Handmark

Handmark publishes blackberry software, android software, windows mobile software, java games, and

applications. They are known to be one of the leading publishers.

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Agenda• About Me• Overview (Objective, target audience, message,

rationale)• Competitor research• Deliverables• Checklist• Responses & Suggestions

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About Me• Name: Will Janz.• Roll: Team leader and backup designer.• Worked along side Adam M, Jacob C who are in the

tech. department, and MaKenzi S., another designer.• Fun-fact: Part of an unexpected fan-base for the show

My Little Pony; Friendship is Magic.

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Overview• Objective

Increase market share

• Target audience People who work internationally, however the app will function well

enough for anyone who can use an Android tablet.

• Message Get this app, and learn how to write Mandarin in a professionally fun

way.

• Rationale Rationale

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Competitor ResearchLearn to write Mandarin Chinese Phonetic Symbols (Bopomofo) for iPhone & iPod Touch

•Pros You can write Mandarin

characters. Characters are nicely organized.

•Cons The interface is an eyesore. It doesn’t appear to be able to

grade how well a character is written.

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Competitor Research50 Chinese Words - Learn to Write Audio (FREE)

• Pros Detailed characters. Decent interface.

• Cons It only shows how to write,

the user can not trace in the app.

Confusing functions.

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Deliverables• Initially, there was only a concept; an application that

assists in the learning of writing Mandarin Chinese.

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Deliverables – UI SketchDrawing screen

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Deliverables – UI Wire-frameDrawing screen

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Deliverables – Mockups

Main menu

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Deliverables – Mockup

Drawing screen

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Comparison

Android tablet allows more than enough space

Better styled; more visually appealing

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Checklist• Competitor Research (Sept. 22) – Will, complete• Project requirements (Sept. 23) – Team, complete• Basic mock ups (Sept. 25) – MaKenzi, complete• Detailed mock ups (Sept. 30) – MaKenzi, complete• Finalizing wire-framing (Oct. 13) – Will, complete• Finish wire-framing with full detail (Oct. 20) – Will, complete• Begin app coding (Oct. 30) – Tech, completed• One working function (Dec. 8) – Tech, in progress• Final mockup (Dec. 21) – Design, in progress

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RESPONSES/SUGGESTIONS

Thank you!