why the data driven cmo is winning - domo
TRANSCRIPT
Why the Data-Driven CMO is Winning
#B2BSummit
April 29-30, 2015 | AT&T Park, San Francisco, CA
Heather Zynczak Chief Marketing Officer, Domo
@hzynczak
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Demandbase Confidential. 2
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Start by Leveraging Your Best Data
“Opinion against opinion,
seniority wins. Opinion
against data, data wins.
Data against data, the
best data wins.”
Nick Fell, CMO SAB Miller (Domo Client)
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Demandbase Confidential. 4
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I Am a Data Driven CMO
Create a culture for
data driven
marketing and
decision making for
superior results
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Data Enables Creative Freedom
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Leveraging Data
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Manage The Business
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Focus on ROI and Optimize Spend
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Increase Process Efficiencies
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Develop a Data Driven Culture
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Plan and Execute Individual Initiatives
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Broadcast Wins
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Data Driven Decisions Determine Destiny
Manage entire business
Focus on ROI
Optimize Spend
Increase Process Efficiencies
Develop a Data Driven Culture
Plan and Execute Initiatives
Broadcast Wins
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Demandbase Confidential. 14
Thank you