social media report - retail apparel brands q1 2016

Top Retail Apparel Brands on Social Media Jan 1st – Mar 31st 2016

Retail Apparel Brands: Social Media Report

This report captures the performance of

Retail Apparel Brands on social media between

January 1st – March 31st, 2016

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Shoppers Stop India had the largest fan base of 8,026,209 while Reliance Trends showed the highest fan growth of 7.21%.

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K

Gro

wth

%

Number of Fans

Van Heusen India(IN) Louis Philippe Indian Terrain Madura Fashion & Lifestyle

Wills Lifestyle Reliance Trends ITC John Players PROVOGUE

Shoppers Stop India Pantaloon Peter England Allen Solly

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Wills

Lifestyle

Indian

Terrain

Louis

Philippe

ITC John

Players

Van

Heusen

India(IN)

Madura

Fashion &

Lifestyle

Shoppers

Stop India

PROVOGUE Allen Solly Reliance

Trends

Peter

England

Linen Club Pantaloons

Pakistan Indonesia India

Fans - Geography

Reliance Trends had the highest PTAT of 11.18% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

Van Heusen India(IN) Louis Philippe Indian Terrain Madura Fashion & Lifestyle Wills Lifestyle

Reliance Trends ITC John Players PROVOGUE Shoppers Stop India Pantaloon

Peter England Allen Solly Linen Club

Conversations

Shoppers Stop India published the greatest number of posts (220). Reliance Trends had the highest average engagement,

with a score of 944.

0 50 100 150 200 250

0 100 200 300 400 500 600 700 800 900 1000

Van Heusen India(IN)

Louis Philippe

Indian Terrain

Wills Lifestyle

Reliance Trends

ITC John Players

PROVOGUE

Shoppers Stop India

Pantaloon

Peter England

Allen Solly

Linen Club

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Reliance Trends received the most number of Likes (1,048,884), Reliance Trends got the most number of Comments (4,924)

and Reliance Trends had the most number of Shares (3,890).

0K 200K 400K 600K 800K 1,000K 1,200K


Louis Philippe

Indian Terrain

Madura Fashion & Lifestyle

Wills Lifestyle

Reliance Trends

ITC John Players

PROVOGUE

Shoppers Stop India

Pantaloon

Peter England

Allen Solly

Linen Club

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Reliance Trends

28-MAR-16, MON 1:33AM

Reliance Trends launched new concept store

in Infiniti Mall, Malad (West), Mumbai on

25th March. We ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 63,163 233 509 Positive

Reliance Trends

27-JAN-16, WED 9:58AM

Reliance Trends presents ‘A Date with

Aditi Rao Hydari’ – powered by Filmfare!

This Valentine, we ar ..

Reliance Trends

22-JAN-16, FRI 2:21AM

Grab the last chance to get Flat 50% off on

amazing styles at Reliance Trends! Offer

ends January 26 ..


1,000 157,184 813 182 Positive


1,000 82,544 153 49 Positive

http://www.facebook.com/104330969655855/posts/991485697607040


















Most Engaging Brand Posts Reliance Trends

21-JAN-16, THU 10:30PM

The Biggest Republic Day Sale has arrived! Shop

for Rs 1950 and get clothes worth Rs 1950 free*.

*C ..


1,000 117,314 510 125 Positive

Reliance Trends

20-JAN-16, WED 6:13AM

As fashion partner of the glamorous

Filmfare awards, Reliance Trends brings

you all the style action ..

Reliance Trends

06-JAN-16, WED 10:53AM

Reliance Trends presents #RedCarpetLook

Contest!

Show us how you dress for a special

occasion like F ..


1,000 48,755 75 183 Positive


1,000 59,112 825 382 Positive



















Shoppers Stop India's Facebook Page saw the highest number of Fan posts (348).

