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2014-15 Trends Minimal Consumption

A special reference to the #AppleWatch launch

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10 September 2014

2014-­‐15  Trends|      Minimal  Consump8on

“Minimal Consumption is the new consumption. It is directed

excatly at what we need"

Minimal Consumptions assumptions:

People want to minimize their consumptions and their day to day life actions

Technology helps them minimize & accurate

Different needs – different tools

What  do  we  need?

#personal, #easy, #minimal

Main Motivations:

So, why not using our mobile?

#Voice is out – nobody talks anymore #Decreasing in differentiation between mobile gadgets #mobile products became less desirable #Mobiles - too big for simple actions

this is why we need a new category

That will be: #differentiate #emotional #personal #cool #fashionable

We can predict: ?

#  People  will  get  used  to  do  rou0ne  simple  acts  with  a  small  screen   #  It  will  be  part  of  “natural”  intui0ve  behavior     #  Wearing  an  apple  watch  will  be  a  personal  and  fashionable  statement    #  The  iPhone  will  use  for  “Bigger  than  Bigger”  capabili0es  (  media,  etc)  

Minimal Screen

#apple_we_love_you

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