why choose wordpress?

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M O R E T H A N J U S T A B L O G G I N G P L A T F O R M

!!Disclaimer: While all attempts have been made to verify the information provided in this report, neither the Author nor the Publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, people(s), or organisations is unintentional. !Due to the evolving nature of the Internet and namely how quickly content changes, the author cannot guarantee the accuracy of the information provided and therefore cannot be held responsible for changes that occur related to the content herein.This report is an information product, and is not intended for use as a source of legal data. The reader of this report assumes responsibility for the use of these materials and information, including adherence to all applicable laws and regulations, federal, state, and local, governing professional licensing, business practices, advertising, and all other aspects of doing business. No guarantees of income are made. The Publisher reserves the right to make changes. The Author and Publisher assume no responsibility or liability whatsoever on the behalf of any purchaser or reader of these materials. !Disclosure: In order to continue providing our website and info product services for free, I include details or links to my sponsors for which I may be rewarded with a commission. This does not affect you in any way, nor does it influence how we review or highlight services or products we mention. !Generally the products we associate with are ones which we find to be relevant and conducive with the wordonpress standards and ethics. !

To experience the full benefits of this interactive ebook you will need internet access and a PDF reader on your other devices if applicable.

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PRE EDITION: Copyright © 2013 Word-on-Press | brianjonesfrancis PAGE �2


!!Contents | !!!

Preface | Introduction !!1. Why Not WordPress ?

how Wordpress can help you.

2. Themes and Plugins live example: how to add plugins and themes for additional functions and features.

3. Getting Started domain name registration.

WOP Webmaster’s Foundation Training.

4. Monetisation how to receive online payments.

Membership sites and managing your own affiliates sales team.

5. Premium WordPress Theme Business video training, demonstrating two ways to get into the Premium WordPress Themes Business.

drawback !PRE-EDITION: This is an interim copy of Why Choose WordPress ? Please make comments or contributions before final release. Your comments and contributions are greatly appreciated

Comments here please: https://www.facebook.com/wordonpress

!Big Thanks !!!

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!Preface

!What this ebook endeavours to achieve ? This book is intended to inform you from an honest and first hand perspective about using WordPress

for building and managing your websites. !To experience the full benefits of this interactive ebook you will also need internet access and a PDF

reader on your secondary devices if applicable. Part of the exercise is to encourage you to make use of

the Internet pages associated with this eBook, as flicking back and forth when necessary, or as you

please, you will find a greater depth of understanding in what is being explained or described. The intention is to highlight the pros and cons whilst directing you through relevant, actionable and

supportive material, carefully packaged in the form of video training, software, digital documents and

more… !The idea is to make the information easy to digest…and most of all ‘tangible…’ !

How will you benefit ? As the reader, depending on your level of experience, when completing this ebook you

will be well informed with how professional content creators are using WordPress for

personal and business websites and blogs. !You will also be informed of details for preparing your WordPress website in order to; !- receive online payments

- display merchandise

- collect and build a customer mailing list

- prepare sequential messages, courses and newsletters for an auto-responder

- integrating your WordPress site with social media sites

- managing your own affiliate sales team

- The basic to intermediate webmaster skills !What action must you take ? The only action you need to take right now, is to go through this ebook at your own

pace… an making use of the associated links. Make notes at the back of this book or

using one of the suggested notes management applications. !!

!PRE EDITION: Copyright © 2013 Word-on-Press | brianjonesfrancis PAGE �4


!Introduction !

“Your present circumstances don't determine where you can go; they merely determine where you start.” – Nido Qubein

!Starting your own website doesn’t need to be as daunting as you may think. Especially with there

being so many easy to use solutions. !If you are still in the middle of deciding which website building platform to go for,

Amongst the more popular platforms, WordPress is likely to be in the top of the list of options you will

be presented with. As part of the whole Content Management System revolution, although WordPress

is a viable option for today’s standards… !Is it really all that it’s made out to be ? !Of course you’ll have to compare with other platforms, or should that be frameworks ? Or, for

example take a look at offerings from services such as Square Space and WiX, they are both

popularly favoured by many individuals for their extreme ease of use and instant results. But they

are also both not quite the same huge offering as WordPress, at least not ‘straight out the box’.

!Then you have the likes of Joomla, which like WordPress is open source. Again there are viable

reasons why someone would choose Joomla over WordPress, namely for its ‘organisational’

structure, for example. Plus some designers and developers would claim that Joomla is far more

flexible…

!All the same, it cannot be denied that currently WordPress is by far the more popular and not

without support from a huge following of developers, WordPress, with its 1000s of themes and

plugin solutions, for almost every possible situation?

!Now, that is not to say that you should totally ignore all the other platforms, as different

requirements may need specific and simple solutions, for which WordPress may be deemed a little

too excessive or elaborate .

!Can I say however, WordPress can be as simple as you want…



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!one Why Not WordPress ?