0 50 100 150 200 250 300 350 400

Wills Lifestyle

Reliance Trends

ITC John Players

Shoppers Stop India

Pantaloon

Peter England

Allen Solly

Linen Club

Number of Fan Posts

Fan Posts

ITC John Players received the highest percentage of Positive Sentiment (50.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ITC John Players

Shoppers Stop India

Pantaloon

Peter England

Wills Lifestyle

Reliance Trends

Allen Solly

Linen Club

Negative Neutral Positive

Sentiment Analysis

Wills Lifestyle responded to the highest percentage of Fan posts (60.00%).

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0 1000 2000 3000 4000 5000 6000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

ITC John Players Shoppers Stop India Pantaloon Peter England Wills Lifestyle Reliance Trends Allen Solly Linen Club

Brand Responses

Shoppers Stop India published the most with 220 posts, among the brands looked into in this report.

3% 5%

18%

9%

6%

10% 6%

8%

0%

10%

8%

5%

12%

Indian Terrain

Linen Club

Shoppers Stop India

Wills Lifestyle

PROVOGUE

Pantaloon

Reliance Trends

ITC John Players


Louis Philippe


Peter England

Allen Solly

Share Of Voice – Volume of Posts

Reliance Trends received the largest volume of Likes (1,048,884), among the retail apparel brands studied.

1% 0%

8% 1% 0%

7%

63%

0%

0%

0%

4%

15%

1%

Indian Terrain

Linen Club

Shoppers Stop India

Wills Lifestyle

PROVOGUE

Pantaloons

Reliance Trends

ITC John Players


Louis Philippe


Peter England

Allen Solly

Share Of Voice – Likes

Reliance Trends received the largest volume of Comments (4,924), among the brands analyzed.

2%

0%

10%

1% 2%

18%

50%

0% 0%

1% 3%

12%

1%

Indian Terrain

Linen Club

Shoppers Stop India

Wills Lifestyle

PROVOGUE

Pantaloon

Reliance Trends

ITC John Players


Louis Philippe


Peter England

Allen Solly

Share Of Voice – Comments

Reliance Trends received the largest volume of Shares (3,890), among the retail apparel brands studied.

11%

3%

7%

1%

1%

11%

43%

2%

0% 3%

5%

10%

3%

Indian Terrain

Linen Club

Shoppers Stop India

Wills Lifestyle

PROVOGUE

Pantaloon

Reliance Trends

ITC John Players


Louis Philippe


Peter England

Allen Solly

Share Of Voice – Shares

During this time period, #ShoppingWithMom was the most engaging run by Reliance Trends. Louis Philippe published the most

(16) in its #SummerTrends campaign.

0 2 4 6 8 10 12 14 16 18

0 100 200 300 400 500 600 700 800 900 1000

#WorldInnovationWeek(Van Heusen India(IN))

#SummerTrends(Louis Philippe)

EVERYTHING BLUE(Indian Terrain)

#WinTheWillsLook(Wills Lifestyle)

#ShoppingWithMom(Reliance Trends)

#HappyMothersDay(Shoppers Stop India)

Diwali(Pantaloons)

#SpringSummer16(Peter England)

#MondayMic(Allen Solly)

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

Indian Terrain Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

300,249 1,868 .63% India Mostly Young, Male and

Single

Indian Terrain

Engagement Score Total Comments

253 179

Total Posts Total Shares

43 958

Total Likes

19,689

BRAND POSTS

Brand Overview

297K

298K

298K

299K

299K

300K

300K

301K

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

300,249

New Fans

1,868

Engagement

0

250

500

750

1,000

1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

Indian Terrain had an average engagement score of 253 and a highest of 896.

Community Analysis

Indian Terrain fans are mostly Young, Male and Single Indian Terrain fans are largely from India followed by United Arab

Emirates.

