,197,158 44,075,409 34,876,271 49,463,727 57,397,742
58 37 55 80 54 62 61
% of Local market share ($) 29.84% 14.59% 21.71% 24.10% 18.37% 25.12% 25.14%
% of Local market share(units) 38.93% 22.16% 31.25% 34.33% 25.12% 29.52% 27.98%
Average sale$/list $ 99.09% 99.18%
Average Home Area (SF)
Average Lot Area (acres)
Sales Volume (units)
Sales Volume ($)
DOM
$/sf
AverageSales Price
Mezzo Market Homes (1,500-
2,100 sf on up to 5 acres)
The Healdsburg Real Estate Market
T
Downtown
7
Country Life
housands of years ago this beautiful, lush area called Healdsburg was home to the Pomo Indians. These early residents built their village in the open, fertile valleys along the Russian River. They hunted the elk, bears, and mountain lions that roamed the dense oak and madrone forests along the meandering river. Occasional visits of European sailing vessels on the California
Coast from the 1500's to early 1800's had little impact on the area. The mid-1800's, however, brought new settlers. The Russians built Fort Ross on the coast, and the Mexican government established the vast 48,000-acre Rancho Sotoyome. This enormous land grant was awarded to sea captain Henry Delano Fi tch in 1841 ( Fitch Mountain was named in his honor).
Fitch promptly hired trapper Cyrus Alexander to manage his bountiful Fitch rancho (the magnificent Alexander Valley is named for this early tenant). The California gold rush of 1849 brought itinerants, squatters, and failed miners to the more generous farming land here. Over the years these squatters settled on the verdant land owned by the family. In 1857, a fight named the "Westside Road Wars" commenced among the
2009 2010 2011 2012 2013 2014 2015
1,723 1,658 1,656 1,770 1,762 1,467 1,518
6,583 8,367 10,575 9,958 8,517 0.14 0
DOM 133 115 127 111 49 65 70
$/sf 368.68 418.67 383.79 424.45 472.12 480 593
639,197 691,100 634,259 645,930 782,470 752,371 882,340
Highest 1,325,000 1,850,000 1,265,000 2,500,000 2,100,000 2,500,000 2,275,000
Lowest 335,000 210,000 210,000 290,000 400,000 153,000 345,000
21,093,500 13,822,000 18,393,500 21,315,700 25,821,500 41,380,393 46,764,020
33 20 29 33 33 55 53
% of Local market share ($) 19.15% 9.88% 14.68% 11.65% 13.60% 21.08% 20.48%
% of Local market share(units) 22.15% 11.98% 16.48% 14.16% 15.35% 26.19% 24.31%
Average sale$/list $ 99.36% 98.67%
Sales Volume ($)
Downtown Sales
Average Home Area (SF)
Average Lot Area (SF)
Sales Volume (units)
AverageSales Price
A Little Healdsburg
History
squatters. One of the winners of this colorful conflict was Harmon Heald, an Ohio entrepreneur. In a stroke of inspiration, Harmon Heald mapped out a large, Spanish style plaza* for the center of the town in 1857. Today that plaza is still the hub of all activity in the area, 152 years later! Just about every day a visitor comes in to our offices at the corner of North and Healdsburg Avenue. They are enchanted by the Plaza, bandstand, charming shops, tasting rooms, and restaurants.
This is a common goal and somewhat challenging to achieve. However, with a bit of patience, a ready bank account statement, pre-authorization from your lender, and ability to move quickly when the time comes, a "walk to the Plaza home" could be yours!
In reflecting on the statistics you will find that the volume of sales is steady and the prices continue to rise. This is all the more reason to act quickly when a home that works for you comes available. In addition many of the homes purchased near the Plaza are considered "Land Value" meaning they will be torn down and replaced with a larger home.
Bob and Dianne have been very successful in securing these properties for their clients. Experience, creativity and long standing trusted relationships are the keys.
Was Never So Chic
8
The Healdsburg Real Estate Market
55+ Community
drive all the way to the river, to the spot where a physician named Rose established a resort he named, “Camp Rose”, and this region’s Russian River Resort era began, bringing tourists and locals alike to the beach resort for summer swimming and boating, meals and lodging.
The road from Healdsburg, which
A nother neighborhood that is very eclectic and charming is the Fitch Mountain/Russian River community.
In the 1920’s a road was extended from Healdsburg’s plaza eastward several miles, opening up a roadway that allowed people to
Life is Too Short
9
These 3 communities were built in mid-70s, now seeing resurgence with the influx of baby-boomers.
Still an affordable option for living the wine country dream
Houses are being updated and remodeled, and average sales prices are up over 25% from 2013.
