wikipedia for marketing and public relations infographic
TRANSCRIPT
19 OUT OF 20SEARCHES
WILL HAVE A WIKIPEDIA ARTICLE ON THE
FIRST PAGE
60%OF PR PROSSAY THEIR ARTICLE HAS
ERRORS
QUALITY
1.485%85%
MOST COMPANY ARTICLES ARE OF
LOW-QUALITYBASED ON WIKIPEDIA’SOWN ASSESSMENT
INFLUENCE
86% of PRPROS BELIEVEWIKIPEDIA HAS
CREDIBILITYWITH THE PUBLIC
WIKIPEDIA HAS MORE
EDUCATED READERS THANTWITTER AND FACEBOOK
COMBINED
11,000+BRAND PAGES IN WIKIPROJECT COMPANIES
Marketing professionals should be careful to comply with the Federal Trade Commission’s online disclosure laws and Wikipedia’s policies and guidelines. Disclose your affiliation with the company, avoid editing the article directly, and work transparently with the Wikipedia community.
9 OUT OF 10BRAND PAGES ARE A
LOW PRIORITYTO WIKIPEDIA’S EDITORS
10%OF BRAND PAGES WITH A
HIGH QUALITY RANKINGARE AUTHORED BY
ETHICAL WIKI
WIKIPEDIA’SEDITORS DO NOT HAVE THETIME OR INTERESTTO IMPROVE ALL OF THEM
MARKETERS CAN TAKE THE INITIATIVE IF THEY CAN FOLLOW THE RULES AND BE NEUTRAL
AN INFOGRAPHIC FROM ETHICAL WIKI LLC