Fan Demographics Distribution of Fans

98%

2%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K 300K

India

United Arab Emirates

United States

Saudi Arabia

Canada

Qatar

Australia

United Kingdom

Oman

Palestinian Territory

0

1

1

2

2

3

3

4

1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

Brand Posts

Top keywords used Frequency

Indian Terrain 14

sale 8

Randeep Hooda 8

Exclusively online 6

Explore 6

33%

0% 67%

Posititve

Negative

Neutral

Brand Posts - Engagement

Indian Terrain receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts

Most Engaging Brand Posts

11-MAR-16, FRI 6:25AM

Venky Rajgopal, Founder & CMD presents

the story of Indian Terrain. Discover the

identity of the bra ..


985 3,430 73 635 Neutral

26-MAR-16, SAT 8:30AM

Stock up on essential and easy jeans at:

http://bit.ly/22vs1lL

19-MAR-16, SAT 8:30AM

Shop this sale at: http://bit.ly/1S7RCZC


896 4,933 17 43 Neutral


842 4,137 10 25 Uncategorized

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 200 400 600 800 1000 1200

Photos

Videos

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Jan 01, 2016 - Mar 31, 2016 Entire Campaign

0 2 4 6

0 50 100 150

EVERYTHING BLUE

Spring-Summer’16

Mum The Stylist

Contest

Number of Posts

Engagement Score


0 1 2 3 4 5

0 200 400 600 800

EVERYTHING BLUE

Spring-Summer’16

Mum The Stylist

Contest

Number of Posts

Engagement Score


Analysis of

Pantaloon Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


2,090,894 10,109 .49% India Mostly Young, Male and

Attached.

Pantaloons

Engagement Score Total Fan Posts

87 88

Total Posts Brand Response Rate

123 27.27%

Total Likes Avg. Reply Time

107,802 1 day, 4 hrs, 58 mins

Total Comments General Sentiment

1,748 Neutral

Total Shares

1,024

Most Engaging Campaign

Diwali

Most Recent Campaign

Diwali

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

2,070K

2,075K

2,080K

2,085K

2,090K

2,095K

2,100K

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-

Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

2,090,894

New Fans

10,109

Engagement

0

250

500

750

1,000


Pantaloons had an average engagement score of 87 and a highest of 842.

Community Analysis

Pantaloons fans are mostly Young, Male and Attached. Pantaloons fans are largely from India followed by United States.


0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a

Relationship

Engaged

Married

0K 500K 1,000K 1,500K 2,000K 2,500K

India

United States

Pakistan


Bangladesh

Canada

United Kingdom

Australia

Nepal

0

1

1

2

2

3

3

4


Brand Posts


SS16 19

TAG 19

Pantaloons 18

friend 16

style 11

18%

82%

Brand Participation Brand Non Participation

51%

5%

44%

Posititve Negative Neutral


Pantaloons responded to 22 conversations generated by the 123

Posts they published.

Pantaloons receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts


14-JAN-16, THU 1:11AM

Give into temptation before all the best

styles disappear at the Pantaloons #sale!


842 19,631 68 98 Positive

11-JAN-16, MON 11:50PM

#SaleHack Grab your favourites from Honey

on #sale before they’re all gone! Don’t forget

to look in ..

02-JAN-16, SAT 12:30AM

What’s your pick for the wedding

reception?


775 16,161 24 68 Positive


771 15,911 98 31 Positive






















0 20 40 60 80 100 120

0 20 40 60 80 100 120

Photos

Links

Videos

Plain Text

Number of Posts

Engagement Score


0 5 10 15 20 25

0 50 100 150

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Pantaloons 30

Shopping 14

store 12

customer 12

Fashion 11

User Posts

0

1

2

3

4

5

6

7

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

Positive Neutral Negative

Pantaloon responded to 24 conversations generated by the 88

Posts fans published.

Pantaloon appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

27%

73%


31%

11%

58%



Entire Campaign

0 2 4 6 8 10

0 50 100 150 200 250

Diwali

#wishwardrobe

#ColorDrama

Number of Posts

Engagement Score


An overview of the most recent campaigns that are not limited to the period examined in this report.