River’s Bend, River View, Riverside
2009 2010 2011 2012 2013 2014 2015
1,154 1,239 1,249 1,316 1,261 1,300 1,263
0.10 0.08 0.09 0.10 0.08 0.09 0
119 120 83 110 56 50 50
289.38 241.52 234.58 221.83 269.94 328.68 406.83
333,786 297,725 290,391 290,375 338,892 423,140 515,107
Highest 470,000 350,000 400,000 455,000 380,000 565,000 685,000
Lowest 280,000 235,000 189,000 215,000 260,000 355,600 390,000
2,336,500 2,381,800 3,775,085 5,807,500 4,744,490 8,885,950 7,211,500
7 8 13 20 14 21 14
% of Local market share($) 2.12% 1.70% 3.01% 3.18% 2.50% 4.53% 3.16%
% of Local market share(units) 4.70% 4.79% 7.39% 8.58% 6.67% 10.00% 6.42%
Average sale$/list $ 99.56% 98.85%
55 + Communnity
Sales Volume (units)
Sales Volume ($)
Average Home Area (SF)
Average Lot Area (acres)
DOM
$/sf
Average Sales Price
dead ended at Camp Rose, was eventually extended by 1935 to reach all the way around the impassable “wilds” of Fitch Mountain, opening up riverfront lots for the building of summer cabins, most frequently by residents of San Francisco, and thereabouts, wanting a restful vacation home away from the city.
Fitch Mountain
55 + Community
To Drink Bad Wine
The River and Fitch Mountain
10
2009 2010 2011 2012 2013 2014 2015
952 1,260 1,263 1,087 1,309 1,520 1,452
0.78 0.19 0.34 0.19 0.2 0.51 0.30
101 162 83 106 64 124 74
354.21 334.35 360.22 389.81 370.93 419.32 484.22
342,600 413,129 422,397 401,788 489,000 637,192 610,173
Highest 659,000 680,000 885,000 765,000 900,000 1,430,000 975,000
Lowest 170,000 213,000 121,000 148,000 165,000 285,500 264,900
2,189,000 2,891,900 4,223,967 5,223,250 4,401,000 8,283,500 6,711,900
6 7 10 13 9 13 11
% of Local market share($) 1.99% 2.07% 3.37% 2.86% 2.32% 4.22% 2.94%
% of Local market share(units) 4.03% 4.19% 5.68% 5.58% 4.19% 6.19% 5.05%
Average sale$/list $ 97.90% 99.38%
The River and Fitch Mountain
Average Home Area (SF)
Average Lot Area (acres)
Sales Volume (units)
Sales Volume ($)
DOM
$/sf
Average Sales Price
The Healdsburg Luxury Real Estate Market
$1,000,000-$2,000,000
T his market is among the most diverse in Healdsburg. Properties range from elegant in-town villas to country properties on a few acres. The entry level luxury market continues its strong comeback from the housing crisis. Sales volumes have almost tripled from their lows in 2009 and 2011; on average, prices are up 27% from their low point, and homes are selling faster. This is the only market segment we have bracketed an upper and lower price point. Any movement in these market statistics could mean a move to the next page.
Where Self-
indulgence
11
2009 2010 2011 2012 2013 2014 2015
2,759 2,922 2,533 2,724 2,454 2,594 2,129
7.87 3.74 10.12 6.69 6.62 12.82 2
173 211 168 164 125 95 99
550.15 482.47 563.17 608.63 613.35 596.71 708
1,360,722 1,396,042 1,168,944 1,448,800 1,427,294 1,350,176 1,490,900
24,493,000 33,505,000 21,041,000 36,220,000 48,528,000 44,555,795 68,581,400
18 24 18 25 34 33 46
% of Local market share($) 22.24% 23.96% 16.80% 19.80% 25.56% 22.63% 30.04%
% of Local market share(units) 12.08% 14.37% 10.23% 10.73% 15.81% 15.71% 21.10%
Average sale$/list $ 96.29% 97.96%
Properties valued between
$1,000,000 and $2,000,000
DOM
$/sf
AverageSales Price
Average Home Area (SF)
Average Lot Area (SF)
Sales Volume (units)
Sales Volume ($)
Estates $2,000,000 and over
T his market segment consists of big land, grand homes and exclusivity. These properties’ values are on the ascent. In this distinctive sector each property is unique. Therefore direct comparisons are generally not realistic. The relevant statistics to review are the sales volumes which have more than doubled since 2009.
is A Virtue
12
2009 2010 2011 2012 2013 2014 2015
3,631 4,311 5,491 4,222 3,251 3,273 3,400
33.01 74.12 20.7 36.71 15.23 11.38 22
188 149 232 189 176 133 78
946.03 1,138.64 836.18 1,046.54 840.95 1,063.67 943
3,245,785 4,076,818 3,788,889 3,824,038 2,888,174 3,119,101 3,018,392
Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000 5,500,000 7,349,000
25,966,281 44,845,000 34,100,000 57,360,574 51,987,000 65,501,125 66,404,633
8 11 9 15 18 21 22
% of Local market share($) 23.58% 32.07% 27.22% 31.36% 27.38% 33.26% 29.08%
% of Local market share(units) 5.37% 6.59% 5.11% 6.44% 8.37% 10.00% 10.09%
Average sale$/list $ 95.51% 96.86%
Sales Volume (units)
Sales Volume ($)
Lot (Acres)
DOM
$/sf
AverageSales Price
Properties valued above
$2,000,000
House area (SF)
Healdsburg Land Market
T he land market experienced a sharp dip during the financial crisis. During the years of 2007-2010 homes in this area were selling for less than it would cost to build them. Therefore investing, building, or lending on land was greatly reduced. Fast forward! Land is now very much in demand. New homes are appearing where old homes exhibiting deferred maintenance once stood. Thanks to the planning and architectural review departments in the town of Healdsburg the new homes continue to maintain the charm of our historic town.
