wine country real estate

M a r k e t G u i d e 2 0 1 5 P r e s e n t e d b y

Dianne Vernon Bob Pennypacker

D i a n n e V e r n o n REALTOR® B o b P e n n y p a c k e r REALTOR®

RE/MAX Full Spectrum 338 Heal dsburg Ave HEALDS BURG, CA 95404

W i n e C o u n t r y R e a l E s t a t e

T a b l e o f C o n t e n t s How’s the Market? Healdsburg Market

Overview Starter Homes Mezzo Market

Downtown 55+ Community The River and Fitch Mountain Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 +

Land less than 5 acres Land greater than 5 acres

Wine Country Communities Overview Starter Homes Mezzo Market

Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 +

Land less than 5 acres Land greater than 5 acres

Meet Dianne & Bob

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3 5 6 7 9

10 11 12 13 14

15 17 19 21 2325 27

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Location Location

t e l : 8 7 7 . 6 3 0 . 7 7 3 2

7 0 7 . 7 9 9 . 6 0 3 2

T hat is the question we are asked everyday. In answer, here is our Wine Country Real Estate Market Guide 2015. In our first edition dated January 2014 we reviewed the Healdsburg Real Estate Market beginning in 2009 and brought it forward, comparing sales data of similar wine country markets such as Sonoma, St. Helena, and Calistoga. The resulting information proved to be very useful to our clients in helping them to understand and assess which areas and price points were a good fit for their needs.

Encouraged by the success of our initial flagship publication, in the 2015 guide we have expanded on last year’s data by analyzing the transactions for 2014. Those 3,900 transactions for more than $2.5 billion represent an increase of 210 transactions and $313 million over 2013. To put that into perspective, that is the same as the entire Healdsburg market for 2014 selling

twice. Clearly, the market has grown. We hope that you find this market analysis helpful; once again answering that time-honored question, “So… how is the market?”

How’s the Market?

Location !

DATA MINING: N o t f o r t h e t i m i d

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M a r k e t G u i d e 2 0 1 5

Welcome to Healdsburg

H ealdsburg is a small and wonderfully diverse real estate market where home ownership spreads over a wide financial realm. In other words, there is something for everyone! Although our beautiful town has grown to be a sought after destination, it is simply not true that home ownership in Healdsburg is restricted to the wealthy. Bob and Dianne have taken on the Healdsburg statistics – as well as surrounding environs- to help bring to light an accurate homebuyer’s price scenario. We have stratified the homes into segments depending on your neighborhood preferences.

2009 2010 2011 2012 2013 2014

1,842 1,884 1,948 1,878 1,881 1,768

164 161 143 139 113 88

376.07 441.88 347.86 362.50 437.52 486.02

739,102 837,389 711,731 785,030 883,156 937,660

Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000 5,500,000

Lowest 105,700 55,000 121,000 148,000 165,000 153,000

149 167 176 233 215 210

110,126,261 139,843,908 125,264,680 182,912,088 189,878,476 196,908,636

Average sale$/list $ 98.27%

Healdsburg and Vicinity

Average Home Area (SF)

Sales Volume (units)

AverageSales Price

Sales Volume ($)

DOM

$/sf

One of Smithsonian

Magazine’s

3

Very few conclusions can be drawn from the statistics illustrated below other than we have a strong real estate market in Healdsburg and we are recovering nicely from the mortgage crisis in 2007. Prices have risen 27% as compared to 2009, the relative number of homes sold has increased by 40% and the time a property is on the market (days on market-DOM) is down. This tells us that buyers are anxious to purchase and move into their homes without delay! It is important to note that the "word on the street" is that there is no inventory so why

bother even looking for a home. The truth is, there are plenty of homes to choose from and with a creative real estate professional leading the way, you will find the property that you desire. In reviewing recent past years’ real estate sales statistics, Bob and Dianne noticed a significant spread between the minimum and maximum price of homes sold in the Healdsburg real estate market. Our goal is to de-mystify these statistics and find you a home in a desirable neighborhood at a price point that works for your budget.

Best Small Towns

4

The Healdsburg Real Estate Market

Starter Homes

It is important to note that the number of homes being sold in this category has continued to rise.

There are more starter homes being built in Healdsburg due to the increase of buyers

The prices have climbed in the last couple of years but have not gone out of reach

Of the 73 starter homes that were sold in 2014, 55 of those were under $500,000.

