why charities need social media
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Why Charities Need
Social Media
Michael Netzley, PhD
Asst. Professor, Corporate Communication
Fellow, Society for New Comm Research
Can You Afford This?
Where are Your Stakeholders?
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© 2009 Michael Netzley, research.
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Sin
ga
po
re
What It Means for You
• You need to be where
your stakeholders are
• Adapt to Singapore’s
comparatively passive
consumption behaviors
• Begin with a wise
content strategy
Next…Explore New Behaviors
Power of Crowds
Twittamentary
Interview with Siok Siok
Interview: episode #479
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lve
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ble
ms
Lower Cost
with In-kind
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Ex
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Yo
ur
Reso
urc
e
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Messages
from Peers
more
Influential
Ma
ny
Sm
all
Am
ou
nts
Ad
d U
p
Gartner: SNS and Public Sector
Gartner, 23 Oct 2008
“social networks will
complement, and may replace,
some public sector functions…”
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