Land up to 5 acres
13
Building The
0.69 1.12 0.73 0.71 1.01 1.60 1.38
166 298 490 668 216 152 224
329,670 288,135 385,718 362,481 661,407 470,759 555,640
188,500 374,781 191,258 188,407 320,555 351,174 436,600
Highest 265,000 260,000 425,000 330,000 725,000 790,000 1,225,000
Lowest 112,500 61,904 100,000 72,500 27,100 60,000 67,500
1,319,500 554,404 2,295,100 1,318,850 3,526,100 6,321,127 6,549,000
7 4 12 7 11 17 15
Average sale$/list $ 88.40% 89.51%
2015Vacant Land up to 5 acres 2012 2013 2014
Average Land Area (acres)
Sales Volume (units)
2009 2010 2011
Sales Volume ($)
AverageSales Price
Average $/acre
DOM
T his segment of the market has been relatively stable—prices are slightly on the rise and volume is fairly consistent. These properties tend to have more of a commercial base .
Land more than 5 acres
14
! Dreams
2009 2010 2011 2012 2013 2014 2015
59.38 69.416 105.93 93.26 31.44 60.86 148.35
265 321 322 349 318 353 206
57,885 39,750 62,462 53,977 66,595 59,126 63,546
Highest 171,429 148,000 217,725 106,082 150,330 133,333 274,246
Lowest 1,275 3,281 2,632 1,525 7,813 3,719 5,915
1,767,111 776,500 2,105,556 1,147,384 1,234,231 1,330,231 2,529,368
Highest 4,600,000 1,850,000 8,365,000 3,060,000 1,950,000 2,000,000 11,000,000
Lowest 204,000 275,000 210,000 192,500 430,000 53,000 95,000
15,904,000 7,765,000 18,950,000 18,358,150 16,045,000 17,293,000 48,058,000
9 10 9 16 13 13 19
Average sale$/list $ 92.42% 92.59%
Vacant Land over 5 acres
Land Area (acres)
Sales Volume (units)
Sales Volume ($)
Average $/acre
DOM
AverageSales Price
Wine Country Market
B ased in centrally located Healdsburg, Bob and Dianne are well-versed in the real estate markets in both Napa and Sonoma counties. As you consider searching for property in these areas, we hope our Market Guide will help you understand the nuances and variation in values from locale to locale.
15
Fodor’s Top
1,799 1,755 1,910 1,633 1,793 1,680 1,891
3.08 1.00 2.43 2.81 2.50 3.20 0.51
75 61 93 83 71 80 53
551.64 495.98 650.50 732.01 437.62 282.58 313.72
1,047,358 935,688 1,192,261 963,795 780,436 474,355 589,694
Highest 7,349,000 11,500,000 2,550,000 6,225,000 6,400,000 3,875,000 7,250,000
Lowest 70,000 205,000 401,000 325,000 125,000 160,000 152,000
98% 102% 99% 99% 100% 98% 100%
218 462 23 36 242 161 302
228,324,050 432,287,930 27,422,000 34,696,620 188,865,586 76,371,154 178,087,674
Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale Windsor
Average Home Area (SF)
Average Lot size
Average Sales $/Listing $
Sales Volume (units)
Sales Volume ($)
DOM
$/sf
AverageSales Price
16
Wine Destination
NE NW SE SW West East
1,995 1,485 1,741 1,412 1,705 1,781 2,024 2,011 1,821
1.08 0.39 1.55 0.44 2.63 1 2.29 13.76 1.43
65 55 60 64 61 56 160 120 71
337.90 296.82 316.04 291.01 419.06 334.94 705.69 552.66 404.27
657,148 435,533 560,968 398,624 691,154 580,730 1,442,025 1,184,133 753,965
3,880,000 1,700,000 7,400,000 1,030,000 2,825,000 2,751,000 10,950,000 10,800,000 11,100,000
205,000 130,000 165,000 175,000 224,500 269,000 310,000 285,000 217,659
100% 101% 100% 100% 101% 101% 97% 95% 99%
807 629 434 234 295 384 114 61 998
530,318,095 273,950,348 243,459,964 93,278,062 203,890,458 223,000,477 164,390,800 72,232,084 752,457,003
PetalumaNapa
Santa RosaSt. Helena Calistoga
Wine Country Starter Homes
2013
Healdsburg
Sold for $415,000
1,249 Sf,3 BR, 2BA
4,956 sf lot, DOM 23
Healdsburg
St. Helena
Cloverdale
Healdsburg 2014
Healdsburg
Sold for $433,000
1,122 Sf,3 BR, 2BA
3926 sf lot, DOM 110
17
Confrere Of Note
1,152 1,152 942 1,032 1,096 1,159 1,255