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2009 2010 2011 2012 2013 2014

1,140 1,229 1,221 1,229 1,258 1,168

5,019 5,422 5,316 5,112 4,906 4,137

139 149 108 87 60 70

317.7 284.26 274.39 287.38 341.47 382

358,615 352,804 330,403 339,803 415,437 439,702

Highest 525,000 799,000 730,000 590,000 900,000 875,000

Lowest 170,000 113,000 121,000 148,000 225,000 153,000

13,986,000 20,462,623 18,832,985 22,087,190 21,187,290 32,098,250

39 58 57 65 51 73

% of Local market share ($) 12.70% 14.63% 15.03% 12.08% 11.16% 16.30%

% of Local market share(units) 26.17% 34.73% 32.39% 27.90% 23.72% 34.76%



DOM

$/sf

Starter Homes (up to

1,500 sf on lots smaller

than 8,000 sf)


Average Lot Area (SF)

AverageSales Price

Sales Volume ($)

Wine is

sunlight

Mezzo Market

The mid-range or Mezzo Level homes have sold steadily, increasing in volume since 2010.

This level of home was least impacted by the mortgage crisis as the buyers that would normally be “moving up” stayed in their starter homes as did the Mezzo range homeowners until the crisis abated. Therefore the activity in these two categories of homes was much lower until 2010 and beyond.

This category serves a very large group in Healdsburg as do the starter homes belying the notion of “restricted to the wealthy”

2009 2010 2011 2012 2013 2014

1,789 1,747 1,701 1,737 1,777 1,782

0.5 0.72 0.5 0.62 0.52 1

180 151 121 139 105 84

314.15 316.18 271.11 306.56 351.51 433

566,617 551,559 494,494 550,943 645,857 785,139

Highest 1,325,000 1,050,000 1,225,000 1,600,000 2,000,000 1,700,000

Lowest 160,000 280,000 175,000 178,000 221,921 410,000

32,863,780 20,407,685 27,197,158 44,075,409 34,876,271 49,463,727

58 37 55 80 54 62




Mezzo Market Homes

(1,500-2,100 sf on up to 5

acres)


Average Lot Area (acres)


Sales Volume ($)

DOM

$/sf

AverageSales Price

6

Held together -Galileo Galilei

By water


T

Downtown

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2009 2010 2011 2012 2013 2014

1,723 1,658 1,656 1,770 1,762 1,467

6,583 8,367 10,575 9,958 8,517 0.14

DOM 133 115 127 111 49 65

$/sf 368.68 418.67 383.79 424.45 472.12 480

639,197 691,100 634,259 645,930 782,470 752,371

Highest 1,325,000 1,850,000 1,265,000 2,500,000 2,100,000 2,500,000

Lowest 335,000 210,000 210,000 290,000 400,000 153,000

21,093,500 13,822,000 18,393,500 21,315,700 25,821,500 41,380,393

33 20 29 33 33 55




Sales Volume ($)

Downtown Sales




AverageSales Price

Country Life

housands of years ago this beautiful, lush area called Healdsburg was home to the Pomo Indians. These early residents built their village in the open, fertile valleys along the Russian River. They hunted the elk, bears, and mountain lions that roamed the dense oak and madrone forests along the meandering river. Occasional visits of European sailing vessels on the California

Coast from the 1500's to early 1800's had little impact on the area. The mid-1800's, however, brought new settlers. The Russians built Fort Ross on the coast, and the Mexican government established the vast 48,000-acre Rancho Sotoyome. This enormous land grant was awarded to sea captain Henry Delano Fi tch in 1841 ( Fitch Mountain was named in his honor).

Fitch promptly hired trapper Cyrus Alexander to manage his bountiful Fitch rancho (the magnificent Alexander Valley is named for this early tenant). The California gold rush of 1849 brought itinerants, squatters, and failed miners to the more generous farming land here. Over the years these squatters settled on the verdant land owned by the family. In 1857, a fight named the "Westside Road Wars" commenced among the

squatters. One of the winners of this colorful conflict was Harmon Heald, an Ohio entrepreneur. In a stroke of inspiration, Harmon Heald mapped out a large, Spanish style plaza* for the center of the town in 1857. Today that plaza is still the hub of all activity in the area, 152 years later! Just about every day a visitor comes in to our offices at the corner of North and Healdsburg Avenue. They are enchanted by the Plaza, bandstand, charming shops, tasting rooms, and restaurants. They predictably declare: "I would like a home that is walking distance to downtown!"

This is a common goal and somewhat challenging to achieve. However, with a bit of patience, a ready bank account statement, pre-authorization from your lender, and ability to move quickly when the time comes, a "walk to the Plaza home" could be yours!

