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Branding as Narrative Jeff Levine Chief Marketing & Communications Officer Whitney Museum of American Art

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Page 1: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

Branding as Narrative

Jeff Levine

Chief Marketing & Communications Officer

Whitney Museum of American Art

Page 2: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real
Page 3: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

Geography is destiny.

Page 4: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

Why should people care?

Page 5: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

What do people care about?

Page 6: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

Your brand is your story.

Page 7: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real
Page 8: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

[click for video]

http://www.whitney.org/About/NewBuilding/Video/NextChapter
Page 9: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real
Page 10: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real
Page 11: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

insert groundbreaking video

[Click for twitter.com/whitneymuseum] [Click for foursqure.com/

whitneymuseum]

http://twitter.com/
http://twitter.com/
http://twitter.com/
https://foursquare.com/whitneymuseum
https://foursquare.com/whitneymuseum
https://foursquare.com/whitneymuseum
Page 12: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

insert groundbreaking video

Click for whitney.org/WhitneyStories

http://www.whitney.org/WhitneyStories
http://www.whitney.org/WhitneyStories
Page 13: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real
Page 14: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

insert groundbreaking video

[click for video]

http://www.whitney.org/WhitneyStories/WhitneyOfTheFuture/BreakingGround
http://www.whitney.org/WhitneyStories/WhitneyOfTheFuture/BreakingGround
Page 15: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real
Page 16: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

Don’t just show. Tell.

Page 17: Whitney Museum of American Art - Americans for the Arts · I'm at Whitney Museum of American Art (945 Madison Ave, E 75th St, New York) 4sq.comu'vBmRUL 5 WHITNEY Whitneyphile a real

Thank you.

Jeff Levine

@jel718


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