0.09 0.10 0.16 0.13 0.09 0.10 0.12
68 57 57 67 68 54 42
444.56 392.89 616.52 417.97 370.83 273.64 348.70
499,905 446,124 581,000 442,067 406,328 313,452 434,640
Highest 884,000 889,000 632,000 570,000 750,000 440,000 530,000
Lowest 109,000 205,000 530,000 325,000 125,000 160,000 225,000
99% 100% 98% 97% 102% 99% 101%
70 154 2 9 39 54 77
34,993,380 68,703,111 1,162,000 3,978,600 15,846,800 16,926,400 33,467,250
% of Local market share 15% 16% 4% 11% 8% 22% 19%
% of Local market share(units) 32% 33% 9% 25% 16% 34% 25%
Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale Windsor
Sales Volume (units)
Sales Volume ($)
Average Home Area (SF)
Average Lot size
DOM
$/sf
AverageSales Price
Average Sales $/Listing $
2015
Healdsburg
Sold for $000
1,232 Sf,
2 BR, 1BA
6450 sf lot,
DOM 92
2013 Cloverdale Sold for $240,000 900 Sf, 3 BR, 1BA 6,098 sf lot, DOM 32
2015 Saint Helena Sold for $812,000 1,472Sf 2BR, 3 BA 5,432 sf lot
DOM 44
Most Affordable Market Most Expensive Market
2015
Cloverdale
Sold for $320,000
1242 Sf
2BR, 1 BA
6,528 sf lot
DOM 63
2013 Saint Helena Sold for $640,000 745 Sf, 2 BR, 1BA 3,920 sf lot, DOM 37
18
Celebrated Sights
NE NW SE SW West East
1,179 1,176 1,206 1,182 1,092 1,217 1,235 1,281 1,146
0.11 0.09 0.10 0.09 0.09 0.12 0.10 0.14 0.11
51 51 50 55 48 45 100 62 56
354.67 301.98 323.05 290.08 429.04 374.08 639.37 416.24 388.55
414,677 353,209 387,003 338,972 470,491 458,326 785,760 523,356 437,423
644,000 487,000 560,000 452,000 803,000 575,000 1,800,000 630,000 759,000
205,000 130,000 165,000 175,000 224,500 269,000 320,000 325,000 217,659
101% 101% 101% 101% 103% 103% 98% 97% 100%
240 335 187 117 110 142 25 16 324
99,522,491 118,324,924 72,369,589 39,659,682 51,754,039 65,082,361 19,644,000 8,373,700 141,725,101
19% 43% 30% 43% 25% 29% 12% 12% 19%
30% 53% 43% 50% 37% 37% 22% 26% 32%
NapaSt. HelenaPetaluma
CalistogaSanta Rosa
2014
Cloverdale
Sold for $280,000,
1,150 Sf
3 BR, 1 BA, 6,528 sf
lot
DOM 159
2014 Saint Helena Sold for $660,000 1,325Sf, 3 BR, 2 BA
6528 sf lot, DOM 44
Wine Country Mezzo Market
2013 Healdsburg Sold for $659,000 2,100 sf, 3BR, 2BA 0.20 acre, DOM 20
Healdsburg
St. Helena
Cloverdale
Healdsburg
2015 Healdsburg Sold for $960,000 2088 sf 3BR, 2.5BA 0.47 acre DOM 40
19
Glorious Gatherings
1,773 1,747 1,868 1,682 1,792 1,728 1,828
0.75 0.35 2.99 0.48 1.23 0.28 0.27
80 53 32 136 64 67 50
503.83 435.07 636.43 428.62 408.28 266.50 298.25
940,947 766,239 1,150,000 722,338 730,497 460,703 543,456
Highest 2,175,000 2,245,000 1,475,000 1,010,000 1,108,516 764,000 1,050,000
Lowest 408,000 405,000 825,000 472,500 265,000 320,000 287,000
99% 100% 100% 96% 101% 98% 101%
61 133 2 10 73 56 120
57,397,742 101,909,834 2,300,000 7,223,375 53,326,277 25,799,375 65,214,775
% of Local market share 25% 24% 8% 21% 28% 34% 37%
% of Local market share(units) 28% 29% 9% 28% 30% 35% 40%
AverageSales Price
Average Sales $/Listing $
Sales Volume (units)
Sales Volume ($)
Average Home Area (SF)
Average Lot size
DOM
$/sf
Sebastopol Cloverdale WindsorHealdsburg Sonoma Kenwood Glen Ellen
2014 Healdsburg Sold for $679,000 1926 sf, 3BR, 2BA 0.74 acre, DOM 1
Cloverdale Sold for $465,000 2098 Sf 4BR, 3BA 0.17 acre DOM 73
2013 Saint Helena Sold for $1,025,000 1,633 Sf 2 BR, 2BA 8,712 sf lot DOM 66
Most Affordable Market Most Expensive Market
2015 Saint Helena Sold for $1,132,500 1,943 Sf 3 BR, 2 BA 0.22 acre DOM 47
Cloverdale Sold for $365,000 1821 Sf 2BR, 2BA 6,035 sf lot DOM 67
20
Captivating Couture
NE NW SE SW West East
1,789 1,719 1,760 1,752 1,771 1,769 1,753 1,863 1,788
