edgehill.ac.uk/ls

JULIE NOLANEdge Hill University Library

edgehill.ac.uk/ls

• To promote William Shakespeare, as part of Shakespeare 400 events

• To promote Shakespeare, and his work, in a fun and inclusive/approachable style

• To promote the University’s beautiful campus

• To promote Edge Hill University Library’s online social media presence

• To promote reading for pleasure by incorporating World Book Night event

• To offer light relief to students during stressful exam/dissertation period

PROMOTIONAL OBJECTIVES

edgehill.ac.uk/ls

ACTION PLAN

When Wally Met

Willy…

• #WhereforeArtThouWilliam

• Photographs

• Shakespeare’s works

• Edited ‘competition’ photos

• Blog and promotion

• Social media schedule

edgehill.ac.uk/ls

edgehill.ac.uk/ls

• #WhereforeArtThouWilliam

• Photographs

• Shakespeare’s works

• Edited ‘competition’ photos

• Blog and promotion

• Social media schedule

ACTION PLAN

When Wally Met

Willy…

edgehill.ac.uk/ls

• Interaction via tested format

• Low maintenance

• Stress relief

• Reading for pleasure

• Free chocolate + books!

• #SelfieWithShakespeare

SERIOUSLY SOCIAL

edgehill.ac.uk/ls

• Instagram

• Twitter

• Facebook

• Feedback

“It was a great distraction from

my dissertation, I would look out for it each day on my Twitter feed and

see if I could guess the right answers!”

Rachel Cooksley, EHU Student

VITAL STATISTICS

edgehill.ac.uk/ls

• Time

• Resources

• Budget

WHAT DID IT COST...?

edgehill.ac.uk/ls

• #FindYourFeet (December 2016)

WHAT NEXT...

• National Share a Story Month (May 2017)

edgehill.ac.uk/ls

THANK YOU...Follow us...

@EHULearnService

@EHULearnService

@EHULibrary

@EHULibrary

blogs.edgehill.ac.uk/ls