why sharepoint 2010 may not be the answer to the social intranet
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Thomas Vander Wal - InfoCloud Solutions, Inc.2 March 2011
Intrateam :: Copenhagen
Why SharePoint 2010 May Not Be The Answer To The Social Intranet
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Understanding social components and what is
needed to build an optimal solution
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Social Tools and Fit
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Social Activity Types
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Personal
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Collective
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Community
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Collaborative
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BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
CollaborationElements ofSocial Software
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BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
TraditionalGroupware
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Social Progressions
•Sparks: Ideas shared
•Campfire: Gathering of others with interests
•Bonfire: Broader interest gathering
•Torch: Honing for broad use & replication
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Comfortable Spaces with
Permeable Walls
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The 4 rings of enterprise social tools
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Tools
Enterprise Social Tool: Components for Success
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Tools Interface /
Ease of Use
Enterprise Social Tool: Components for Success Capabilities
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Tools Interface /
Ease of Use
Sociality
Capabilities
Intelligence &Business Needs
Enterprise Social Tool: Components for Success
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Spheres of Sociality
Everyone
Collective
Selective
Personal
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Tools Interface /
Ease of Use
Encouraging UseSociality
Capabilities
Expand Use &
Increase ROI
Social Comfort
Intelligence &Business Needs
Enterprise Social Tool: Components for Success
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Where SharePoint 2010 has strength for social
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SharePoint is a toolkit with “some” assembly required
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Already used, which removes another
disconnected service
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Platform, tool, and interface where other work is being done.
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Solid identity and formal relationship platform
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Information Across Horizontals
Div 1 Div 2 Div 3 Div 4
Marketing
Logistics
Packaging
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Solid data underpinnings
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Do your SharePoint developers know all they need to deploy an optimal social intranet solution?
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Do they have depth understanding social
interaction, or are they social tool “clickspert”
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SharePoint Social Developer Needs
• Deep SharePoint knowledge
• Interaction design strength
• Depth in complicated and complex social interactions
• Social interaction design
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InfoCloud Solutions, Inc. - 2011
Scaling and FunctionalityPe
ople
Par
ticip
atin
g
Actions
A
A - Personal Use
B
B - SerendipityC C - Mature Social
Tool
D
D - Complex SocialSystem
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Social Interaction Design
• Simple communication patterns and progressions
• Different design patterns to optimize use for social activity types
• Optimizing for use (how to get unstuck with long term benefits)
• Understanding when it is the tool, interface, and/or sociality (or culture) and how to think through it to solve
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Closer to Real Growth Curve
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Build or buy a social intranet solution as a best fit for
SharePoint 2010
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Key Questions...
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SharePoint experienced developer with time?
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Do you have developers & designers with social software development
experience?
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Abilities to modify SharePoint to customize
deeply if needed?
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Are the social tools the developers priority?
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If one or more “no” answers, it could be
well worth it to consider options
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Options...
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General Advantages
• Advantages:
• Quick up and running social tools
• Optimizing more difficult elements is done
• Continual iterations and improvements
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Built On Top of SP 2010
• Advantages:
• Data (metadata) integrated tightly with SharePoint (bonus for search)
• Tight integration with SharePoint strengths
• One common platform
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Built On Top of SP 2010
• Disadvantages:
• Can be limited to data and interface options (5 star ratings)
• Waiting for improvements on top of SharePoint
• 3rd party software focussed administrator / developer needed
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Built On Top of SP 2010
• Newsgator
• Telligent
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SharePoint Plug-ins• Advantages:
• Iterations and innovations at its own pace
• Quick cycle to get up and running
• Getting best tools to fit your problems and culture
• Heavy focus on social interactions
• Often many years developing and iterating
• Often embracing complicated and complex needs
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SharePoint Plug-ins
• Disadvantages:
• Lack of perfect integration with SharePoint
• Need additional admin or developer skills
• Data / metadata stored outside SharePoint (search and aggregation implications)
• Can be lag time to update when MS iterates SharePoint
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SP 2010 Plug-in
• Jive
• Socialtext
• Traction
• Socialcast (activity stream and communication platform)
• Many more...
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Mange Tak!
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InfoCloud Solutions, Inc. - 2011
URL: http://infocloudsolutions.comE-mail: [email protected]: vanderwalSkype: tjvanderwalTwitter: @vanderwal or @infocloud