0.25 0.18 0.24 0.62 0.39 0.94 0.37 1.26 0.27
55 52 58 69 55 56 159 128 61
323.79 276.07 308.75 265.64 377.13 324.28 603.16 459.23 351.85
578,482 473,557 542,887 462,430 668,334 572,006 1,052,300 856,692 630,154
1,235,000 1,000,000 1,100,000 750,000 1,150,000 1,910,000 2,175,000 1,575,000 1,800,000
320,000 175,000 330,000 293,000 250,000 389,000 457,000 535,000 350,000
100% 101% 100% 100% 101% 102% 97% 96% 99%
228 192 124 56 71 130 30 13 274
131,893,872 90,922,850 67,317,987 25,896,055 47,451,726 74,360,751 31,569,000 11,137,000 172,662,071
25% 33% 28% 28% 23% 33% 19% 15% 23%
28% 31% 29% 24% 24% 34% 26% 0% 27%
PetalumaNapa
Santa RosaSt. Helena Calistoga
2014 Saint Helena
Sold for $958,000
2,100 Sf, 3 BR, 2 BA 0.91 acre, DOM 79
2015 Cloverdale Sold for $395,000 2050 Sf, 3BR, 2BA 0.16 acre, DOM 236
Wine Country Market $1,000,000-$2,000,000
2015 Healdsburg Sold for $1,525,000 2,415 Sf 2BR, 2.5BA 1.44 acre DOM 153
Healdsburg
St. Helena
SE Santa Rosa
Healdsburg
2013 Healdsburg Sold for $1,450,000 3474, Sf 4BR, 4BA 2.11 acre DOM 40
21
Distinguished
Discourse
2,129 2,392 2,663 2,344 2,750 3,340 2,278
2.27 1.10 4.14 1.12 6.21 20.77 5.54
99 62 108 77 66 327 92
708.10 607.53 658.53 617.76 513.37 448.01 580.17
1,490,900 1,347,209 1,495,188 1,281,429 1,311,449 1,296,005 1,124,600
Highest 2,000,000 1,999,995 1,850,000 1,535,625 1,925,000 1,800,000 1,500,000
Lowest 1,002,400 1,000,000 1,195,000 1,010,000 1,000,000 1,095,000 1,003,000
98% 99% 97% 96% 102% 93% 98%
46 82 8 5 32 6 5
68,581,400 110,471,112 11,961,500 6,407,145 41,966,380 7,776,029 5,623,000
% of Local market share 30% 26% 44% 18% 22% 10% 3%
% of Local market share(units) 21% 18% 35% 14% 13% 4% 2%
Sales Volume (units)
Sales Volume ($)
Average Lot size
DOM
$/sf
AverageSales Price
Average Sales $/Listing $
Windsor
Average Home Area (SF)
Sonoma Kenwood Glen Ellen Sebastopol CloverdaleHealdsburg
2014 Healdsburg Sold for $1,360,000 3,500 Sf, 4BR, 4.5BA 0.16 acre, DOM 40
2014 St. Helena Sold for $1,475,000 2,058 Sf 2BR, 1 BA 0.25 acre DOM 30
Most Affordable Market Most Expensive Market
2013 Glen Ellen Sold for $1,495,000 2.472 Sf 3BR, 2.5BA 6.03 acre DOM 22
2013 Windsor Sold for $1,196,000 3475, Sf 5BR, 4BA 0.48 acre DOM 18
2014 Windsor Sold for $1,196,000 3,686 Sf, 4BR, 4BA 2.02 acre, DOM 49
22
Tasting Triumphs
NE NW SE SW West East
3,794 2,868 3,277 2,250 2,752 3,275 1,881 2,392 2,788
7.03 8.27 3.81 5.00 8.66 15.13 1.04 8.06 2.99
102 100 74 228 58 160 107 192 109
424.64 487.19 397.73 457.78 510.38 475.07 853.17 589.28 535.10
1,453,872 1,298,625 1,252,889 1,030,000 1,228,457 1,332,188 1,462,352 1,343,750 1,369,113
3,880,000 1,700,000 1,754,000 1,030,000 1,822,543 1,910,000 1,990,000 1,700,000 1,995,000
1,000,000 1,000,000 1,000,000 1,030,000 1,000,000 1,090,000 1,000,000 1,050,000 1,000,000
97% 101% 98% 94% 99% 98% 98% 93% 97%
80 12 24 1 34 8 35 12 101
116,309,794 15,583,500 30,069,345 1,030,000 41,767,543 10,657,500 51,182,312 16,125,000 138,280,381
22% 6% 12% 1% 20% 5% 31% 22% 18%
10% 2% 6% 0% 12% 2% 31% 20% 10%
PetalumaNapaSt. Helena Calistoga
Santa Rosa
2015 SE Santa Rosa Sold for $1,313,000 4,688 Sf 4BR, 5BA 1.07 acre DOM 121
2014 Calistoga
Sold for $1,690,000
1,126 Sf, 2BR, 1 BA 41.28 acre, DOM 22
Wine Country Market above $2,000,000
2015 Healdsburg Sold for $2,938,000 2,800 Sf 4 BR, 4.5 BA 33.7 acres DOM 294
Healdsburg
Calistoga
SE Santa Rosa
Healdsburg
2013 Healdsburg Sold for $2,700,000 2,750 Sf, 3 BR, 4BA 1.94 acres, DOM 25
23
Glam Go-To
3,400 3,179 2,857 2,515 3,679 3,372 5,952
21.52 7.43 4.72 26.22 30.44 232.00 20.88