In reflecting on the statistics you will find that the volume of sales is steady and the prices continue to rise. This is all the more reason to act quickly when a home that works for you comes available. In addition many of the homes purchased near the Plaza are considered "Land Value" meaning they will be torn down and replaced with a larger home.

Bob and Dianne have been very successful in securing these properties for their clients. Experience, creativity and long standing trusted relationships are the keys.

Was Never So Chic

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55+ Community

drive all the way to the river, to the spot where a physician named Rose established a resort he named, “Camp Rose”, and this region’s Russian River Resort era began, bringing tourists and locals alike to the beach resort for summer swimming and boating, meals and lodging.

The road from Healdsburg, which

A nother neighborhood that is very eclectic and charming is the Fitch Mountain/Russian River community.

In the 1920’s a road was extended from Healdsburg’s plaza eastward several miles, opening up a roadway that allowed people to

2009 2010 2011 2012 2013 2014

1,154 1,239 1,249 1,316 1,261 1,300

0.10 0.08 0.09 0.10 0.08 0.09

119 120 83 110 56 50

289 242 235 222 270 329

333,786 297,725 290,391 290,375 338,892 423,140

Highest 470,000 350,000 400,000 455,000 380,000 565,000

Lowest 280,000 235,000 189,000 215,000 260,000 355,600

7 8 13 20 14 21

2,336,500 2,381,800 3,775,085 5,807,500 4,744,490 8,885,950

% of Local market share($) 2.12% 1.70% 3.01% 3.18% 2.50% 4.53%



55 + Communnity

Sales Volume ($)




DOM

$/sf

Average Sales Price

Life is Too Short

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These 3 communities were built in mid-70s, now seeing resurgence with the influx of baby-boomers.

Still an affordable option for living the wine country dream

Houses are being updated and remodeled, and average sales prices are up over 25% from 2013.

River’s Bend, River View, Riverside

dead ended at Camp Rose, was eventually extended by 1935 to reach all the way around the impassable “wilds” of Fitch Mountain, opening up riverfront lots for the building of summer cabins, most frequently by residents of San Francisco, and thereabouts, wanting a restful vacation home away from the city.

Fitch Mountain

55 + Community

2009 2010 2011 2012 2013 2014

952 1,260 1,263 1,087 1,309 1,520

0.78 0.19 0.34 0.19 0.2 0.51

101 162 83 106 64 124

354.21 334.35 360.22 389.81 370.93 419

342,600 413,129 422,397 401,788 489,000637,192

Highest 659,000 680,000 885,000 765,000 900,000 1,430,000

Lowest 170,000 213,000 121,000 148,000 165,000 285,500

2,189,000 2,891,900 4,223,967 5,223,250 4,401,000 8,283,500

6 7 10 13 9 13



Average sale$/list $ 98%

The River and Fitch

Mountain




Sales Volume ($)

DOM

$/sf

Average Sales Price

To Drink Bad Wine

The River and Fitch Mountain

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The Healdsburg Luxury Real Estate Market

$1,000,000-$2,000,000

T his market is among the most diverse in Healdsburg. Properties range from elegant in-town villas to country properties on a few acres. The entry level luxury market continues its strong comeback from the housing crisis. Sales volumes have doubled from their lows in 2009 and 2011; on average, prices are up 16% from their low point, and homes are selling faster. This is the only market segment we have bracketed an upper and lower price point. Any movement in these market statistics could mean a move to the next page.

2009 2010 2011 2012 2013 2014

2,759 2,922 2,533 2,724 2,454 2,594

7.87 3.74 10.12 6.69 6.62 12.82

173 211 168 164 125 95

550.15 482.47 563.17 608.63 613.35 596.71

1,360,722 1,396,042 1,168,944 1,448,800 1,427,294 1,350,176

24,493,000 33,505,000 21,041,000 36,220,000 48,528,000 44,555,795

18 24 18 25 34 33



Average sale$/list $ 96%

Properties valued between

$1,000,000 and $2,000,000




Sales Volume ($)

DOM

$/sf

AverageSales Price

Where Self-

indulgence

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Estates $2,000,000 and over

T his market segment consists of big land, grand homes and exclusivity. These properties’ values are on the ascent. In this distinctive sector each property is unique. Therefore direct comparisons are generally not realistic. The relevant statistics to review are the sales volumes which have more than doubled since 2009.

