Why Getting a Responsive Web Presence is Only the START of the Journey?

Presented by Logan Nathan

Responsive Web Presence for SMEs

Responsive Web PresenceNote:solomoIT is an independent company based in not associated in anyway with LinkedIn.

Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use.

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Read the full article Here

In today digital age every business needs to have a web presence in order to reach their potential target market!

However, if a business is serious about generating leads, it needs to have a lot more than a great looking web presence.

Responsive Web Presence

Responsive Web Presence

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For a business’ responsive website to take an outstanding START it needs to keep on improvising as per today’s evolving customer needs and technological upgrades.

Lets have a look how your business can achieve that.

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Strategic Goals

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Every website must have a set of goals in-line with their business plan. These can include: • Establishing a strong brand identity within your target

market• Generate leads from search or referrals• Sell a product/service (i.e. for an ecommerce website

Tasks That Matter

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To make sure your website gets the kind of traffic you are after you need to: • Test browser and mobile compatibility• Optimise it for search engines• Link to social media profiles• Capture target market email addresses• Ensure website security

Activity Analysis

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Make sure you track views and website activity to assess how close are you getting to your strategic goals. These include:• User location • Best/worst performing pages • Site searches• Dwell time• Content that gets most clicks

Referral Marketing

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Referral/Influencer Marketing can be an effective customer acquisition tools for SMEs.

Any person, group or another well-known brand can play the role of an influencer, based upon their knowledge, reputation or experience with the brand.

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The concept of timing can be analysed in a number of contexts.

• Slow-loading websites• Dwell time• Timing of campaigns

Timing

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Getting a responsive website presence is only the START!

There are a lot more considerations for SME owners who want their business to flourish online and squash competition with a goal focused high performing website.

Conclusion

Lets Connect!

Logan NathanDigital Transformation Strategist, Social Selling Specialist,

LinkedIn Trainer

Do You Want To Take Your Responsive Website To The Next Level?