Why Facebook?Founded in 2004, Facebook’s

user base has tallied 1.1 billion, and accounts for 23% of the time spent on smartphones

And it’s only going to grow.

There are 7.5 million underage Facebook users, two thirds of which were 10 or younger.

Canadian social-media users 45 and older grew from 28 per cent in 2009 to 38 per cent in 2011

In less than 10 years, why did this website become an obsession?

Friends & Relationships

Approval

44% of teens admitted to lying to gain access to a website, up 15% from 1998.

A social network is nothing without friends

What’s next?

Comments on your Facebook profile picture affect your perceived level of physical, social and professional attractiveness.

No longer are we looking at celebrities for fashion cues, we dress to impress and imitate those who affect our lives.

Selfies: People can control their image in order to show a certain side of themselves. This is a method of self expression that allows users to gain self reassurance from others.

Sources cited:Erickson, Christine. "Mashable." Mashable. N.p., n.d. Web. 01 June 2013. <http://mashable.com/2013/02/15/social-media-and-the-selfie/>.Jacobs, Tom. "I Now Pronounce You FBO: Facebook Official." Pacific Standard. N.p., 08 Jan. 2013. Web. 01 June 2013. <http://www.psmag.com/blogs/news-blog/i-now-pronounce-you-fbo-facebook-official-51307/>.Kosner, Anthony Wing. "Facebook Graph Search Is A Disruptive Minefield Of Unintended Consequences." Forbes. Forbes Magazine, 20 Jan. 2013. Web. 01 June 2013. <http://www.forbes.com/sites/anthonykosner/2013/01/20/facebook-graph-search-is-a-disruptive-minefield-of-unintended-consequences/>.Makice, Kevin. "Coming of Age in the Digital Age." Wired.com. Conde Nast Digital, 01 Feb. 0013. Web. 01 June 2013. <http://www.wired.com/geekdad/2013/02/coming-of-age-in-the-digital-age>.McCann, Allison. "BuzzFeed." BuzzFeed. N.p., 18 Aug. 2012. Web. 01 June 2013. <http://www.buzzfeed.com/atmccann/how-facebook-ruined-dating-and-breaking-up-too>.Mills, Carys. "Tech News." Thestar.com. N.p., 05 Apr. 2013. Web. 01 June 2013. http://www.thestar.com/business/tech_news/2013/04/05/facebook_fatigue_and_the_aging_social_network.html.Image URL’s:http://upload.wikimedia.org/wikipedia/commons/3/32/Facebooklogo.png http://www.flickr.com/photos/dumfstar/8553474140/ http://farm9.staticflickr.com/8012/7301114790_3df97bbae0.jpg http://farm2.staticflickr.com/1175/622612084_b06c92ad4b_z.jpg?zz=1 http://farm4.staticflickr.com/3445/3367440676_23a01bced0_o.jpg http://farm2.staticflickr.com/1257/4734265704_ccf437dab7_o.jpg http://farm9.staticflickr.com/8236/8469302878_f02a58bae6_z.jpg http://upload.wikimedia.org/wikipedia/commons/a/af/Slava_Zaitsev_fashion_show-1.jpghttp://farm1.staticflickr.com/121/288450493_db80b6049d_o.jpg http://upload.wikimedia.org/wikipedia/commons/5/5a/Barren_field.JPG http://commons.wikimedia.org/wiki/File:Black_Hole_in_the_universe.jpg http://farm5.staticflickr.com/4089/4978430615_9f41cdc849_z.jpg

People of his generation simply feel they can’t leave Facebook forever because it’s integrated into everyday event planning, networking and decision making

Goldilocks affect, it allows people to manage their relationships, keeping others not too close, but not too far.

Facebook accelerates romantic relationships. The Facebook Official status has become a new milestone in the relationship, a conversation every couple must have.

The new Graph Search allows users to more easily see the habits of their friends

Facebook has already become an integral part of our lives.

Only time will tell the ability of Facebook to retain users with their new three platform approach.