2009 2010 2011 2012 2013 2014

3,631 4,311 5,491 4,222 3,251 3,273

33.01 74.12 20.7 36.71 15.23 11.38

188 149 232 189 176 133

946.03 1,138.64 836.18 1,046.54 840.95 1,063.67

3,245,785 4,076,818 3,788,889 3,824,038 2,888,174 3,119,101

Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000 5,500,000

25,966,281 44,845,000 34,100,000 57,360,574 51,987,000 65,501,125

8 11 9 15 18 21




Properties valued above

$2,000,000

House area (SF)


Sales Volume ($)

Lot (Acres)

DOM

$/sf

AverageSales Price

is A Virtue

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Healdsburg Land Market

T he land market experienced a sharp dip during the financial crisis. During the years of 2007-2010 homes in this area were selling for less than it would cost to build them. Therefore investing, building, or lending on land was greatly reduced. Fast forward! Land is now very much in demand. New homes are appearing where old homes exhibiting deferred maintenance once stood. Thanks to the planning and architectural review departments in the town of Healdsburg the new homes continue to maintain the charm of our historic town.

Land up to 5 acres

0.69 1.12 0.73 0.71 1.01 1.60

166 298 490 668 216 152

329,670 288,135 385,718 362,481 661,407 470,759

188,500 374,781 191,258 188,407 320,555 351,174

Highest 265,000 260,000 425,000 330,000 725,000 790,000

Lowest 112,500 61,904 100,000 72,500 27,100 60,000

1,319,500 554,404 2,295,100 1,318,850 3,526,100 6,321,127

7 4 12 7 11 17


2012 2013 2014

Average Land Area (acres)


2009 2010 2011

Sales Volume ($)

AverageSales Price

Average $/acre

DOM

13

Building The

T his segment of the market has been relatively stable—prices are slightly on the rise and volume is fairly consistent. These properties tend to have more of a commercial base .

Land more than 5 acres

2009 2010 2011 2012 2013 2014

59.38 69.416 105.93 93.26 31.44 60.86

265 321 322 349 318 353

57,885 39,750 62,462 53,977 66,595 59,126

Highest 171,429 148,000 217,725 106,082 150,330 133,333

Lowest 1,275 3,281 2,632 1,525 7,813 3,719

1,767,111 776,500 2,105,556 1,147,384 1,234,231 1,330,231

Highest 4,600,000 1,850,000 8,365,000 3,060,000 1,950,000 2,000,000

Lowest 204,000 275,000 210,000 192,500 430,000 53,000

15,904,000 7,765,000 18,950,000 18,358,150 16,045,000 17,293,000

9 10 9 16 13 13


Land Area (acres)


Sales Volume ($)

Average $/acre

DOM

AverageSales Price

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! Dreams

Wine Country Market

B ased in centrally located Healdsburg, Bob and Dianne are well-versed in the real estate markets in both Napa and Sonoma counties. As you consider searching for property in these areas, we hope our Market Guide will help you understand the nuances and variation in values from locale to locale.

15

Fodor’s Top

Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale

1,768 1,726 2,058 1,797 1,833 1,644

88 70 135 102 69 72

486.02 429.80 590.37 611.60 422 248

937,660 786,622 1,208,386 1,100,585 742,854 407,515

Highest 5,500,000 4,950,000 3,000,000 4,200,000 5,937,500 2,675,000

Lowest 153,000 155,000 414,000 130,000 106,000 102,000

196,908,636 379,938,408 26,584,500 60,532,202 216,170,622 68,054,979

210 483 22 55 291 167

8% 100.00% 100.00% 100.00% 9% 3%

6% 100.00% 100.00% 100.00% 8% 4%

98% 99% 98% 97% 101% 99%Average sale $/listing $

Market Share ($)

Overall Markets



Market Share (units)

DOM

$/sf

AverageSales Price

Sales Volume ($)

Windsor St. Helena Calistoga Northeast Northwest Southeast Southwest

1,838 2,223 1,931 1,972 1,452 1,794 1,425

65 134 138 65 55 65 61

279 605.67 479.86 309 274.44 292 257.54

507,146 1,528,315 906,409 612,788 403,472 547,692 356,444

3,000,000 15,000,000 3,675,000 6,500,000 3,550,000 7,000,000 955,000

177,500 325,000 211,000 185,000 100,000 95,000 165,000

152,650,847 204,794,212 61,635,827 463,880,606 243,697,183 232,768,936 80,556,294

