Learn why and how to create Unique, Quality Content`

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Learn why and how to create Unique, Quality Content`

One of the most important aspects of

website creation, development and optimization is website content.

Generally speaking, website content is what you have on your website. It can be articles, posts, tools, videos,

audio or links to interesting or entertaining resources - anything

that a website visitor can use to his own pleasure.

The key to website success is quality content. Quality content is something that your visitors will enjoy reading,

watching or listening to and will refer their friends, colleagues, family

members and others to it. By building quality content on your site, you get

not only search engine traffic, but trust, reputation, greater conversions

and incoming natural links.

Learn why and how to create Unique, Quality Content`

Below are posts, focused on building quality content for your website.

What is unique, quality content? Why and how to create unique, valuable cont

ent? How to write for the people How to write in simple language Write for them, personally Quality content isn't just text Link building strategies with quality content

What is unique, quality content?In the recent year, the website optimization folks (SEO, Internet marketing, usability, etc) have started paying more attention to the importance of having quality content on their sites and sites of their clients. But what is the quality content that everyone is talking and advising about?

Quality content is content written for the site visitors. Quality content is aimed to benefit the readers by providing information, relevant to their search query, providing educational, objective, entertaining, amusing or

exciting information. The whole purpose of quality content is for the potential client use it for him- or herself.

General principles for creating quality content are:

it has to be relevant to the main topic of the site (about product or products, services, etc)

it has to provide value to the potential customers.

the content can fit in the general industry of the website (about related products or services)

The benefits of quality content are

increased customer-to-client conversions (because they understand why and how use your product/service)

increased search engine traffic (because more pages with content mean more visibility, along with the long tail of search)

more natural, quality and relevant links (because they will be pointing from established sites in the same industry as yours, from within the context and with the relevant keywords)

Where to get quality content?The best way is to write it yourself. If you don't write, start writing, because only

you know what your product is about, its benefits to the people, the people, who use it, and reasons why the do that. Here's a short checklist, for now

start writing (any amount of text, regularly) focus on the benefits on your product format the text for the webprovide numerous points of view on your product provide valuedo keyword researchWrite natural titles

Why and how to create unique, valuable content? Want to get more targeted search engine traffic? Want more

conversions? Improve your website by writing unique valuable content for your site visitors. Read on to learn how.

Why content?

Writing valuable content for your site can get you more targeted traffic and help you to increase

conversions. Here is why:Get more traffic

by adding unique content, you make your site findable by a much wider array of words (search queries)people will link to valuable content, which will increase your website search engine rankingsvaluable content will also generate word-of-mouth advertising

Increase conversions

by getting more traffic the amount of potential customers will increase, thus increasing conversions

when providing value to your visitors, they will be more likely to remember you when they need your kind of product or service

while reading your unique and valuable material, your visitors will have more time and ideas of purchasing your product or service

The most interesting thing is that when you get more word of mouth advertising, incoming links, you will get more visitors, which will also recommend your site to other people and will link to your site gladly, thus generating the snowball effect.

The more valuable content (snow) you create, the greater your success (avalanche) will be.

What to write?

There may be different kinds of content that may be of interest to your visitors, however there is only main principle: the content is aimed to provide value. Here are various kinds of content that you may place

on your site:

How to write for the people

When evear an advice is giving about writing content,

it is about 'writing for the people/humans'. Often,

however, There is little help given in the right direction. So how do you write your site text for the people?

The basics

In fact, everything is quite simple. You need to consider your site visitors interests when writing content:

research your customers: find out their needs, motives and whatever drives them to buy your productstick to the customers needs: what do they need that they started searching the product, what is behind the motives that prompt them to start the searchfocus on the benefits to the people: write how your product can benefit them, how it can make their life better, why it is useful and which problems it helps to solveuse the language your customers use (generally, Simple language with the words they [and you] use, too)format your text for the Web to ensure your text is readrefer them to additional information, available on your site or elsewhereoffer clear reading (navigation, click) paths to guide them around your siteuse call to action to remind them to read further or to sign up to a newsletter or download your software

Write in simple, natural language

• Online, people have the amount of memory span rapidly approaching zero. They have a lot of things to learn, more things to do and some things to share. And all that during a single day.Writing your material using simple language will make it easier for your readers to understand your ideas and read your article to the end.

• Of course, there are many more factors that just language simplicity. So many people, so many places they live and so different is the education they get. Each of your site readers will have its own word vocabulary and will or will not understand something you speak about on your blog. What can you do to improve the situation?

• Making things simple• The benefits of keeping it simple• Rounding up

Write in simple, natural language

Write for them, personally

• Address directly• Write for a single person• Conclusion• Speak about the

important

Quality content: not just web site text

As you may have noticed, I am all for creating quality content for your website not only to convert more customers, but to get extra links and traffic as well. But website content isn't just website text (copy).

Generally speaking, website content is anything you have on your website. It is a good idea to Provide value with your site content. Let's see what else

becides Simply text you can have on your website.

A part from text, you can have:• audio information (MP3, podcast, etc)• quality images (funny photos, beautiful photos, etc)• videos (tutorials, funny videos, interesting ads - yes there

may be some of these)• a valuable e-book in your industry• links to interesting, entertaining resources• recommended sites, books, videos, etc• reviews, comments, testimonials about your product• a sign-up form to your quality newsletter

As you can see, there's quite a wide choice of what you can have on your site. Mostly, it means not only actually having the actual material on your site as you would normally expect,

but giving your visitors access to such information.

Providing value with content

• As you should be interested in exciting your visitors, converting them to your customers, acquiring natural incoming links and search engine traffic, you should put some effort in creating quality content on your website.

• To create the valuable content, the same principles apply as with creating quality text. It should be related to your product, provide value to your visitors in a number of ways, give insight on choosing the best kind of product, etc.

• Though you may want just to create content to increase sales, you should integrate it into your existing site structure and content. Also, you'll need a way to add a way to convert your visitors to your customers with the content, if possible. Just see if your content is valuable in the eyes of your potential customers and if they will be willing to spread the word about it.

Link building strategies using quality content

One of the important things you can do to your website is to get links, as links is what allows people to navigate the

Web. How do you get links?introduction to link building

Fortunately for some, unfortunately for others, there is quite a number of link building strategies, each tactic requiring

different efforts and providing different results.The effort and effectiveness of link building strategies depend on the value you provide during the link building process. One

of the most efficient ways to provide value is to create quality content.

Quality content for link building

You can use quality content by• having educational, entertaining or otherwise

interesting articles or posts on your site or blog (if you design your content to spread via word of mouth, it may generate hundreds of links)

• offering quality articles for publication to established industry journals, newsletters or informational websites in the industry

• guest blogging on blogs you like in the industry• issuing a press release about a newsworthy event in

your company• participating in established industry forums

The benefits of quality content link building is that you attract targeted audience to your website, position yourself as an expert in the field and obtain natural, relevant links. Of course, this course of action requires some work, but it is well worth it.

If you need more ways of building links, here are a couple of worthy resources:"Link building of 2006" by Aaron Wall of www.seobook.comQuality link building articles from Eric Ward, the Link Mensch"How to increase traffic" from Brian Clark of CopyBlogger

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