Australians are beginning to realise that small

businesses are a vital part of the nation’s economy,

results from the second annual westpac Australia Day Index Show.

Why are more Aussies

Shopping Small Business?

49%of Australians Believe buying

from local,Australian

Businesses is the most

important thing they can do

to support the economy

58%of Australians beleive that

small business is the backbone

of the Australian Economy

9 in 10}Australians feel

loyalty towards

small businesses

Aussie Patriotism is economically and emotionally driven

with consumers being especially loyal to:

Grocery Stores Pharmacies

Restaurants Bakeries & Butchers

39% 37%

21% 20%

Source:2014 Westpac Australia Day Index

Aussies are shopping small because:

- they feel they are supporting their community

- independent shops celebrate their town’s uniqueness

- they receive great customer service

- local shops have shorter checkout lines

- Small business owners know their product