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Windows Store for Windows 8.1. New design, new promotion and monetization opportunities. Ted Dworkin Partner Director of Program Management 2-123. Agenda. Progress since Windows 8 launch New user e xperience More flexibility for developers Updating to Windows 8.1. - PowerPoint PPT Presentation

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Windows Store for Windows 8.1

Windows Store for Windows 8.1Ted DworkinPartner Director of Program Management2-123New design, new promotion and monetization opportunities6/26/2013Windows Azure2 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.Progress since Windows 8 launchNew user experienceMore flexibility for developersUpdating to Windows 8.1Agenda

Transparency, Flexibility, PartnershipIndustry-leading economicsProgress since Windows 8 launch8 months

Hundreds of millions of app downloads

8Welcome to the Store

Delivering to more than 200 countriesListening and improvingAverage review time = 2.2 daysImprovementsSupport for M-rated gamesCrash data from certification Detailed feedback for failure conditionsEnhanced analytics views for ratings and reviewsPolicy clarifications

All policy updates noted Windows Store redesignedMore effective merchandisingpowered by

Demo: new Store designIncreased flexibility for developers ConsumablesStored value and gift cardsArgentinaAustraliaAustriaBelgiumBrazilCanada ChileColombiaCzech RepublicDenmarkFinlandFrance Germany GreeceHong KongHungaryIndiaIreland IsraelItalyJapan Korea Mexico Netherlands New Zealand NorwayPolandPortugalRussia Saudi ArabiaSingaporeSouth AfricaSlovakiaSpainSweden Switzerland TaiwanTurkeyUnited Arab EmiratesUnited KingdomUnited States of AmericaApp bundlesIncreased app roaming limits70 new developer markets (191 total)Download analytics dataDemo: updating to 8.1

8 to 8.1 just worksOpen for 8.1 Store apps at launchProgress since Windows 8 launchNew user experienceMore flexibility for developersUpdating to Windows 8.1Summary

Transparency, Flexibility, PartnershipResourcesSessions:3-121 Monetization Opportunities for Windows Store Apps3-125 Fast Lane for Certification3-126 Validating Purchases for your App

Dev Center on MSDN:App Builder blog Take your app to marketEvaluate this sessionScan this QR code to evaluate this session and be automatically entered in a drawing to win a prize!

Required Slide *delete this box when your slide is finalized

Your MS Tag will be inserted here during the final scrub. 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.6/26/2013 2:36 PM32 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.