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Ok Information Is Everywhere

HOW DO WE REALLY DEAL WITH IT

Natacha Hennocq

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 2

natacha hennocq @nattchah

OK information is everywhere

How do we really deal with it

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 3

as information architects

We are creating the spaces in which people meet, exchange, communicate, and learn

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 4

IoT

How will we go on?

what do things mean where do they go how do they connect

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 5

that’s a thought

What happens?

language comprehension

sounds

language processing

scents

touch

movement

colours and shapes

MOTOR CORTEX

SENSORY CORTEX AND CEREBELLUM

VISUAL CORTEX

WERNICKE’S AREA

OLFACTORY CORTEX

AUDITORY CORTEX

BROCA’S AREA

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 6

not so long ago…

What were we doing?

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 7

what do we remember?

Time and space

robertclarkphoto.com

working memory declarative memory

semantic memory episodic memory

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 8

remember this

Where is your hippo?

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 9

naturally wired for

Building context

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 10

about space …

You have to know where you have been to know where you are

© Chiswick ChapStart

Current position

Integrated path or dead reckoning estimates current position, and gives direction, distance for return journey

“ leg” of journey (direction, distance)

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 11

mental representation

Cognitive maps

© Rod Taber

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 12

mapping

Orienting ourselves in meaning

© Mike Atherton

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 13

overlap

Space and thinking

You remember people’s faces in the space that you have seen them, with incredible efficiency

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 14

thought and interaction

Metaphor builders

We are place makers and sense makers with each new interaction, the metaphors get enriched

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 15

information architects

Building clarity

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 16

not so simple

Beyond rational thought, emotion

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 17

fulfilling experience

A bigger hippocampus: the happy factor

© Pete Trainor Interact15

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 18

intuitive

The human species thinks in metaphors and learns through storiesMary Catherine Bateson

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 19

clarity within complexity

Good news: you are equipped

© Minority Report

WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 20

thank you merci

natacha hennocq @nattchah