which brands had the most effective digital advertising in q1 2016?
TRANSCRIPT
Q1’s Top Advertisers DESKTOP, MOBILE+TABLET , AND V IDEO
By Impression Volume
Source: Pathmatics US Data, 1/1/16-3/31/16.
Which brands were the top advertisers across desktop, mobile
and video in Q1 2016?
What were the top advertising categories?
How were impressions purchased across Direct, Ad Networks, DSPs,
Exchanges, SSPs and Trading Desks?
We wanted answers.
So we found them using Pathmatics’ real-time data on how
ads are actually being served to users.
TOP BRANDS ADVERTSING IN Q1 2016
Top Advertisers D E S K T O P
RANK TOP ADVERTISERS*
1. Verizon
2. Capital One Financial Corporation
3. TurboTax
4. Procter & Gamble
5. Toyota
6. Comcast Corporation
7. Sling TV (by Dish)
8. Chevrolet Dealerships
9. Dell
10. Web.com Group, Inc.
*BY IMPRESSION VOLUME
RANK TOP DIRECT ADVERTISERS*
1. Capital One Financial Corporation
2. TurboTax
3. Procter & Gamble
4. Comcast Corporation
5. Sprint
6. Sling TV (by Dish)
7. Toyota
8. Acura
9. State Farm
10. FTD Companies, Inc.
Top Advertisers M O B I L E + T A B L E T
RANK TOP ADVERTISERS*
1. Procter & Gamble
2. AT&T
3. Verizon
4. Sling TV (by Dish)
5. Comcast Corporation
6. Web.com Group, Inc.
7. Toyota
8. Zulily
9. Sprint
10. Geico
RANK TOP DIRECT ADVERTISERS*
1. Procter & Gamble
2. Sling TV (by Dish)
3. Comcast Corporation
4. Simplified Genetics LLC
5. TurboTax
6. AT&T
7. Sprint
8. Capital One Financial Corporation
9. Eastbay
10. T-Mobile
*BY IMPRESSION VOLUME
Top Advertisers V I D E O
RANK TOP ADVERTISERS*
1. Procter & Gamble
2. Ancestry.com
3. TurboTax
4. Reckitt Benckiser Pharmaceuticals Inc.
5. SC Johnson & Son, Inc.
6. Geico
7. Toyota
8. Frito-Lay
9. H&R Block
10. Wix.com, Inc.
RANK TOP DIRECT ADVERTISERS*
1. Geico
2. Procter & Gamble
3. Toyota
4. CSC Brands (Campbell’s Soup Company)
5. H&R Block
6. TurboTax
7. NBC Universal Television (nbc.com)
8. Verizon
9. Apple Inc.
10. Ancestry.com
*BY IMPRESSION VOLUME
TOP ADVERTISING CATEGORIES IN Q1 2016 (DESKTOP)
Financial Services Auto Telecom Travel Media Software Retail Jobs & Education Computers & Consumer Electronics Food & Drink Business Pharma & Healthcare
TOP PURCHASE CHANNELS IN Q1 2016 (DESKTOP)
A B O U T P A T H M A T I C S
Spend & Impression Data ACROSS DESKTOP , MOBILE+TABLET & V IDEO
Programmatic Transparency FROM PLACEMENT TO AVAILABIL ITY
Real-Time Data AVAILABLE WITHIN 24 HOURS OF FL IGHT
US & International Tracking US , UK , CA , AU , AND GERMANY