win the room at new york expo
TRANSCRIPT
Kelly Hadous CEO CTO Founder Win The Room and Emiisor
How To Engage, Communicate And Increase Your ROI on Twitter
#NYExpo
Text
How to Win The Room in Social Media
#NYExpo
140 characters or less
You never know where your next connection will come from. Overnight it may increase your
brand presence and create thousands of new followers.
#FollowBack
Social media allows us to share the connection that already exists. We’ve always been connected one on one.
Now we are connected group on group.Social media allows us to share the
connection that already existed. We’ve been connected one on one. Now we are
connected group on group.
#PeopleTheseDays
A hashtag (or number sign) is a meta tag used on social platforms and microblogging. #’s makes it
easier to find messages with that specific content. The # will show each message that has been
tagged with it.
Get #hashtagitis
Your brand service and/or product must have a #VOICE. For over 100 years. Coca Cola has had a distinct brand voice. It still uses the early logo and bottle shape. The ALS Ice Bucket challenge message was simple and had it a powerful focus.
SIMPLY and POWERFULLY in 140 CHARACTERS OR LESS
#brilliant
#icebergs
Who: Target audience Where: Tribe and influencers Why: Define Develop your #SocialMedia to represent your image/brand/product/service
Brand Preparation
Do you #Contribute To The Conversation?
What are you trying to market? (Brand/ Product/ Service)
How do your competitors create a similar conversation? Is your content useful? Is your information timely? Is it bite sized? Is it provocative? Do you share other’s people’s posts?
Be A Thought Leader
Be unique Stand behind your brand/ product/ service Have Actionable Content Engage with others who share your same views Build relationships with influencers Take advantage of real time situations Learn how to #storysell in 140 characters Don’t forget it’s ALWAYS about your audience
#WIIFM RADIO (what’s in it for
me)
What happens when you’re not #engaged?
Lower energy Negative Closed off
Low energy Disengaged Lose trust
Threatening Irrelevant Story emotionally flat
Your Presence
Audience Experience
CreatesConflict
What happens when you’re #losing your audience?
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Higher energy Positive Open
Your Presence
Integrity Emotionally rich Story Resonates
Trusting Engaged Perspectives shift
Your Influence
Your Audience
Our
Nothing has changed. Our brains are hardwired for
connection and #stories.
#Emotions are Powerful. When we care we share.
Karma is Real. Practice the Law of Attraction #LOA
#Reflection
Analyze content (topic relevancy) Monitor analytics (engagement & reach) Provide Value Find your tribe Connect emotionally Don’t be afraid to stand out
Kelly Hadous Founder CEO, CTO
Facebook: www.facebook.com/kellyhadous #Follow @kellyhadous
www.linkedin.com/in/kellyhadous