301 134 68 757 604 425 226

6% 9% 3% 19% 10% 10% 3%

8% 4% 2% 20% 16% 11% 6%

101% 96% 96% 100% 100% 100% 101%

Santa Rosa

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Wine Destination

Wine Country Starter Homes

2013

Healdsburg

Sold for $415,000

1,249 Sf

3 BR, 2BA

4,956 sf lot

DOM 23

Healdsburg

St. Helena

Cloverdale

Healdsburg

2014

Healdsburg

Sold for $433,000

1,122 Sf

3 BR, 2BA

3926 sf lot

DOM 110

Starter Homes Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale

1,168 1,131 951 940 1,123 1,150

0.10 0.11 0.16 0.13 0.11 0.11

70 55 53 44 63 62

382.06 370.26 457.80 452.49 362 247

439,702 423,374 433,500 356,585 395,207 280,200

Highest 875,000 850,000 453,000 490,000 559,000 370,000

Lowest 153,000 155,000 414,000 130,000 106,000 102,000

32,098,250 74,513,855 867,000 2,496,092 11,461,010 16,251,600

73 176 2 7 29 58

7% 15.31% 0.18% 0.51% 2.36% 3.34%

5% 13.04% 0.15% 0.52% 2.15% 4.30%

99.14% 99% 100% 99% 101% 100%

$/sf

AverageSales Price

Sales Volume ($)

Market Share ($)



Average sale $/listing $



DOM

17

Confrere Of Note

2013 Cloverdale Sold for $240,000 900 Sf 3 BR, 1BA 6,098 sf lot DOM 32

2014 Saint Helena Sold for $660,000 1,325Sf 3 BR, 2 BA 6528 sf lot

DOM 44

Most Affordable Market Most Expensive Market


1,230 1,180 1,156 1,161 1,170 1,198 1,211

0.11 0.11 0.13 0.10 0.09 0.09 0.09

55 97 64 53 51 57 55

308 569.43 384.07 318 267.52 277 260.87

381,358 653,928 427,333 368,791 313,755 329,967 317,855

521,000 1,275,000 614,250 575,000 710,000 505,000 444,000

177,500 325,000 211,000 185,000 100,000 95,000 165,000

33,559,503 18,309,996 8,546,650 83,715,540 108,559,247 57,084,214 39,096,147

88 28 20 227 346 173 123

6.90% 3.76% 1.76% 17.21% 22.31% 11.73% 8.04%

6.52% 2.07% 1.48% 16.81% 25.63% 12.81% 9.11%

101% 98% 100% 100% 101% 101% 100%

Santa Rosa

2014

Cloverdale

Sold for $280,000

1,150 Sf

3 BR, 1 BA

6,528 sf lot

DOM 159

2013 Saint Helena Sold for $640,000 745 Sf 2 BR, 1BA 3,920 sf lot DOM 37

18

Celebrated Sights

Wine Country Mezzo Market

2013 Healdsburg Sold for $659,000 2,100 sf 3BR, 2BA 0.20 acre DOM 20

Healdsburg

St. Helena

Cloverdale

Healdsburg


Average Home Area (SF) 1,782 1,728 1,858 1,730 1,770 1,711

Average Lot Area (acres) 0.70 0.35 1.21 0.58 1.24 0.25

84 66 103 84 58 76

433 386.82 452.18 441.17 394 230

785,139 687,167 846,438 705,133 694,970 393,174

Highest 1,700,000 1,900,000 1,380,000 1,025,000 1,605,000 581,000

Lowest 410,000 302,400 455,000 130,000 372,500 258,000

49,463,727 98,264,830 6,771,500 10,577,000 53,512,665 22,017,720

Sales Volume (units) 62 143 8 15 77 56

8% 16% 1% 2% 9% 4%

6% 13% 1% 1% 7% 5%

99.09% 98% 99% 96% 101% 99%

Market Share ($)



DOM

$/sf

AverageSales Price

Sales Volume ($)