78 71 101 84 134 250 48
943.37 1,144.53 838.27 2,965.01 913.09 1,149.17 775.41
3,018,392 3,249,429 2,380,333 3,733,333 3,141,667 3,875,000 4,292,333
Highest 7,349,000 11,500,000 2,550,000 6,225,000 6,400,000 3,875,000 7,250,000
Lowest 2,175,000 2,020,000 2,116,000 2,480,000 2,100,000 3,875,000 2,132,000
0.97 1.00 1.04 0.97 0.90 0.86 0.94
22 39 3 3 6 1 3
66,404,633 126,727,748 7,141,000 11,200,000 18,850,000 3,875,000 12,877,000
% of Local market share 29% 29% 26% 32% 10% 5% 7%
% of Local market share(units) 10% 8% 13% 8% 2% 1% 1%
$/sf
AverageSales Price
Average Sales $/Listing $
Sales Volume (units)
Sales Volume ($)
Average Home Area (SF)
Average Lot size
DOM
Glen Ellen Sebastopol Cloverdale WindsorHealdsburg Sonoma Kenwood
2014 Healdsburg
Sold for $3,300,000
3,922 Sf, 4 BR, 3.5 BA 6.13 acres, DOM 17
2015 SE Santa Rosa Sold for $2,116,000 5,075 Sf 4 BR, 3.5 BA 9.38 acres, DOM 83 (Average price was skewed by the $7 million sale)
2015 Calistoga Sold for $4,260,000 4,200 Sf 5 BR, 6 BA 65 acres DOM 126
Most Affordable Market Most Expensive Market
2013 Cloverdale Sold for $2,350,000 3300, Sf, 4 BR, 5BA 27.17 acres, DOM 318
2013 Sonoma Sold for $4,050,000 3,906 Sf, 5BR, 5BA 7.46 acres, DOM 30
24
Regal Retreats
NE NW SE SW West East
5,423 - 4,355 - 1,848 4,879 3,824 4,424 3,940
13.10 - 114.49 - 82.52 64.79 9.79 33.12 19.84
178 - 301 - 258 84 148 113 144
701.23 - 488.00 - 984.69 569.52 1,220.73 1,256.57 1,127.03
2,721,818 - 3,416,500 - 2,321,250 2,625,500 4,069,085 4,312,143 3,960,103
3,880,000 - 7,400,000 - 2,825,000 2,751,000 10,950,000 10,800,000 11,100,000
2,000,000 - 2,000,000 - 2,150,000 2,500,000 2,175,000 2,525,000 2,000,000
0.91 - 0.95 - 96% 95% 93% 93% 94%
11 - 4 - 4 2 17 7 32
29,940,000 - 13,666,000 - 9,285,000 5,251,000 69,174,438 30,185,000 126,723,295
6% 6% 5% 2% 42% 42% 17%
1% 1% 1% 1% 15% 11% 3%
PetalumaNapaCalistoga
Santa RosaSt. Helena
2014 St. Helena
Sold for $4,700,000
6,429 Sf, 6 BR, 5BA 63.91 acres, DOM 312
2014 Kenwood
Sold for $2,350,000
3,044 Sf, 3 BR, 3.5 BA 13.97 acres, DOM 122
Wine Country Market— 5 acres or less
2015 Healdsburg Sold for $745,000 Lower Fitch Mountain 2 acres DOM 286
Healdsburg
St. Helena
Sebatopol
Healdsburg
2013 Healdsburg Sold for $310,000 Downtown Lot 6,067 sf, DOM 81
25
Lofty Leisure
1.38 1.42 - 0.90 1.99 0.64 1.77
224 186 - 10 136 126 140
555,640 975,112 - 779,444 240,864 587,515 393,405
Highest 1,815,287 3,777,778 - 779,444 958,333 1,072,961 394,737
Lowest 51,527 177,665 - 779,444 38,627 34,435 392,073
436,600 580,496 - 701,500 345,688 165,100 696,500
Highest 1,225,000 1,500,000 - 701,500 779,000 200,000 750,000
Lowest 67,500 190,000 - 701,500 90,000 125,000 643,000
6,549,000 8,126,948 - 1,403,000 5,531,000 1,651,000 1,393,000
15 14 - 2 16 10 2
Average sale$/list $ 90% 95% - 100% 98% 94% 89%
Sales Volume (units)
Avg. Land Area (acres)
DOM
Average $/acre
AverageSales Price
Sales Volume ($)
WindsorHealdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale
2014 Healdsburg
Sold for $417,000
Parkland Farms 0.91 acre, DOM 722
2015 Sebastopol Sold for $340,000 2.60 acres DOM 120
2015 St. Helena Sold for $925,000 0.25 acre DOM 28
Most Affordable Market Most Expensive Market
2013 Cloverdale Sold for $160,000 10 minutes from town 2.38 acres, DOM 407
2013 St. Helena Sold for $965,000 In town, 1.02 acre DOM 239
26
Sense of
Place
NE NW SE SW West East
1.22 0.42 2.21 2.53 1.18 - 0.23 1.37 1.03
360 135 184 447 202 - 67 356 198
355,589 584,226 170,726 173,089 547,522 - 2,763,997 554,257 891,143
720,000 1,122,254 455,487 437,885 1,181,507 - 3,956,373 959,302 2,171,617
