why would anyone play your game
DESCRIPTION
This is the slide deck I used in my recent webinar on 'Why Would Anyone Play Your Game'TRANSCRIPT
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Why would anyone play your game?
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A freestanding activity outside
normal Life...
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...Absorbing the player intensely
and utterly...
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...Promotes the formation of
social grouping... * Johan Huizinga (Homo Ludus 1938)
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Is Your Game ... Immediate?
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Is Your Game ...
Relevant?
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Is Your Game ...
Gorgeous?
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Discovery through... ...Direct Advertising?
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Discovery through...
...Cross-Promotion?
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Discovery through...
...Social Media?
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Discovery through...
...Other Media?
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Discovery through...
...App Store Features?
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What is your repeatable mechanic?
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What is your progression or
'Context' Loop?
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What about the Metagame?
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Challenges?
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Uncertainty?
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Failure?
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Purpose?
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Rewards?
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Repetition?
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Sharing?
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Who Are Your Players anyway?
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What Do Your Players Need?
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Change through Play?
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Bob 44 year old male IT professional living in the San Francisco Bay Area with wife & 2 kids. Used to play hardcore FPS but no longer has the time or reflexes for that to be satisfying. Tends to play more on his phone on the go nowadays; occasionally if the game gets his attention he will play on a tablet in the living room whilst the family take over the TV. No longer a pure ACHIEVER now more motivated by EXPLORATION or COLLECTION
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Rachel 34 year old woman living in Italy with her Husband and young baby. Uses games to provide her a much needed escape from the day to day mundanity and especially to provide a social connection into the world. Historically played casual games, but genuinely open minded. Needs a game which can be interrupted at any point if the baby needs attention; and picked up without any repetition. She needs a Social Context but acts as a COMPLETER who needs to finish every level with full marks before continuing
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Why Will... ...They Download Right Now?
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Why Will...
... They Tell Their Friends?
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Why Will...
...Their Friends Care?
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