why does era need to flourish

Research and

Innovation

Why does ERA Need to Flourish

Communicating ERA

Josefina Enfedaque, ERA Communications Co-ordinatorEuropean Commission

DG Research & Innovation

12th EPPCN Meeting CERN, Geneva, 29 November 2012

Promoting the resultsof EU-funded projects

Top priority as this encourages:

• Openness,

• Capitalising on Europe’s creative potential

will have an essential impact on the public

and policy makers

What can you do to promote

your results

Produce excellent quality results data,

Disseminate your results,

Plan and perform communication activities

Communication, why?

• To show how EU collaboration has achieved more than would have otherwise been possible

• To show that your outcomes are relevant to our everyday lives

• To make better use of results

What's in it for you, as a project?

Good communication can help to:•increase the success rate of your proposal•draw attention of national governments, authorities, public and private funding sources to the needs and eventual benefits of your research•attract potential partners, talented students and scientists•enhance your reputation and visibility•find potential exploitation of your results•generate market demand

Communicating EU Research & Innovation – A guide for project participants

Available in hard cover and on-line (Participant Portal, FP7 documents section, guidance documents, communication)

Communicating research for evidence-based policymaking - A practical guide for researchers in socio-economic sciences and humanities

Available in hard cover and on-line http://ec.europa.eu/research/social-sciences/pdf/guide-communicating-research_en.pdf

Research and

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Research and

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• A Unified Research Area open to the world

• Based on the Internal Market

• Free Circulation of Researchers, Knowledge & Technology

27 national research systems are the foundation of ERA

Not to be integrated or merged into a single system, but to be more open,

inter-operable and inter-connected

European Research Area (ERA)

Research and

Innovation

The ERA approach: A reinforced partnership…

Action-oriented…“Key priorities” approach to increase the effectiveness and efficiency of the European public research system

& Responsibility-based•Member States•Research Stakeholder Organisations•European Commission

Mem

ber Sta

tes

European C

omm

ission

Research Organisations

…and a non-legislative approach

• Specific actions for each actor

• Clear, explicit targets to be reached

• Clear, tailored commitments (MoUs)

• Clear indicators: measurement of progress

• Clear deadlines

• Commission: ERA & Scientific Information Communications (July 2012), ERA Monitoring Mechanism, Gender Recommendations, etc.

• Member States: National Reform Programmes

• Stakeholder Organisations: implementation of the commitments agreed in the Joint Statement and MoUs

Stakeholders Platform

Meetings with first five signing SHOs:• exchange views on modalities for future collaboration• get their views on implementation of JS & MoUs • inform them about political decision making process• additional policy and support actions by Commission

Communication is a fixed agenda point in every meeting.

EARTO: European Association of Research and Technology OrganisationsLERU: League of European Research Universities

NordForsk: Funding and research policy organisation under the Nordic Council of MinistersEUA: European University AssociationScience Europe: Association of Research Funding Organisations and Research Performing Organisations

PolicyPolicy Research and Innovation

Research and Innovation

The Five Key ERA Priorities1. More effective national research

systems

2. Optimal transnational co-operation and competition

3. An open labour market for researchers

4. Gender equality and gender mainstreaming in research

5. Optimal Circulation and Transfer of Knowledge including via Digital ERA



1. More effective national research systems

Objective: increased competition within national borders, sustained and greater investment

Examples of actions:

Member States: •remove barriers to allocate funding in a competitive way

Commission: •support mutual learning between MS on removal of legal barriers to ERA



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2. Optimal transnational co-operation and competition

Objective : defining and implementing common research agendas on grand challenges, constructing and effectively running of pan-European research infrastructures

Examples of actions: Member States: • prepare joint research agendas, • improve interoperability of national programmes

Stakeholders: • agree on common funding principles, • develop cross-border cooperationCommission: • encourage 'partnering in research' to address grand challenges,• support common funding standards



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3. An open labour market for researchersObjective: to ensure removal of barriers to researcher mobility, training and attractive careers

Examples of actions: Member States: • remove barriers to open, transparent, merit-based recruitment • remove barriers to cross-border access and portability of grants

Stakeholders: • publish all vacancies on EURAXESS, • fill positions via open, transparent, merit-based recruitment

Commission: • strengthen collaboration in the EURAXESS network for

researchers to access tailor-made assistance



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4. Gender equality and gender mainstreaming in research

Objective: diversify views and approaches in research and foster excellence

Examples of actions: Member States: • remove barriers to recruitment, retention and career progression

of female researchers

Stakeholders: • implement institutional change via Gender Equality Plans

Commission: • foster gender equality also in Horizon 2020



5. Optimal circulation, access to and transfer of scientific knowledge including via digital ERA

Objective: to guarantee access to and uptake of knowledge by all.

Examples of actions:

Member States• define and coordinate their policies on access to and preservation of

scientific information• foster knowledge transfer between public and private sectors through

national knowledge transfer strategies

Stakeholders• open access measures for publications and data from publicly funded research

Commission• open access in Horizon 2020

Commission:“Scientific Information in

the Digital Age” (2012) COMM + Recommendation

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Next steps following adoption

• Political endorsement

• Implementation by Member States

• Follow-up by stakeholder organisations

• Development of the ERA Monitoring Mechanism

Communicating ERAObjectives

• Gaining political support

• Raising awareness

Understanding ERA priorities (RPOs, researchers)

• Facilitating implementation

Networking, sharing of best practices

Community dialogue

Based on TRUST and TRANSPARENCY

• Trust needs to be built by working together

• Transparency helps building trust, by opening the systems

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Main Communication Tools (Commission)• Events

ERA Progress conference 2013 EU presidency-related events

• ERA website aim: single entry point for ERA)

• ERA e-Newsletter• Monographics on ERA priorities• Annual ERA Progress Special Report

+ >40 communication actions foreseen by Commission in 2013 (publications, audiovisuals, press releases, campaigns, etc.)

ERA website

http://ec.europa.eu/research/era

Gender equality campaign (1st phase)

http://science-girl-thing.eu/

Towards an ERA Community communication platform

Objectives

•Developing ERA ownership and engagement

•Promoting best communication practices

• Communicating actions and benefits related to ERA priorities

• Promoting dialogue

• Spreading knowledge and expertise

•Increasing coherence of ERA communication actions and messages across institutions in MS and AC

Towards an ERA Community communication platform

Participants•Communication officers in Research Performing and Resrearch Funding OrganisationsTargets

• Researchers and Policy-makers• Public at large,press and multipliers

Tools

•Electronic fora•Networking events•Training activities•Information and Communication Campaigns

Science: tough editorial

competition

Daily “auction game”

New science journalism?

Immediacy

Diversity

New as conversation:

Tweets, blogs, etc.

Many to many

New technologies: friends or foes?

An ongoing media revolution

Some points for discussion

• ERA-related messages and plans

Co-ordinated across organisations

Following Commission strategies and guidelines

• Online repositories of press materials and info-packs, centrally and by institution.

• Forum, portal or social network, wiki pages, databases, newsletters, etc., in EU languages.

• ERA "champions" strategy

• Evaluation mechanisms

Potential Issues

• Ownership

• Budget

• Human resources

• Red tape

• Networking

• Heterogeneity of countries, partners and targets

• Internal Communication

Research and

Innovation

Research and

Innovation

Thank you for your attention

[email protected]

why does era need to flourish

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