Mezzo Market

2014 Healdsburg Sold for $679,000 1926 sf 3BR, 2BA 0.74 acre DOM 1

19

Glorious Gatherings

Cloverdale Sold for $395,000 2050 Sf 3BR, 2BA 0.16 acre DOM 236

2013 Saint Helena Sold for $1,025,000 1,633 Sf 2 BR, 2BA 8,712 sf lot DOM 66



1,792 1,836 1,791 1,782 1,733 1,769 1,710

0.21 0.30 0.57 0.25 0.32 0.31 0.28

61 144 154 57 51 63 65

270 514.18 331.53 297.56 259.06 282 230.92

489,674 941,581 595,663 527,887 446,511 503,022 393,130

810,000 1,700,000 775,000 1,300,000 1,075,000 872,000 550,000

292,000 505,000 330,000 290,000 297,000 268,000 204,000

59,740,170 34,838,500 8,339,277 117,190,834 72,334,722 67,404,886 22,015,300

122 37 14 222 162 134 56

10% 6% 1% 19% 12% 11% 4%

11% 3% 1% 20% 15% 12% 5%

101% 98% 97% 100% 100% 100% 102%

Santa Rosa

2014 Saint Helena Sold for $958,000 2,100 Sf 3 BR, 2 BA 0.91 acre DOM 79

Cloverdale Sold for $365,000 1821 Sf 2BR, 2BA 6,035 sf lot DOM 67

20

Captivating Couture

Wine Country Market $1,000,000-$2,000,000

2014 Healdsburg Sold for $1,360,000 3,500 Sf 4BR, 4.5BA 0.16 acre DOM 40

Healdsburg

Calistoga

Windsor

Healdsburg




95 83 237 237 82 62

596.71 622.17 742.82 742.82 551 525

1,350,176 1,380,413 1,529,286 1,529,286 1,294,585 1,405,875

44,555,795 92,487,680 10,705,000 10,705,000 50,488,800 5,623,500


11% 23% 3% 3% 12% 1%

11% 22% 2% 2% 13% 1%

96% 97% 95% 95% 100% 94%



$/sf

AverageSales Price

Sales Volume ($)

Market Share ($)

DOM

2013 Healdsburg Sold for $1,450,000 3474, Sf 4BR, 4BA 2.11 acre DOM 40

21

Distinguished

Discourse

2014 Windsor Sold for $1,196,000 3,686 Sf 4BR, 4BA 2.02 acre DOM 49

2014 Calistoga Sold for $1,690,000 1,126 Sf 2BR, 1 BA 41.28 acre



3,686 2,376 1,922 3,611 2,771 3,267 -

2.02 0.88 11.42 2.29 6.12 2.88 -

49 94 147 76 65 73 -

305 628.58 1,006.06 350 534.53 396 -

1,125,000 1,389,425 1,660,400 1,224,012 1,383,045 1,254,336 -

1,125,000 54,187,568 8,302,000 77,112,750 15,213,500 35,121,398 -

1 39 5 63 11 28 -

0.3% 13% 2% 19% 4% 9% -

0.3% 13% 2% 21% 4% 9% -

103% 96% 97% 99% 102% 96% -

Santa Rosa

2013 Glen Ellen Sold for $1,495,000 2.472 Sf 3BR, 2.5BA 6.03 acre DOM 22

2013 Windsor Sold for $1,196,000 3475, Sf 5BR, 4BA 0.48 acre DOM 18

22

Tasting Triumphs

Wine Country Market above $2,000,000

2014 Healdsburg Sold for $3,300,000 3,922 Sf 4 BR, 3.5 BA 6.13 acres DOM 17

Healdsburg

St. Helena

Cloverdale

Healdsburg




DOM 133 101 83 131 143 165

$/sf 1,063.67 934.81 796.88 1,149.13 993 892

3,119,101 3,163,240 2,399,000 3,077,857 2,932,917 2,675,000

Highest 5,500,000 4,950,000 3,000,000 4,200,000 5,937,500 2,675,000

Lowest 2,025,000 2,125,000 2,000,000 2,300,000 2,100,000 2,675,000

65,501,125 75,917,750 11,995,000 21,545,000 17,597,500 2,675,000


Market Share ($) 17% 20% 3% 6% 5% 1%

Market Share (units) 19% 21% 4% 6% 5% 1%

Average sale $/listing $ 95.51% 97% 97% 97% 94% 92%

AverageSales Price

Sales Volume ($)