Has WordPress already addressed the concerns you may have had with; type or Internet security ? !

Admittedly, from a design perspective, it personally took me some time before

accepting the CMS revolution. I felt that WordPress themes were far too

restrictive and although the WordPress philosophy has always been known for

its sensitivity regarding layout and typography, most of the themes back in the

day, were just NOT ‘cutting it… and that’s not saying that we’ve reached all

expectations…yet!

Today however, there must be millions of themes available both for free and

at a cost for Premium products.

!With so many to choose from – you are gonna find at least 1 that fits.

Personally I like to mix and match between CMS and the traditional website

design software approach. Although I grew up with the likes of PageMill to

Dreamweaver (and I am no web designer, either).

!For my own projects and I started out using Freeway Pro for my evergreen

pages (which generally requires no, or very little maintenance), squeeze

pages and opt-in forms. Freeway Pro allows you to - I like to say; radically



design and build unique pages, which in terms of layout and functionality,

you have absolute control in ‘WYSIWYG’ format.

!Another Plus for software such as Freeway Pro, is that you can even design

themes or templates which can then be imported and used in Google’s

Blogger system - Why would you ever need anything else?

!Well, currently, besides the fact that it can be incredibly easy to use, there are

a number of reasons why you should choose WordPress as part of your

internet website building arsenal.

!For one, it opens the way for easy collaboration between yourself and other

blog or website owners. WordPress inherently lends itself to a community or

social styled environment, for example you have fields for visitor comments

and allow collaborators. Not to mention the core feature; managing content

and lots of it too. Just look at how easy it is to organise posts and pages into

a navigation menu. These menus may even consist of; menu options

associated by; post or page tags, categories or custom links…

!But there is one thing in particular that makes WordPress the optimal choice,

and that is; the overall extendibility and customisation (or scaleability) that

you have at your disposal. WordPress allows you to quickly and easily



accommodate social media sites, payment processors, monetisation

strategies, SEO, from a humble blogging site, to a fully automated shopping

site and almost anything else you dare to think… “there’s probably a plugin or

theme for that!”

!

Tangibles one:

how Wordpress can help you

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two THEMES & PLUGINS

- how to add plugins and themes for additional functions and features !

Installing themes and plugins

You can assign a number of different themes and plugins to your blog by

installing them directly from within WordPress or via your hosting control

panel. Themes normally reside in the ‘wp-content + themes’ folder of your

WordPress website.

Once a theme is installed you can activate or deactivate from the WordPress

Dashboard; installing themes via a wizard such as that found at Mojo

Themes through Bluehost or insty.me are examples of the easiest ways to

get up and running with Wordpress. However, in some cases it may be

necessary to do this from your web hosting control panel (or cPanel).



Now, let us say you have logged into your hosting control panel, you will now

need to locate the folder in which your WordPress site resides by first going

to the ‘wp-content’ folder, inside here you will find the ‘themes’ folder and

inside the themes folder you will find all the other directories available to

your website. This is where you will need to upload WordPress and any

plugins or themes if done manually…

- Sounds complicated ?

Now, having said all the above, you can perform almost everything you ever

will need to, without ever having to leave the much friendlier WordPress

dashboard. At the same time, if you are to truly unleash the power of not just

WordPress but everything else it connects with within your arsenal, it has to

be stressed the importance of working outside the WordPress parameters,

and knowing how to use software like Filezilla and your cPanel, a little html

wouldn't hurt either…the basic stuff is a lot easier than you might think.

!Selecting a theme

OK, so you know a little now about where WordPress themes are stored and

where your added themes should be uploaded or installed. Now, lets look at

themes and plugins.

!You want to choose a theme that works exactly according to your strategy if

you have one. You also want to ensure that the user experience is one that is

as intuitive as possible so that users have no, or very little problem finding



your articles. Choose a theme that complies with the criteria YOU set, rather

than what the theme sets for you, unless of course it’s applicable

!As mentioned earlier there are millions of themes available, there are badly

coded themes and there are excellent ones. There are even malicious ones

from what I have been told. Anyway, choosing a theme for your website is

only the beginning. You will also need to manage all the updates that

become available for WordPress; WordPress Themes and WordPress Plugins.

Managing a number of different website and their related files can prove a

little time consuming and challenging, even with the most simplest of tasks.

You can simplify the process of updating multiple sites using software such

as; WP Pipeline and WP Remote.

!The type of plugins you should really start with…

One of the things you should always consider first when installing plugins,

is making your site safe from malicious malware. If possible ensure that any

free or purchased plugins and themes you install are from reputable sites.

!Unfortunately, security has always been a primary concern for those with

highly valuable content. And being so popular WordPress, has also been a

favourite for hackers, but not because of WordPress itself, but more to do

with the vulnerabilities found across the huge range of plugins and themes.



