why algorithms are your future and how you can create one

Why algorithms are your

future and how you can create one

@masterstips #DMS2015

Big data requires multiple sources• Population stats • Impressions, traffic, sales • Footfall • Time of year/day• Weather • Customer data • Previous year data• The competition


Google flu trendsGoogle’s flu predictor uses search query volumes to track the spread of influenza.


Big data to predict earthquakes@masterstips #DMS2015

Hurricanes and Pop-TartsSales of Strawberry Pop-Tarts

increased by 7 times prior to a

hurricane.

The biggest pre-hurricane seller was

beer, not water.


Data insights lead to recommendations


Data insights lead to Tesco Vouchers


Data insights lead to playlists


Data insights driveNetflix can even use the data to analyse the most popular elements in movies and use this to create the ultimate movie…


Data insights drive Netflix


The more technology we invent, the more big data we

create.@masterstips #DMS2015

The more big data we create, the more we need bots to

manage it.@masterstips #DMS2015

“Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the past two years alone.” IBM


Car insurers are able to provide a personalised quote in a few seconds


Businesses can track fleets

Black boxes in cars are

popular with insurance

companies.


Cars will soon drive themselves


Technology is coming“In the world that we are creating very

quickly, we're going to see more and more

things that look like science fiction, and

fewer and fewer things that look like jobs.”

Andrew McAfee


Do not fear robots taking your job.Fear your failure to let them.


Consider the humble traffic light

Lights automatically control traffic, 24 hours a day, all over the world.


People used to do that job@masterstips #DMS2015

Automation

Associated Press uses Automated Insights software to automatically write financial reports as stock market data is released.

Financial reports

Computerisation has also reached the area of financial advice.


A person can do one thing at a time


People get tired


Computers versus peopleMulti-tasking, no fatigue*, no breaks, accuracy, repetition, no emotion*Battery life notwithstanding


Think how many man hours Google Analytics saves you


Algorithms are the future of marketing automation.


Collating page data from multiple sources in Apollo Insights


Creating a long-term visibility footprint graph


Advisor algorithms@masterstips #DMS2015

What we call marketing automation today is not automation.

It’s task automation.


Machine learning in our generation will be hampered by the Dunning Kruger

effect@masterstips #DMS2015

Ex-Machina movie@masterstips #DMS2015

… until we teach them to develop their own will to make themselves smarter

How to create an algorithm1. Know what you want to know

2. Write down how you do it manually3. Create a repetitive program that does the

same4. Put your feet up.


Get in touchSteve Masters@masterstips

@VerticalLeap

www.vertical-leap.uk

0845 123 2753


why algorithms are your future and how you can create one

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