why is product management valuable in a business 14 may2015
TRANSCRIPT
Why Is Product Management Valuable In A Business?
Brisbane Brainmates Meetup 14 May 2015
Sean Richards
What is
Product
Management
?
What Is Product Management?
A function in any size business that creates and
delivers goods and services.
It also exists in businesses without a formal
team of Product Managers and Product
Marketers.
The best career in the world
The most frustrating career in the world
What do
Product
Managers do
?
What Do Product Managers Do?
Product Managers:
Create and communicate customer value
Manage a product through its lifecycle
Turn RnD into $$$
Concepts Covered During the Evening
• Porter’s 5 Forces
• VRIO
• Blue Ocean Strategy
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http://bit.ly/rsg_blueocean
I stay
focused on
the user
I stay
focused on
the buyer
Product Manager Product Marketer
I stay
focused on
the user
…and I
stay
focused on
the buyer
Product Manager/Product Marketer
Why Are We
Here
?
We are a Community
Connecting like-minded people
Learn a better way to do things
Share experiences
The Product Management Framework
The Product Marketing Framework
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Who is Brainmates?
A Product Management, Product
Marketing consulting and training
business
To provide experienced product
specialists to businesses that want to
truly understand their customers’
needs ....
Our mission:
About Brainmates
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... to develop and launch innovative
products that their customers love.
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Connect with Brainmates
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Brainmates Group @Brainmates
#prodmgmt
Facebook.com/Brainmates
www.brainmates.com.au [email protected] 1800 272 466