103,933 164,474 56,940 25,000 148,000 - 1,571,621 179,455 16,461
352,000 209,478 261,500 140,000 344,875 - 637,500 506,167 389,880
1,050,000 549,000 575,000 190,000 804,000 - 925,000 825,000 1,400,000
180,000 45,000 75,000 75,000 85,000 - 350,000 142,000 55,000
3,520,000 1,885,300 2,092,000 840,000 4,138,500 - 1,275,000 3,037,000 9,747,000
10 9 8 6 12 - 2 6.00 25
87% 87% 88% 84% 95% - 1.02 1.04 89%
Santa Rosa PetalumaSt. Helena Calistoga Napa
2014 Cloverdale
Sold for $149,000
2.20 acres, DOM 26
2014 Sonoma
Sold for $850,000
3.11 acre, DOM 78
Wine Country Market— more than 5 acres
2015 Healdsburg Sold for $2,520,000 20 minutes to town 135 acres DOM 201
Healdsburg
Sonoma
Calistoga Healdsburg
2013 Healdsburg Sold for $995,000 5 minutes to town 10.95 acres, DOM 626
27
It’s Most
148.35 20.66 20.13 19.18 14.35 64.08 -
206 143 390 194 149 156 -
63,546 138,656 78,241 104,275 55,348 29,284 -
Highest 274,246 489,022 78,241 104,275 96,507 115,625 -
Lowest 5,915 33,960 78,241 104,275 11,136 5,914 -
2,529,368 1,549,500 1,575,000 2,000,000 650,667 1,320,000 -
Highest 11,000,000 2,450,000 1,575,000 2,000,000 1,050,000 4,625,000 -
Lowest 95,000 560,000 1,575,000 2,000,000 250,000 440,000 -
48,058,000 10,846,500 1,575,000 2,000,000 3,904,000 6,600,000 -
19 7 1 1 6 5 -
Average sale$/list $ 0.93 0.91 0.99 0.80 97% 0.96 -
Sales Volume (units)
Avg. Land Area (acres)
DOM
Average $/acre
AverageSales Price
Sales Volume ($)
Cloverdale WindsorHealdsburg Sonoma Kenwood Glen Ellen Sebastopol
2014 Healdsburg Sold for $1,295,000 20 minutes to town 87.10 acres DOM 450
2015 Calistoga Sold for $766,500 11.9 acres DOM 1066
2014 Sonoma Sold for $1,575,000 40 acre DOM 136
Most Affordable Market Most Expensive Market
2013 Sebastopol Sold for $459,000 10.8 acres DOM 38
2013 Glen Ellen Sold for $2,000,000 Sonoma Valley Floor 25 acre DOM 606
28
Certainly Healdsburg
NE NW SE SW West East
57.43 6.58 20.65 6.07 50.89 40.11 179.53 25.50 33.29
195 261 162 537 199 282 492 409 96
47,609 96,293 40,330 45,305 38,319 51,605 38,073 24,669 125,194
168,379 106,625 98,918 45,305 87,500 85,518 88,388 64,304 351,759
6,846 85,960 7,594 45,305 20,226 23,946 13,702 1,258 2,593
1,116,273 665,000 553,980 275,000 1,278,571 1,705,833 3,317,250 302,633 3,561,000
2,550,000 1,030,000 1,000,000 275,000 4,025,000 4,018,000 8,250,000 766,500 21,500,000
330,000 300,000 199,900 275,000 225,000 365,000 569,000 70,700 105,000
12,279,000 1,330,000 2,769,900 275,000 8,950,000 10,235,000 13,269,000 907,900 35,610,000
11 2 5 1 7 6 4 3 10
96% 85% 93% 95% 102% 86% 93% 61% 87%
NapaSanta Rosa Petaluma
St. Helena Calistoga
2014 Cloverdale
Sold for $450,000
149.74 acres DOM 7
Meet Dianne & Bob
S
Because Confidence
29
Article reprinted from Top Agent Magazine
ome stories really tell you a lot about a person and what makes them tick. Bob Pennypacker has one such story from his college days. While studying abroad in historic Lund, Sweden, he took a short trip to Norway during spring break. While strolling through the quaint fjord town of Aurland, the American student happened upon an architect’s office and had an idea to go in and ask for a job. Twenty minutes later, Bob’s idea turned into reality when he landed his first job in architecture—-half a world away from his native Northern California. As a young man, Bob had the vision to combine his passions for travel and learning new languages (he speaks Swedish and French, plus some German, Italian and Spanish) with architecture. “It is a global profession,’ says Bob. “Architecture was a ticket to travel.”
