why aesthetics - empire medical training...aesthetics is a real tangible way of pursuing new revenue...
TRANSCRIPT
Why Aesthetics make SenseTake advantage of the opportunity of adding Aesthetics to your practice –
It may be the best decision you will ever make!
Your Prescription for Success!
C o p y r i g h t 2 0 1 0 , E m p i r e M e d i c a l T r a i n i n g I n c . – A l l R i g h t s R e s e r v e d Page 1
Thank you for your interest in Empire Medical Training, the fact that you have downloaded this e‐book from our website shows that there may be hesitation or other reasons for learning more about aesthetics and how aesthetics can enhance your practice or give you the additional revenue streams you are missing or need within your present practice. Many of you are being exposed to aesthetics for the very first time and at times can be overwhelming. For the most part, some or all of you are looking to create new revenues for yourself and your practice and are interested in aesthetics as a possible means to achieve this. The reality is that aesthetics can be very rewarding, it is a growing market and the opportunities to create new revenue streams for your practice are real even in a “bad economy”. Times have changed, aesthetics has evolved and so has the approach and means in integrating into your present practice aesthetics or creating a “stand‐alone” successful aesthetics practice. In this guide we will point out the misconceptions that plague the aesthetics field and put in perspective the opportunities that await all of you concerning aesthetics.
Aesthetics can be very rewarding from a professional standpoint, very simple to integrate, and the revenues are real. Most aesthetic services performed are “cash basis” and not dependent upon approvals or insurance reimbursements. Patients seek out your services that you offer and there is high patient satisfaction associated with these procedures. The results you achieve from integrating aesthetics within your practice are for you to decide and the number of services and risk (capital investment) is up to you. The business model for aesthetics has changed, you can create (6) figure income with as little as $10‐$15k of expense including the cost of training. Aesthetics is a business and hopefully you will find this guide to be helpful to you in making the decision to pursue these opportunities that are available to you.
I sincerely hope that you find this guide to be helpful in giving you the knowledge and confidence that aesthetics is a real tangible way of pursuing new revenue streams for your practice. Take advantage of these opportunities associated with aesthetics and enjoy the peace of mind knowing that you can still achieve the personal and financial goals that you set out when entering the medical profession.
We are here to help you on this journey, if there are any questions or if you need additional information please do not hesitate to contact us. Thank you again for your interest.
Sincerely,
Stephen Cosentino, DO Medical Director/Founder
C o p y r i g h
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C o p y r i g h t 2 0 1 0 , E m p i r e M e d i c a l T r a i n i n g I n c . – A l l R i g h t s R e s e r v e d Page 6
training to be able for you to make the best deal on your purchase and ensure that you are able to get the most of your equipment with the option to perform almost all of the laser procedures available.
So How do I Know that I will be Successful? Of course there are no guarantees but we believe that the philosophy we offer and the marketing approach we teach you will ensure your success with again a minimal amount of investment from you. Empire Essentials Marketing is an optional service of Empire Medical Training that creates a “business in a box” for physicians looking to create or integrate aesthetics. It is not mandatory and during our programs you will learn the marketing philosophy behind successfully marketing these services as well as other proven marketing efforts that can again minimize the investment of capital in promoting your new services.
Other services Empire Medical Training offers are business courses such as “Your Aesthetic Practice”, Business Webinars, Pricing & Packaging, and Modality Specific Marketing for the aesthetic procedures you are learning. Aesthetics has evolved into a “business model” and the marketing approaches to these new services have changed as well. No longer do people use the yellow pages, they use the internet for their information. Websites, E‐Mail Marketing, Patient Education Forums, Custom Patient Brochures, Front Office Education (Receptionist Training), Patient Referrals, Physician Referrals, and other unique marketing efforts have replaced the traditional marketing efforts of only a couple of years ago. We teach you these concepts, have these concepts and materials for you and share with you our acquired knowledge of having helped and started thousands of aesthetic practices just like what you are contemplating. Again, there is never a “right” or “wrong” way to approach your aesthetic practice but by defining your goals and be able to achieve these goals (no matter how) – it doesn’t matter how you get from Point “A” to Point “B” as long as you get from Point “A” to Point “B”.
Be confident in your abilitiesDon’t be intimidated by other physicians that also offer these same aesthetic services. Plastic Surgeons did not learn to inject Botox, Fillers, or perform these aesthetic procedures as part of their fellowship. Their extended training was in wound care management and reconstructive surgery not aesthetics, they learned these very same procedures from medical training companies or through workshops given by the ASPS. Do not be intimidated by others that also offer these same aesthetic services, your competition is not the practice directly next store or down the street but in today’s world is the practice that shows up in the Google Search on the first page in the first fold.
Realize that almost all physicians and physician specialties have no real business training throughout their professional career. This is why Empire Medical Training makes an asserted effort to give you the tools you need to integrate and incorporate these services immediately and the marketing didactic to teach you how to be successful with these new procedures.
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We sincerely hope that you find this guide to be helpful in alleviating any hesitation or doubts you may have concerning aesthetics. In today’s environment and uncertainty concerning the future of medicine it is always important to diversify your services that you offer and preserve what you have been able to accomplish and accumulated throughout your career.
Thank you again for your interest in Empire Medical Training. If you have any questions or need additional information please do not hesitate to contact us. All of us are here to help you and answer your questions concerning your medical and aesthetic training needs and welcome the opportunity to serve you.