Fortunately there are some steps you can take towards securing your

WordPress websites.

!Installing Wordfence is a good place to start. If you haven’t watched the

htm-WP Security video series yet, I urge you to watch them here or get free

access to an earlier version at howtomonetise.com.

!

Tangibles two:

- how to setup a free WordPress blog (VIDEO) - how to add plugins and themes (VIDEO) for additional functions and features

- WordPress plugins for SEO (DOWNLOADS)

- WordPress security (MEMBER ACCESS)

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three GETTING STARTED

- starting a website

- basics to intermediate webmaster foundation training

!Starting a self-hosted website from absolute scratch using WordPress does

have its hurdles. You will need to first register a domain name and then

signup with a hosting service. see quicksteps

!Domain name registration and hosting

Fortunately, most hosting services make the whole process as easy as

possible for you. You can signup and have access to your site, in some case as

soon as within half-an-hour, providing you have an existing registered

domain name at the ready. see quicksteps

!Free or Self-hosted ?

Owning access to a self-hosted WordPress site is the only way in which you

will truly be able to take advantage of all WordPress’ capabilities. A free

WordPress.com account will be almost useless if your intentions are to start

a business website, as the limitations do permit even some the most basic

Internet business needs.

!

Tangibles three:



- domain name registration

- WOP Webmaster’s Foundation Training

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four MONETISATION

- how to receive online payments

- Membership sites and managing your own affiliates sales team

!Monetising your website

If you need an unobtrusive approach to marketing your website try using

contextual advertising services such as Skimlinks and Viglink , where all you

need to do is write your copy as usual and wherever a product or service is

mentioned affiliate referral links are automatically generated for you, linking

keywords with advertisers products and services.

!If you are planning on selling your own products.

Currently selling your own products can be the simple case of setting up

your own website and displaying your items with an option for the reader to

make a purchase or learn more. Connecting with PayPal is relatively easy

and secure. Plus, they provide other services to help make your visitors

experience as seamless as possible.

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One of the quickest methods of monetising a website is through a

membership site. Membership sites have increasingly become popular and

so have the plugins and themes that make them so easy and satisfyingly

enjoyable to build.

!Providing you have what people want and are able to reach out to them,

consider yourself on a sure bet to receiving recurring income for years to

come. Alternatively there are many other ways of benefiting from

membership sites, which you will discover as you uncover how they work.

!Besides the popular PayPal, there are other services offering similar or

related services. You can find a list here: How do I receive payments

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!

Tangibles four:

- how to receive online payments

- Membership sites and managing your own affiliates sales team

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five A PREMIUM WORDPRESS THEME BUSINESS

- video training, demonstrating two ways to get into the Premium WordPress Themes Business.

!!Creating your own WordPress Theme can be as complex or as simple as you

decide. If you ever have the thought to start your own Premium WordPress

Theme business, depending on your level of skill and technical experience

with professional industry standard software, there is one major thing you

need to consider, and that is whether to outsource or not.

! Many web-masters and designers create their own themes from scratch

using professional Theme Editors or playing around with script. Some do this

specifically for the purpose of creating saleable themes.

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!As building a website no longer requires you to poses the coding skills of an

experienced programmer, it is within your reach to successfully create a

Premium WordPress based theme, all on your own. Using the right software,

resource and training. A great deal of such themes are sold on to clients, or

are made available for purchasing online in this way.

!The whole process involves a lot more than some people may think, working

with Photoshop and html is just one of the steps you may need to know

about. It is also the step that leave most people standing.

Fortunately, all is revealed in this collection of over 15 candidly delivered

videos contained within SoftwareFolder’s ThemeMaster Training kit.

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Tangibles five:

- video training, demonstrating two ways to get into the Premium WordPress Themes Business



drawbacks We mustn’t forget WordPress does come with its drawbacks. For example, often and not due to the

actual WordPress platform itself, themes and plugins can inadvertently create security holes

which allow malicious code to access your data. Other oversights include overloading with too

many plugins, large images and other item that affect website performance.

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PRE-EDITION: This is an interim copy of Why Choose WordPress ? Please make comments or contributions before final release. Your comments and contributions are greatly appreciated


!Big Thanks

!!!!!!!!!!!!!!!!!!! !PRE EDITION: Copyright © 2013 Word-on-Press | brianjonesfrancis PAGE �22


!!!!check out relevant Facebook Pages: https://www.facebook.com/wordonpress

!we like: https://www.facebook.com/INeedHelpWithWordPress

https://www.facebook.com/practicalhomebusiness

https://www.facebook.com/ilovecopywriting

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THEMEFOREST

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TEMPLATIC

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!MOJO THEMES

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INK THEMES

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!PRE-EDITION: This is an interim copy of Why Choose WordPress ? Please make comments or contributions before final release. Your comments and contributions are greatly appreciated


!Big Thanks !!!

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why choose wordpress?

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