who really is your ideal customer?
TRANSCRIPT
WHO REALLY IS YOUR
BRANDING, DESIGN & MARKETING
WE’RE NOT JUST TALKING ABOUTA BROAD-BRUSH DESCRIPTIONOF YOUR BRAND'S TARGETAUDIENCE, BUT RATHER, A RICHDEFINITION OF THE PERFECTINDIVIDUAL FOR YOUR BRAND.
BRANDING, DESIGN & MARKETING
BECAUSE, THE MORE YOUUNDERSTAND THEM, THEIRWANTS, NEEDS AND DESIRES,THE CLEARER AND MOREACCURATE YOU CAN MAKE ANYCOMMUNICATION WITH THEM.
BRANDING, DESIGN & MARKETING
MOST MARKETING PLANSCONCENTRATE ON AGE BANDS,INCOME RANGES ANDSOCIOECONOMIC TAGS.
BRANDING, DESIGN & MARKETING
THAT’S ALL WELL AND GOOD,BUT LETS GET PERSONALFOR A MINUTE.
BRANDING, DESIGN & MARKETING
START BY DESCRIBING IN ASMUCH DETAIL AS POSSIBLE,YOUR PERFECT CUSTOMER.
BRANDING, DESIGN & MARKETING
WRITE THE PROFILE OF ANINDIVIDUAL, WRITE THEIRDAILY DIARY, AND EVENROLE-PLAY THEIR LIFE.
BRANDING, DESIGN & MARKETING
GIVE THIS PERSON AFACE AND A NAME, ANDLEARN TO LOVE THEM.
BRANDING, DESIGN & MARKETING
USE RESEARCH TO GUIDE YOU,BUT USE YOUR INSIGHT ANDINTUITION TOO.
BRANDING, DESIGN & MARKETING
AND BUILD UP A RICH PICTURE,NOT JUST OF WORDS, BUT ALSOOF IMAGES, MUSIC AND SOUNDS.
BRANDING, DESIGN & MARKETING
DON'T LIMIT YOURSELF TO THISINDIVIDUAL'S RELATIONSHIPWITH YOUR BRAND, OR EVENJUST YOUR CATEGORY.
EXPLORE THEIR LIFECOMPLETELY.
BRANDING, DESIGN & MARKETING
THESE NINE TOP TIPS TO SUCCESS.
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
EXPLORE THEIR DAILY HABITS.>ONE.
BRANDING, DESIGN & MARKETING
WHERE DO THEY SHOP?>TWO.
BRANDING, DESIGN & MARKETING
WHICH BRANDS THEY BUY (INEVERY CATEGORY, NOT JUSTYOURS).
>THREE.
BRANDING, DESIGN & MARKETING
WHERE AND WHENTHEY SOCIALISE.
>FOUR.
BRANDING, DESIGN & MARKETING
THE CLOTHES THEY WEAR,THE MUSIC THEY LOVE.
>FIVE.
BRANDING, DESIGN & MARKETING
THE POLITICAL PARTYTHEY SUPPORT.
>SIX.
BRANDING, DESIGN & MARKETING
THE CURRENT 'ISSUES' THEY AREPASSIONATE ABOUT (OR NOT!)
>SEVEN.
BRANDING, DESIGN & MARKETING
THEIR MOTIVATIONS, ANDATTITUDES TO CAREER,LIFE AND LOVE.
>EIGHT.
BRANDING, DESIGN & MARKETING
DO THE SAME FOR BOTHSEXES IF APPLICABLE, THENEXPLORE THE DIFFERENCESAND SIMILARITIESBETWEEN THEM.
>NINE.
BRANDING, DESIGN & MARKETING
Our Top Tip:
BRANDING, DESIGN & MARKETING
THE LIST IS ENDLESS...GET CREATIVE AND HAVE FUN!
AS YOU ARE DOING THIS YOU'LLSTART TO SEE OPPORTUNITIESOPEN UP IN FRONT OF YOU.
>TOP TIP.
