C O L L A B O R A T I V E I N N O V A T I O N F O R P E O P L E & P R O J E C T P R O D U C T I V I T Y

Used with permission

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Technology Shift Improve Personal, Project, & Organizational Productivity

Internet

Semantic Search

Social Media

Web 2.0

Deep Web Content

Web 2.0 Colle

ctive

Inte

llige

nce

New Era of Innovation

“innovation may refer to incremental, emergent, or radical and revolutionary changes in thinking, products, processes, or organizations..”

Major Driver of Wealth, Economic Progress and Jobs………….Recovery

Adding Value in a New Economic Era…Develop New Businesses

Today’s Enablement Requires A Shift by People, Projects & Organizations …on How Innovation is Done

Opportunity: Restore American Supremacy

NASA = Innovation Leadership

Enablement: Innovation

Reinvention Is Underway Adapting to the

Challenge Innovation needs grown

too complex No one can do it all Globalization The Economy We must “Change or

Die”

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Industrial Innovation

“The LAB is my World”• Large Expense• Dependent on Internal

R&D• Low Productivity• Slow Time-To-Market• Repeated Failures

Open Innovation

“The WORLD is my Lab”• Little Expense• External Talent & R&D• High Productivity• Accelerated Time-To-Mkt• Repeated Successes

Edison’s Innovation Model is Still Used Today

85% of New Products Fail Collaborative Success

P&G: Connect & DevelopExtending Open Innovation

Before (2000)

• Billion dollar brands: 10

• Innovation success rate: 35%

• Internal researchers: 7,500

• $50 Billion market cap loss

Results

• Billion dollar brands: 23

• Innovation success rate: >70%

• Internal researchers: 7,500

• $100 Billion market cap gain

Connect + Develop

Innovation “… must be the central driving force for any business…”

Cisco: Continuously Transform InnovationAugmenting the Crowd

6inno360 Proprietary

Relational = More Collaborative

2010

2006 2008

New Era Defined

1. Globalization of innovation: need for a global knowledge & best talent presence2. Structurally low cost & specialization driving more outsourced R&D3. Users increasingly integrated into innovation process – toolkits & knowledge access4. Early integration of suppliers can increase innovation performance5. Leverage new market capabilities – support for adjacencies?6. Requires more processes from outside-in to inside-out and coupled7. Tools kits to enable companies to integrate external problem solvers8. Support for “private-investment innovation model” – IP discovery/licensing (Ocean Tomo)9. Cultural – communication – information systems – incentives…….

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Meeting the Innovation Challenge

Opportunity Access a Major Driver of

Wealth, Economic Progress and Jobs

Add Value in a New Economic Era

Grow Top Line Revenue & Results at Lower Cost

Requirement Higher Percent of Ideas Must

Realized to Create Positive Outcome

Integrate Management Process, Tools, Rules and Discipline to Accelerate

Access to “Experts”, Globally To Address Any Challenge, Faster

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ChallengeInnovation needs have grown too complexNo one has the resources and skill to do it all“New Economy” has dictate new cost constraints“Globalization” must include talent/expert accessWe must “Change or Die”

Today’s Open InnovationBetter But

Social Innovation/Ideation Communities Problem redefined to solicit input of others

takes too much time Often more about ideas & consumer/users

feedback May limits internal analysis and leverage -

exception based innovation With increased complexity often targeted to

innovation services communities

One-to-One (classic open innovation) Usually research and analyze are focused inward

until they fail to yield results Often, we access known/repeat colleagues, -

similar experts externally Typically work with others to define & redefine

problems but often in our own terms New innovations but slow paced & reuse is limited

