which ad won? pt. 4
TRANSCRIPT
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Pt. 4: Which Ad Won?
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Here’s The Deal We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI).
Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.
Challenge #1
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Fitness Brand
Brand Name Activewearwww.brandname.comNew Monthly Styles In Now! Free Shipping and Easy Returns
Brand Name Activewearwww.brandname.comFind Quality Gym Workout Clothes.Order Your 1st Outfit for $25!
-VS-
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Fitness Brand
Offers promotion Emphasis quality
Brand Name Activewearwww.brandname.comNew Monthly Styles In Now! Free Shipping and Easy Returns
Brand Name Activewearwww.brandname.comFind Quality Gym Workout Clothes.Order Your 1st Outfit for $25!
-VS-
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Fitness Brand
Offers promotion Emphasis quality
Brand Name Activewearwww.brandname.comNew Monthly Styles In Now! Free Shipping and Easy Returns
Brand Name Activewearwww.brandname.comFind Quality Gym Workout Clothes.Order Your 1st Outfit for $25!
-VS-
x Not specific to activewear
x Missing CTA
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Fitness Brand
Offers promotion Emphasis quality
Brand Name Activewearwww.brandname.comNew Monthly Styles In Now! Free Shipping and Easy Returns
Brand Name Activewearwww.brandname.comFind Quality Gym Workout Clothes.Order Your 1st Outfit for $25!
-VS-
x Not specific to activewear
x Missing CTA +
2.1XCTR
Challenge #2
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Book Store
The Big Calendar Salewww.brandname.comCompare and Save.Lowest Price Possible on Calendars!
Calendars on Salewww.brandname.comKeep Track of Important Events With A Decorative Calendar. Shop Now!
-VS-
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Book Store
x Vague and not specific x Little incentive to
purchase
The Big Calendar Salewww.brandname.comCompare and Save.Lowest Price Possible on Calendars!
Calendars on Salewww.brandname.comKeep Track of Important Events With A Decorative Calendar. Shop Now!
-VS-
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Book Store
x Vague and not specific x Little incentive to
purchase
The Big Calendar Salewww.brandname.comCompare and Save.Lowest Price Possible on Calendars!
Calendars on Salewww.brandname.comKeep Track of Important Events With A Decorative Calendar. Shop Now!
-VS-
Emotional Stronger CTA
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Book Store
x Vague and not specific x Little incentive to
purchase
The Big Calendar Salewww.brandname.comCompare and Save.Lowest Price Possible on Calendars!
Calendars on Salewww.brandname.comKeep Track of Important Events With A Decorative Calendar. Shop Now!
-VS-
Emotional Stronger CTA
+ 2XCTR
Challenge #3
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Event Planning Company
Home Event Planner Course www.brandname.comDon’t Make It a Hobby. Make It A Career. Become An Event Planner Now!
Become An Event Plannerwww.brandname.com Learn All The Skills You Need To Become An Event Planner Today!
-VS-
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Event Planning Company
Persuasive Descriptive language
Home Event Planner Course www.brandname.comDon’t Make It a Hobby. Make It A Career. Become An Event Planner Now!
Become An Event Plannerwww.brandname.com Learn All The Skills You Need To Become An Event Planner Today!
-VS-
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Event Planning Company
x Doesn’t clearly state service
x Weak CTA
Home Event Planner Course www.brandname.comDon’t Make It a Hobby. Make It A Career. Become An Event Planner Now!
Become An Event Plannerwww.brandname.com Learn All The Skills You Need To Become An Event Planner Today!
-VS-
Persuasive Descriptive language
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Event Planning Company
Home Event Planner Course www.brandname.comDon’t Make It a Hobby. Make It A Career. Become An Event Planner Now!
Become An Event Plannerwww.brandname.com Learn All The Skills You Need To Become An Event Planner Today!
-VS-
x Doesn’t clearly state service
x Weak CTA
Persuasive Descriptive language
+ 4.3XCTR
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