After earning a Master’s degree in architecture from Columbia, Bob’s vision became reality. Life and work took him around the world helping others realize their visions in Japan, France, the Middle East, as well as trips to India, Nepal, Kenya and Brazil, to name a few. But despite having worked and traveled around the world, Bob headed back to California and Settled less than 150 miles from where he was raised. “I have always believed that wherever I was, it was the best place I could be”, says Bob. And now that place is Healdsburg, where he has transitioned from global architect into hometown real estate professional. And if you ask Bob, he’ll tell you not much has changed.
While he settled down to enjoy the small-
town feel of Healdsburg, he has made his
name in real estate for the same reasons
he was successful in architecture. “My
passion in architecture has always been
houses, so as a real estate professional I’m
in heaven,” says Bob, who designed and
built his own home. “I have found that
being a REALTOR® is a natural extension
of being an architect.” He has an innate
ability to see something not as it is, but as
it can be. This provides his clients with a
great advantage whether buying or selling
property throughout the North Bay. If you
are selling he can help you position your
home for the best possible sale. If you are
buying, he can help you find hidden value
in that special property. Bob’s main goal is
to guide you in the right direction and help
you get where you’re going.
Earned is
30
P rior to becoming a REALTOR® in 2005, Dianne enjoyed a successful career sell-ing highly technical software for compa-nies like Oracle, Sybase and Apple. Throughout her high tech career, Dianne was primarily responsible for sales to the Fortune 500 companies and also de-signed marketing campaigns targeting these companies. Her success as a Sales and Marketing executive managing an International sales team honed her ne-gotiating, management, and organiza-tional skills, preparing her for a success-ful career in Real Estate.
In tandem to serving the high tech mar-ket, Dianne bought, sold, and managed her own investment properties. Twenty- plus years of real estate investing have
helped her to understand and achieve her residential real estate clients’ goals.
In her first year of selling Real Estate she received the “Rookie of the Year” award for top sales achievement. Over the last ten years, Dianne was awarded the Dia-mond and Sterling awards for sales ex-cellence as well as attaining the #1 RE/MAX agent in Healdsburg designation. She attributes her ten years of real es-tate success to listening, being thorough and staying on top of market conditions at all times.
Dianne has taken a special interest in building sustainable modular a.k.a. pre-fab homes as part of her business model. She has partnered with the most suc-cessful pre-fab companies in the world.
Dianne loves the quality, price, fit and finish as well as the environmental con-sideration.
Dianne is active in the community and volunteers her services whenever possi-ble. She really enjoys working with mid-dle school and high school students on creative endeavors. Some of Dianne’s favorite pastimes include flea markets – especially in Europe; power walking -used to run ‘em- Big Sur Marathon seven years in a row; and a fun fact is that in 2012 Dianne sang in a gospel choir that performed at Carnegie Hall! She, her husband, son and Elena their beautiful and elegant flat coat retriever reside in Asti.
D I A N N E V E R N O N + 1 ( 6 5 0 ) 3 8 0 - 7 1 5 1
[email protected] C a l B R E 0 1 4 2 8 2 3 4
B O B P E N N Y P A C K E R + 1 ( 7 0 7 ) 7 9 9 - 6 0 3 2
[email protected] C a l B R E 0 1 4 2 8 2 3 4
RE/MAX FULL SPECTRUM 338 Heal dsburg Ave HEALDS BURG, CA 95404
Www.D IANNEandBOB .com
B E C A U S E C O N F I D E N C E I S E A R N E D