why choose aps?
DESCRIPTION
Why Choose APS?. Diarmuid Daltún, Head of SaaS and Integration, 1&1 Internet AG Ed Anuff, EVP & GM Movable Type, Six Apart Soeren von Varchmin, Vice President SaaS, Parallels. Agenda. Introduction Movable Type 1 & 1 Closing QA. APS Introduction. - PowerPoint PPT PresentationTRANSCRIPT
Why Choose APS?Diarmuid Daltún, Head of SaaS and Integration, 1&1 Internet AG
Ed Anuff, EVP & GM Movable Type, Six Apart
Soeren von Varchmin, Vice President SaaS, Parallels
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Agenda
• Introduction
• Movable Type
• 1 & 1
• Closing
• QA
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APS Introduction
• APS standard is a set of specifications that covers provisioning, management & and integration of cloud-based services and applications.
• APS is an open standard, all specifications/docs are free
• Key Benefits– Providers: Central Location for Valuable Apps to offer Customers
– ISVs: Low cost of Entry to a Huge Distribution Channel
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Agenda
• Introduction
• Movable Type
• 1 & 1
• Closing
• QA
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Six Apart Ltd.
Six Apart Ltd.
GROW REVENUE WITH MOVABLE TYPE
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Movable Type: Flagship of the Six Apart Family
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The Movable Type Advantage
• All-in-one solution
• Scalable
• Proven
• Supported
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Movable Type: The Most Complete Solution
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The Entire SaaS Ecosystem Benefits with APS
SaaS Services
Addresses previous challenges with hosting Develops the small/medium business market
Enter new markets: small/medium businesses Value-add service increases differentiation &
revenue APS allows easy integration with existing
infrastructure
Get a turnkey application experience Access the latest version of Movable Type in a
high quality environment
SaaS Clients
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Movable Type is APS Packaged & Ready For Hosting
• Packages for both shared and virtual private server hosting
• Ready to use with Parallels Plesk Panel and Parallels Automation SaaS Module
• Tested and supported configurations
• Designed for maximum price/performance scalability
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Capture New Revenue with Movable Type
• Differentiate with a value-added service to grow revenue– Generate more revenue per user
– Increase customer retention
• Movable Type is ready for hosting– Packaged as APS, easily plugs into your existing infrastructure
– Designed for maximum scalability
• The Movable Type SaaS market is untapped– Six Apart doesn’t offer a SaaS version
– Movable Type is a Top 10 APS download
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Thank You
Ed Anuff
EVP & GM, Movable Type
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Agenda
• Introduction
• Movable Type
• 1 & 1
• Closing
• QA
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Diarmuid Daltún – Head of SaaS and Integration
1&1 Internet AG
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Product business with 5 strong brands
Brand Positioning / Product Target group
Consumers
Consumers
Discerning private users,
SOHOs and SMEs
Mail, messaging,communication
Information Management,Webhosting,
Internet Access
The Germaninternet portal
ISPs in Germany
Webhosting productsas white label
ISPs in UK
Webhosting productsas white label
Countries
DE, US
DE
DE, UK, USA, FR, AT, ES
and Intl.
DE
UK, US
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1&1: Webhosting Facts and Figures
Source: own calculations
Customer Contracts Market Position
Germany / Austria 1.69 million 1
UK 0.93 million 1
France 0.20 million 3
USA 0.72 million 5
Spain 0.03 million 5
Global 3.57 million 1
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SaaS @ 1&1SaaS @ 1&1
• Dedicated Resources:– Product Managers
– Software Developers
– Quality Managers
– Business Development
– Contract Management
– System-Administration
– Support
Since January 2007 dedicated Software as a Service Department in Hosting Division
....we take SaaS seriously!
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Once upon a Time @ 1&1…..• Prior to APS at 1&1:
– Open source software has always promised great results, but their installation and operation often required experienced skills.
– Our customers (mostly non-technical users) would also benefit from such applications.
• The Original Wish– To offer SaaS as VAS (Value Added Services) to our customers. (offer them
hosted solutions to better leverage their web space in order to improve customer satisfaction ).
– To shield non-technical users from the need to get involved with complicated installations and maintenance of the open source tools
– Deliver the open source tools ready to install and to apply within a few clicks.
• The Difficulty:- Constant effort required into adapting our platform to integrate the open
source applications.
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Products live and die with their IntegrationProducts live and die with their Integration
Integration of Third-Party Applications into 1&1 Hosting Infrastructure
App 1
Adapter
Hosting Platform
Hosting Platform
App 1 App 2
Typical Situation Ideal Situation
Standard
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APS enables SaaS because• APS arrived as the solution to:
– easily integrate open source web building tools within the hosting environment.
– and take advantage of the opportunity.
• ISVs, sticking to the APS standard, can easily deploy their SaaS applications to a potentially large customer base
• Hosters can offer new products faster and more flexible, at the same time realizing significant leveraging effects due to the saving of integration costs
• Customers benefit from APS-conform applications as these offer a standardized method for deployment and update
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Implementing APS @ 1&1
• Development of the infrastructural system containing:
• App Repository• Soap Machines• Hosting Machines• APS Controller
• Establish APS related Internal Processes
• Quality Assurance• Application Choice• Communication• Update and Support
• Continuous Improvement
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APS @ 1&1APS @ 1&1
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APS @ 1&1: Click & Build
Planned for early 2009
Drupal Movable Type
Xoops PostNuke
Communication and Content Advertisement/Statistics
Noah’s Classified phpMyVisites
Organization and Sharing
PHProjekt WebCalendar Brim
Learning/Information
Joomla
Business and Management
Mantis
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Facts and FiguresFacts and Figures** USA: 20.372 Installations by Nov. 2008 * Germany: 88.400 Installations by Nov. 2008
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1&1 considers APS key for SaaS1&1 considers APS key for SaaS
• APS 1.0 - A Packaging Standard– Allows us to manage customer web-space applications throughout the entire
product life-cycle
– Makes Seamless Security and Regular Updates possible to multiple customer instances while preserving their data
• APS 2.0 - An Integration Standard– APS2 – the next major version of APS targeted for Fall of 2009
– APS Identity: single sign-on technology based on identity federation
– APS Embedding: technology to support embedding management UI into UI of control of the hosting provider
– APS Integration: technology to publish and discover resources
– APS License format: a standardized envelope format for delivering and managing application licenses
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Agenda
• Introduction
• Movable Type
• 1 & 1
• Closing
• QA
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Summary
• Progress since end of 2007– 19 Apps to over 200+…and Growing!
– Just Published APS 1.1 Specification
– Providers Supporting APS
• What to expect this year– Expansion of Website for more News, New Catalog, Industry Synergy
– APS Logo Program in March ’09: download logos and web collateral
– More Apps, but keeping an eye on Quality Vendors
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Summary
• Call To Action for Providers– Get Applications at APS Catalog and offer to your
customers for sell-up and customer retention
• Call To Action for ISVs– Get Your Applications packaged and Certified and take
advantage of the Service Provider Channel
www. APSstandard.org
APS Standard “10 for 10” Giveaway
Enter to Win an iPod!
• Find the Top 10 APS Applications and Win!
• 10 iPod Shuffles to 10 Providers or ISVs
• Answers in “News” at www.APSstandard.org
Get Entry Forms at APS Lounge ** Only one entry per person
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Agenda
• Introduction
• Movable Type
• 1 & 1
• Closing
• Q & A
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Q & A
Questions?Ed Anuff; [email protected]
Diarmuid Daltún; [email protected]
Soeren von Varchmin; [email protected]