windermere new owner orientation march 14, 2007. bill feldman executive vp affiliate development...

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Windermere New Owner Orientation March 14, 2007

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Page 1: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Windermere New OwnerOrientation

March 14, 2007

Page 2: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Bill Feldman

Executive VP Affiliate Development

[email protected]

206/605-5942

Chip Painter

VP Affiliate Development

[email protected]

206/527-3801

Windermere Services

Page 3: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Geoff Wood, CEO

Jan Edmondson, CMO

John Jones, CIO

Dave Odom, CFO

Bill Feldman, Executive VP Affiliate Development

Michael Fanning, Chip Painter, Lans Teal, VP Business Development

Lynn Pedersen, Anna James, VP Marketing

Michael Rahmn, Don Moen VP Technology

Windermere Services

Page 4: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Affiliate Services Contacts

Arizona    Chip Painter   [email protected]

Northern California   Gretchen Pearson    [email protected]

Southern California   Bob Bennion, Bob Deville  [email protected]

[email protected]

Nevada               Dennis & Robin Yates [email protected]

[email protected]

Oregon  John Eskew  [email protected]

Inland Northwest* Scott Wetzel           [email protected]

*MT, WY, ID, UT, WA E

Western Washington  Jill Wood, Pat Grimm   [email protected]

[email protected]

Windermere Services

Page 5: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Windermere Services

Supports offices to include Marketing, Technology and Education

Benefits, assistance with local PR issues, business planning, researching and working company wide with key vendors

Why reinvent the wheel?

Further help to enhance the experience to our agents for their clients

Page 6: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Today’s Overview

IntroductionsThe History of WindermereThe power of Windermere

Cornerstones of Windermere

Page 7: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

In 1972, John Jacobi opened the first Windermere office with only eight agents. His goal was to raise the bar in the real estate community and set new standards of professionalism.

The First Office

Page 8: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

In 1975, John opened his first satellite office in another Seattle neighborhood. He carefully considered the steps needed to expand the Windermere brand while ensuring that the environment and sense of professionalism was a standard among all offices.

In 1977, John established the first affiliate office on Seattle’s Capitol Hill

Page 9: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Windermere has continued to expand to over 147 offices within Western

Washington.

Page 10: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Today the Windermere network spans ten states with over 335 offices, 8,500 agents and eight services offices.

Page 11: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

What is Windermere?

Windermere is about great people

Providing great tools for the agent

Allowing the agent to be an entrepreneur

Helping to create a terrific experience

Page 12: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Furthermore…

Windermere is a professional services organization.

High level of professionalism and integrity

Gives consumers what they want

Provides agents with the education to help their clients make the best decision

Page 13: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

The Cornerstones of Windermere

Page 14: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

“The Windermere Way”The Cornerstones of Windermere

§ Network: “Power of One”

§ Business Practices: Integrity & Professionalism

§ Standards of Practice: Ethics & Respect

§ Community: Foundation, Community Service Day, Windermere Cup and other Community Events.

§ Tools & Resources: Technology & Marketing Tools

§ Full Service: Integration & Support

Page 15: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

The Windermere Standards of Practice embody the company’s commitment to the highest standards of service. They provide a basis upon which a free and entrepreneurial spirit can be challenged yet still operate within ethical behavior.

Standards of Practice

Page 16: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Foundation

Founded in 1989Agent participationFunds raised by your office go to your

communityLess than 2% used for AdministrationIn 2006, raised 2.1 million dollars for

homeless and at-risk familiesPartnered with YMCA in 2006 to form

Windermere Kids at the Y after school enrichment program

Fundraising/matching funds

Community

Page 17: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Community Service Day

A day to give back to the community

Third Friday of June/ Desert communities project in October

Makes an impact throughout the West

Way to communicate Windermere’s dedication to community

Community

Page 18: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Windermere Technology

Exclusive cutting edge technology available for agents and clients!

Powerful user friendly public website

37 different MLS’s are swept daily every 30 minutes. 220,000+ listings throughout the Western US

Agent-centric intranet site = WORC- Custom Photo Gallery Program- Contact Management System- Premier agent websites

Tools & Resources

Page 19: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Professional & Consistent Branding Customized Personal Marketing Visibility Plus Program Custom Xpress postcards

Tools & Resources

Windermere Marketing provides many professional marketing options for your agent

Page 20: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Full Service is the trademark of professionalism and a

cornerstone of Windermere Real Estate

Full Service

Page 21: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Moving Ahead

Elite group of owners, managers and agents

Highly respected in the industry for professionalism, generosity and passion for the business. With that comes responsibility.

We strive to support you as our greatest asset.

Page 22: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

The Windermere Mantra

Hire the best people

Provide them the best tools

Create a professional approach

Page 23: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Video

Power of ONE

Page 24: Windermere New Owner Orientation March 14, 2007. Bill Feldman Executive VP Affiliate Development bfeldman@windermere.com 206/605-5942 Chip Painter VP

Thank You

For Joining Windermere!