why people use the mobile web in japan...and some really crazy stuff
DESCRIPTION
Presentation given at the m-days conference in Munich, Germany, January 23, 2009.TRANSCRIPT
Why People use the Mobile Web in Japan
Christopher Billich
m-daysMünchen, 21./22.1.2009
Why People use the Mobile Web in Japanand some Really Crazy Stuff
Christopher Billich
m-daysMünchen, 21./22.1.2009
102 million mobile subscribers
9 in 10 use theMobile Web
4 in 5 of them on 3G4 in 5 of them on 3G
Why that is
istockphoto.com
Operators: benevolent dictators
Little device fragmentation
Unwalled Gardens
Revenue sharefavoring contentowners
istockphoto.com
More than 1/3 of data users on “All you can eat” plans
istockphoto.com
The Low Entry Barrier Fitness Center Pricing Model
This ...
... will never happen here.
The other ones hopefully will.
Recent Favorites
The Holy Grail of Mobile CRM
“Keyword Advertising”
Location-based eBay for Zeitarbeit
Hello Kitty is watching you
The QR Code Multilevel Scam
iPhone: Missing Extras
The Half-Naked Truth
Phone Call Olympics
The Shameless Advertising
Part
1. Research
The Shameless Advertising
Part
1. Research
2. Mobile Strategy Workshops
The Shameless Advertising
Part
1. Research
2. Mobile Strategy Workshops
3. Investment Advisory
The Shameless Advertising
Part
1. Research
2. Mobile Strategy Workshops
3. Investment Advisory
4. Business Facilitation
The Shameless Advertising
Part
The Shameless Advertising
Part
If you come to Japan,
If you come to Japan,I’ll let you play with my phone.