Analysis of

Peter England Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

1,702,099 15,305 .91% India

Peter England


344 78


63 28.21%


240,376 3 days, 8 hrs, 41 mins


1,222 Neutral

Total Shares

928


Buy 2 get 2 Free. CODE:

FB090815P


#SpringSummer16


Brand Overview

CONTENT & CAMPAIGNS

1,675K

1,680K

1,685K

1,690K

1,695K

1,700K

1,705K

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-

Feb

19-

Feb

26-

Feb

4-Mar 11-

Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

1,702,099

New Fans

15,305

Engagement

0

250

500

750

1,000


Peter England had an average engagement score of 344 and a highest of 855.

Community Analysis

Peter England fans are largely from India followed by United Arab Emirates.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K

India


United States

Saudi Arabia

Canada

Pakistan

Bangladesh

Australia

Qatar

0

1

1

2

2

3


Brand Posts


Shop 10

http://bit.ly/1kqGNGv 9

http://bit.ly/1KrNyUg 9

Peter England 8

look 7

68%

32%


77%

4%

19%



Peter England responded to 43 conversations generated by the

63 Posts they published.

Peter England receives more positive than negative vibes from




04-MAR-16, FRI 8:48AM

Do not follow where the path may lead. Go

instead where there is no path and leave a

trail. #BeEvery ..


869 19,035 64 20 Neutral

23-MAR-16, WED 6:30AM

Keep calm and suit up, just like Umair R

Khan! ;)

Send us your picture in PE apparel & stand a

chan ..

03-FEB-16, WED 1:34AM

Black shirts are always an off- duty favorite

and we have Beerpal Singh pulling it off so

effortless ..


855 17,931 121 8 Neutral


742 12,848 33 1 Positive






















0 20 40 60 80

0 100 200 300 400 500

Photos

Plain Text

Links

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Peter England 14

App 6

PEFanModelOfTheWe

ek

6

money 6

investment 5

User Posts

0

1

2

3

4

5

6

7

8



Peter England responded to 22 conversations generated by the

78 Posts fans published.

Peter England appears to participate more when Fan

conversations have greater positive vibes than negative.



28%

72%


24%

7%

69%




0 5 10 15

0 100 200 300 400

#SpringSummer16

#PEEthnicWear

#PEWinterWear

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400

#SpringSummer16

#PEEthnicWear

#PEWinterWear

Number of Posts

Engagement Score


Analysis of

Reliance Trends Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


867,382 58,356 7.21% India Not Available

Reliance Trends


944 164


70 14.02%


1,048,884 1 day, 54 mins


4,924 Neutral

Total Shares

3,890

Most Engaging Content Type

Brand News

Least Engaging Content Type

Others

Most Prolific Content Type

Store-specific Updates


Festive Diva Hunt


#ShoppingWithMom


Brand Overview

CONTENT & CAMPAIGNS

770K

780K

790K

800K

810K

820K

830K

840K

850K

860K

870K

880K


Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

867,382

New Fans

58,356

Engagement

0

250

500

750

1,000

1,250


Reliance Trends had an average engagement score of 944 and a highest of 1000.

Community Analysis

Reliance Trends fans are largely from India followed by United States.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

India

United States


Saudi Arabia

Australia

Canada

United Kingdom

Qatar

Pakistan

Congo

0

1

1

2

2

3

3

4


Brand Posts


Reliance Trends 26

season 16

style 14

new collection 11

RelianceTrends 9

29%

71%


91%

4% 5%



Reliance Trends responded to 20 conversations generated by the


Reliance Trends receives more positive than negative vibes from




28-MAR-16, MON 1:33AM

Reliance Trends launched new concept store

in Infiniti Mall, Malad (West), Mumbai on

25th March. We ..


1,000 63,163 233 509 Positive

27-JAN-16, WED 9:58AM

Reliance Trends presents ‘A Date with Aditi

Rao Hydari’ – powered by Filmfare! This

Valentine, we ar ..

22-JAN-16, FRI 2:21AM

Grab the last chance to get Flat 50% off on

amazing styles at Reliance Trends! Offer

ends January 26 ..