2013 Healdsburg Sold for $2,700,000 2,750 Sf 3 BR, 4BA 1.94 acres DOM 25

23

Glam Go-To

2014 Kenwood Sold for $2,350,000 3,044 Sf 3 BR, 3.5 BA 13.97 acres DOM 122

2014 St. Helena Sold for $4,700,000 6,429 Sf 6 BR, 5BA 63.91 acres DOM 312



6,320 4,149 3,507 5,166 5,490 4,431 -

3.39 19.37 15.76 17.54 20.01 27.24 -

280 211 158 215 246 157 -

412 1,037.20 997.80 632 586.49 679 -

2,543,750 4,539,707 2,726,250 3,492,857 3,100,000 3,041,896 -

3,000,000 15,000,000 3,675,000 6,500,000 3,550,000 7,000,000 -

2,231,250 2,100,000 2,325,000 2,100,000 2,650,000 2,125,000 -

7,631,250 99,873,556 21,810,000 24,450,000 6,200,000 21,293,275 -

3 22 8 7 2 7 -

2% 27% 6% 6% 2% 6% -

3% 19% 7% 6% 2% 6% -

89% 91% 92% 93% 97% 94% -

Santa Rosa

2013 Cloverdale Sold for $2,350,000 3300, Sf 4 BR, 5BA 27.17 acres DOM 318

2013 Sonoma Sold for $4,050,000 3,906 Sf 5BR, 5BA 7.46 acres DOM 30

24

Regal Retreats

Wine Country Market— 5 acres or less

2014 Healdsburg Sold for $417,000 Downtown Lot 0.91 acre DOM 722

Healdsburg

Sonoma

Cloverdale

Healdsburg


1.60 1.05 - 2.82 1.72 1.46

152 194 - 350 147 60

470,759 804,388 - 248,735 319,413 93,742

Highest 1,678,281 1,878,613 - 430,380 810,811 120,209

Lowest 50,847 80,153 - 70,111 34,809 67,275

351,174 512,868 - 527,500 287,987 117,000

Highest 790,000 2,000,000 - 907,000 475,000 149,000

Lowest 60,000 82,000 - 190,000 7,000 85,000

6,321,127 9,220,000 - 3,165,000 4,319,800 234,000

17 19 - 6 15 2

14% 21% 7% 10% 1%

16% 18% 6% 14% 2%

Average sale$/list $ 88.40% 93% - 88% 92% 85%

Sales Volume ($)



DOM

Average $/acre

AverageSales Price

Market Share ($)


2013 Healdsburg Sold for $310,000 Downtown Lot 6,067 sf DOM 81

25

Lofty Leisure

2014 Cloverdale Sold for $149,000 2.20 acres DOM 26

2014 Sonoma Sold for $850,000 3.11 acre DOM 78


2013 Cloverdale Sold for $160,000 10 minutes from town 2.38 acres DOM 407

2013 St. Helena Sold for $965,000 In town 1.02 acre DOM 239


1.52 - 1.71 1.23 2.52 1.66 1.29

111 - 1,254 247 265 469 134

187,753 - 551,512 436,607 301,302 239,605 355,682

280,403 - 974,462 1,250,000 1,178,378 750,000 788,462

140,000 - 119,048 58,252 41,200 13,274 36,000

229,667 - 460,313 424,474 863,333 241,857 164,500

350,000 - 800,000 1,810,000 4,360,000 725,000 225,000

89,000 - 167,500 60,000 34,000 30,000 102,000

689,000 - 3,682,500 8,065,000 5,180,000 1,693,000 987,000

3 - 8 19 6 7 6

2% - 8% 19% 12% 4% 2%

3% - 7% 18% 6% 6% 6%

97% - 87% 89% 94% 97% 94%

Santa Rosa

26

Sense of

Place

Wine Country Market— more than 5 acres

2014 Healdsburg Sold for $1,295,000 20 minutes to town 87.10 acres DOM 450

Healdsburg

St. Helena

Cloverdale

Healdsburg


60.86 26.71 - 8.53 13.12 63.02

353 134 - 218 24 197

59,126 86,503 - 87,900 54,850 25,603

Highest 133,333 176,863 - - 80,569 60,865

Lowest 3,719 22,998 - - 29,131 3,005

1,330,231 1,972,833 - 799,000 545,000 460,000

Highest 2,000,000 5,200,000 - - 580,000 535,000

Lowest 53,000 425,000 - - 510,000 395,000

17,293,000 12,019,000 - 799,000 1,090,000 1,380,000

13 6 - 1 2 3

21% 15% 1% 1% 2%

22% 10% 2% 3% 5%

Average sale$/list $ 92.42% 105% - 107% 93% 99%


Sales Volume ($)


Market Share ($)


