why the data driven cmo is winning
TRANSCRIPT
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Why the Data-Driven CMO is Winning
#B2BSummitApril 29-30, 2015 | AT&T Park, San Francisco, CA
Heather ZynczakChief Marketing Officer, Domo@hzynczak
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Start by Leveraging Your Best Data“Opinion against opinion, seniority wins. Opinion against data, data wins. Data against data, the best data wins.”
Nick Fell, CMOSAB Miller (Domo Client)
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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I Am a Data Driven CMO
Create a culture for data driven marketing and decision making for superior results
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Data Enables Creative Freedom
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Leveraging Data
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Manage The Business
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Focus on ROI and Optimize Spend
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Increase Process Efficiencies
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Develop a Data Driven Culture
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Plan and Execute Individual Initiatives
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Broadcast Wins
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Data Driven Decisions Determine Destiny Manage entire business
Focus on ROI
Optimize Spend
Increase Process Efficiencies
Develop a Data Driven Culture
Plan and Execute Initiatives
Broadcast Wins
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©2014 Copyright Demandbase, Inc. Demandbase Confidential.
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Thank you
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