Why Facebook Advertising?

Why Now?

WhyFacebookAds?

Why Now?

Facebook Monthly Users - 7/14

Global Population US Population

From Infants to Centurians!

OK, But That is Monthly...

July 2014

Facebook Daily Users 7/14Global Population US Population

For Every Man, Woman and Child!

It’s Where Your Customers Are

Americans Spend An Average of 40 Minutes On Facebook …

Every Single Day!

Source: http://techcrunch.com/2014/07/23/facebook-usage-time/

Demographics + Psychographics

Precision Targeting

● Location● Demographics

o Ageo Education (e.g. Siena College class of ’90)o Relationship statuso Sex

● Connections● Interests

Interests Targeting● Interest targeted ads perform better

because they resonate with viewers

● Shows ads to people most likely to be interested in our products and services

● Works best when ads are tailored to the interests of the audience trying to reach

Friends of Fans Targeting

● 68% of FB users say a friend’s referral would increase their chances of purchasing

● Advertise to the friends of our fans

● People viewing our ad will see those they know who are already fans of our brand

SOCIAL PROOF IS POWERFUL STUFF!

Cost Efficiency● Precision drives Efficiency

● FB’s measurability means we can keep driving down our cost per click

● Dollar for dollar, there’s no better way to get the word out with relevancy

Low Barrier to Entry

● Advertisers can control how much we spend for each campaign

● Budgets can be very low ($1/day)

● Better targeting = less wasted spend

IF YOUR BUSINESS IS NOT GROWING ...

Simplicity

● User interface makes setup a breeze

● Much easier than Google AdWords● No Pay Per Click

experience required

Why Facebook Ads, Why Now?

● Global Reach● Precision Targeting● Cost Efficiencies● Low Barrier● Simple

WHAT ARE YOU WAITING FOR?!?

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