DOM

Average $/acre

AverageSales Price

2013 Healdsburg Sold for $995,000 5 minutes to town 10.95 acres DOM 626

27

It’s Most

2014 Cloverdale Sold for $450,000 149.74 acres DOM 7

2014 St. Helena Sold for $2,900,000 32.81 acre DOM 20



29.59 33.38 10.93 25.33 9.67 220.53 6.61

81 245 358 284 175 726 720

79,551 171,614 83,731 76,146 59,477 11,336 61,279

99,487 441,176 208,797 380,259 105,166 - 124,082

59,615 963 19,671 2,000 32,064 - 25,031

2,425,000 2,701,889 1,218,375 749,545 765,850 2,500,000 406,667

3,300,000 6,500,000 3,750,000 2,350,000 1,901,410 - 845,000

1,550,000 80,000 149,500 160,000 190,140 - 175,000

4,850,000 24,317,000 4,873,500 8,245,000 2,297,550 2,500,000 1,220,000

2 9 4 11 3 1 3

6% 30% 6% 10% 3% 3% 2%

3% 16% 7% 19% 5% 2% 5%

92% 83% 97% 99% 73% 84% 108%

Santa Rosa

2013 Sebastopol Sold for $459,000 10.8 acres DOM 38

2013 Glen Ellen Sold for $2,000,000 Sonoma Valley Floor 25 acre DOM 606

28

Certainly Healdsburg

Meet Dianne & Bob

W

Because Confidence

29

Article reprinted from Top Agent Magazine

Hen clients choose to work with Agents Bob Pennypacker and Dianne Vernon , they’re truly getting a two-for-one that is not only special, but extremely unique in the Real Estate world: Pennypacker is that rare real estate professional who is both an accomplished sales and marketing professional and a world-class architect, providing his clients with property insight on not only the skin and bones of a potential purchase, but its DNA as well. Pennypacker, a SF Bay Area native, traces his interest in architecture to the mid-1960’s, when his mother briefly threw her hat into the home-selling arena. “Everything was on paper then, of course. I used to pore through the binders filled with her listings. I think that’s really where my love for structures began, particularly

residential homes.” Later, while studying architecture at UC Berkeley, Bob embarked on a student exchange program that took him to Sweden, where he was given his first exposure to—and discovered his passion for—architectural history. “It was absolutely a life-changing experience”, he recalls. “In Sweden, I learned to look at a house in a completely different way, to see where its design roots originate. That epiphany continues to inform my work today.” That school year in Sweden was followed by a summer in Norway and a spontaneous bout of employment. “I was walking along a village in a remote fjord, saw an architect’s office, and went in and asked if they were hiring,” Pennypacker laughs. That first year in Scandinavia was the beginning of a successful, nearly 30-year long career in

architecture. After returning to the states to complete his undergraduate studies at UC Berkeley, he moved to New York to obtain his graduate degree at Columbia University. His architecture career took off immediately, and Pennypacker spent the next thirty years indulging his passion for architecture and design. Contracted by several prominent corporations that included Bechtel and NBC Universal, he traveled the globe to service clients in locales that included France, the Middle East and Japan. In 2000 Pennypacker returned to California and settled in historic Healdsburg, a charming, wine country destination located in Sonoma County. His first order of business was to design and build a home for himself. Upon completion of his own home, he designed and built another, this

Earned is

30

time to sell. He obtained his Real Estate License, sold the home, found the business compelling and got hooked. Enter his business partner Di-anne Vernon. Prior to becom-ing a REALTOR®, for twenty years Dianne directed an inter-national team of sales and marketing professionals ad-dressing the Fortune 500 soft-ware market. For the last 10 years she had successfully sold Real Estate in the Silicon Valley. Over these last ten years, Di-anne also studied architecture, building, and design; no sur-prise her meeting and teaming with Bob. Relocated to Healdsburg she now combines her passion for real estate and as an Eco-Broker™, is a pioneer of the eco-friendly real estate and prefab home ethos.

Dianne and Bob are certified by the International Real Es-tate Society acknowledging their hard work to receive that designation and their acumen for the international real es-tate market. Bob and Dianne provide a unique combination of skills. Their clients are provided with an incomparable level of ser-vice, while their ability to func-tion as a REALTOR®, Architect, Designer, Builder, and accom-plished “real world” business executive are benefits few competitors offer. “There are times when the client isn’t able to see the potential of a home,” say Bob and Dianne. Noting that few home buyers have the opportunity to con-sult an architect or designer during the buying process, Di-anne and Bob’s clients are pro-vided with an extra tier of ser-vice that would normally set

the client back thousands of dollars. “As an architect, I can help them visualize what is possible.” states Pennypacker. “With a little guidance and vi-sion, the true potential of a home can be revealed,” adds Dianne. Today both Dianne and Bob are a world away from the jet-setting corporate culture of high tech companies and pro-fessional design firms. They are very happy with the kind of human connections forged in real estate. “Designing air-ports and theme parks and endless hours incorporate meetings are no match for the real connection we enjoy meeting new people, selling real estate and building homes in Healdsburg,” say Bob and Dianne

D i a n n e V e r n o n 8 7 7 . 6 3 0 . 7 7 3 2 [email protected]

C a l B R E 0 1 4 2 8 2 3 4

B o b P e n n y p a c k e r 7 0 7 . 7 9 9 . 6 0 3 2 [email protected]

C a l B R E 0 1 4 2 8 2 3 4

RE/MAX Full Spectrum 338 Heal dsburg Ave HEALDS BURG, CA 95404

B e c a u s e C o n f i d e n c e i s E a r n e d

#1 Re/Max agents in Healdsburg with over $20 million sold in 2014

wine country real estate

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