New Era: Collaborative InnovationAbout Building Global Expert Ecosystems

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Define Find Knowledge

1 2 3

B2B: Via a Collaborative Supplier Innovation

B2C: Via a Collaborative Community* Innovation

B2C2B: Via a Collaborative Consumer (Expert) Innovation

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Collaborate

Company

Community

ExpertInte

rnal

Inno

vato

rs

Find, Build & Leverage

Ecosystems

Key: Find & Build Global Expert Connected Capabilities

FIND INFINITE TALENT

• LEVERAGE THE “DEEP WEB”• MATCH NEEDS TO INNOVATION

KNOWLEDGE T• ENABLE ANALYSIS • EXPOSE ADJACENCIES• FIND INNOVATORS AROUND THE

GLOBE• BUILD AN INNOVATION SPECIFIC

ECOSYSTEM• ENABLE COLLABORATION

11inno360 Launch Proprietary

EXTEND YOUR TEAM

From 100’s M in Content

To Best FitExperts

To CollaborativeEcosystems

Best Fit Ecosystem Builder Finds Relevant Knowledge & Talent Builds a Global Innovator Network Enables Any Innovation

Automates: Do It Yourself Environment Makes it Faster & Easier

Revolutionary ConceptEnabler: An Innovation Engine

Access 360° Global Expertise

Enable an Ecosystem for Any Innovation

FINDS Deep Web Objects and Experts

Creating a Network of Networks

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SEARCH on Statement of Need

BUILDS Ecosystems of Talent

Enabling Technologies Specialized

Semantic Meta-Search Finding Deep Web Relevance & Adjacencies

Proximal Matching for Best Fit Global Assessment

Talent Profile Builder

Automated Eco-system Builder

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Leverage The Deep WebWhat You Don’t Know

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14% of online content available through search engines(Google, Bing, Yahoo)

The rest of the Internet• Private Research• Academia• Deep Content

Multi- Search Engine Capability : Semantic Proximal Meta-Search

Acce

ss T

o Ro

utine

Dat

a So

urce

s

EXTENDS YOUR CAPABILITES & TEAM

From 100’s M in Content

To Best FitExperts

To CollaborativeEcosystems

Find & Connect to New Global Communities

Building Global Ecosystems

Intermediaries Suppliers Contractors SBIR Global Experts Academia Associations

Enabling the Innovation Supply-Chain

From One Organization

To Many Suppliers

inno360 Launch Proprietary

UniversitiesAssociations

IntermediariesExperts

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Automate Info-StructureEnable People, Projects, & Organizations

Innovation Engine

Automate Enable

Find & Match Best Fit Talent

Build Knowledge Based Ecosystem

Collaborate as aTeam

Automatically Enable New Experts

New & Adjacency Understanding

Find & Analyze Knowledge

Connect & Collaborate Innovation Ecosystem

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Inte

rnal

Inno

vatio

n

Universities/Labs

Associations

Suppliers

IP Communities

Exte

rnal

Kno

wle

dge

& T

alen

t

Patents/Literature

Dynamic Proximal Matching

“Best Fit” Ecosystems

Build

Bes

t Fit

Glo

bal E

cosy

stem

Idea, Problem, Opportunity

Global Experts

Suppliers

360º of Access

Accelerate Global Flow of Innovation

Internally & Externally

Order-of-Magnitude Productivity Improvement

Break Through in Innovation Success Rates

GenerateMore Innovations in Less TimeAt Lower Cost

Global Communitie

s Employees

People & Project Effectiveness

270°

90°

180°

inno360 Launch Proprietary

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An Example

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Landscape Knowledge DomainsCruSar to Materials Clusters

Landscape Cluster Analysis -- Adjacencies

SEARCH on Statement of NeedCruSar

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From Experts to Company/Partner Affinity

Building Expert Ecosystems

Find and Build Best Fit Collaborative Communities

509 Experts in the Ecosystem

Collaborative Experts Selected

Change the GameInnovation Engine for Productivity

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Access Ecosystems of Global Talent

Leverage Deep Internet Knowledge

For all Facets of Innovation

inno360 Proprietary

More InnovationTaps into a 360° network of all your internal staff, key suppliers, proprietary networks and external networks to find solutions.

Faster InnovationPuts an innovation ecosystem in your own hands with a complete enabling collaboration, keeping you ahead.

CollaborativeIntuitive web-based software platform brings best-practice open innovation to all your staff and partners.

Enable People, Project & Organization Productivity

E N A B L E C O L L A B O R A T I V E

I N N O V A T I O NP R O D U C T I V I T Y

inno360 redefines innovation, enabling companies to efficiently build their own global ecosystems to

accelerate innovation

Thank You