1,000 157,184 813 182 Positive


1,000 82,544 153 49 Positive

NO IMAGE





















0 10 20 30 40 50 60 70

0 200 400 600 800 1000 1200

Photos

Links

Videos

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Reliance Trends 56

Official 43

store 19

RedCarpetLook 9

आपको 7

User Posts

0

5

10

15

20

25

30



Reliance Trends responded to 23 conversations generated by the

164 Posts fans published.

Reliance Trends appears to participate more when Fan

conversations have greater positive vibes than negative.



14%

86%


24%

5%

71%


Most of Reliance Trends posts were around 'Store-specific Updates', and posts around 'Brand News' received the highest

engagement.

Content Intel

0 5 10 15 20 25 30 35 40

0 200 400 600 800 1000 1200

Brand News

Others

Event

Corporate Social …

Store-specific Updates

Photos

Deals/Offers

Occasion specific deals

Contest

Question to fans

Engagement Oriented Posts

Number of Posts

Engagement Score


In Reliance Trends Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About General Happenings

0 1 2

0 200 400 600 800 1000 1200

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score




0 2 4 6

0 500 1000

#FashionTips

Spring/Summer 2016

collection

Number of Posts

Engagement Score


0 2 4 6

0 200 400 600 800 1000

#ShoppingWithMom

#FashionTips

Spring/Summer 2016

collection

Number of Posts

Engagement Score


Analysis of

Van Heusen India Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


817,751 -3,724 -.45% India Mostly Young, Male and

Single

Van Heusen India

Engagement Score

118

Total Posts

96

Total Likes

59,032

Total Comments

249

Total Shares

423

Most Engaging Content Type

Product Updates

Least Engaging Content Type

Event

Most Prolific Content Type

Product Updates


#Imwearingme


#WorldInnovationWeek

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

808K

810K

812K

814K

816K

818K

820K

822K

824K


Mar

18-

Mar

25-

Mar

Fan Growth

Total Fans

817,751

New Fans

-3,724

Engagement

0

250

500

750

1,000


Van Heusen India had an average engagement score of 118 and a highest of 745.

Community Analysis

Van Heusen India fans are mostly Young, Male and Single Van Heusen India fans are largely from India followed by United

Arab Emirates.


77%

23%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

India


Saudi Arabia

Pakistan

Qatar

Bangladesh

Oman

Kuwait

Nepal

0

1

1

2

2

3

3

4

4

5


Brand Posts


Van Heusen 26

shirts 6

TN 4

Kerala 4

http://bit.ly/1oAjcW7 3

8%

92%


60%

5%

35%



Van Heusen India responded to 8 conversations generated by the


Van Heusen India receives more positive than negative vibes from




02-MAR-16, WED 6:46AM

In the year 2002, the purple shirt took over

boardrooms worldwide! This flamboyant shirt

is back aga ..


949 15,393 40 40 Positive

03-MAR-16, THU 12:49AM

In the year 2008, the striped shirt was

designed for the stylish professional! This

classic shirt is ..

01-MAR-16, TUE 4:50AM

The red shirt was always one to be

reckoned with. As was the year 1997, when

this masterpiece from V ..


934 14,034 52 31 Positive


924 13,342 47 27 Positive






















0 20 40 60 80 100

0 50 100 150

Photos

Videos

Number of Posts

Engagement Score


0 5 10 15 20

0 50 100 150 200 250

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Van Heusen India posts were around 'Product Updates', and posts around 'Product Updates' received the highest

engagement.

Content Intel

0 10 20 30 40 50 60

0 50 100 150 200 250

Event

Product Updates

Deals/Offers

Occasion specific deals

Contest

Engagement Oriented Posts

Number of Posts

Engagement Score




0

2

4

6

8

10

12

Spring Summer 2016 Collection


0 1 2 3 4 5

0 5 10 15

#WorldInnovationWeek

#VanHeusenPowerWee

kend

Spring Summer 2016

Collection

Number of Posts

Engagement Score


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