which ad won
TRANSCRIPT
© Boost Media Inc. All Rights Reserved
Which Ad Won?
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Here’s The Deal
We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI). Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.
Challenge #1
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Toy Retailer
10-Minute Trainer www.brandname.com Burn Fat And Tone Your Abs In Just 10 Minutes. Learn More…
10-Minute Trainer www.brandname.com The Workout Program for Busy People. Just 2 Low Payments of $39.95 + S&H!
-VS-
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Toy Retailer
10-Minute Trainer www.brandname.com Burn Fat And Tone Your Abs In Just 10 Minutes. Learn More…
10-Minute Trainer www.brandname.com The Workout Program for Busy People. Just 2 Low Payments of $39.95 + S&H!
-VS-
ü Brief and clear CTA
ü Loaded with benefits
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Toy Retailer
10-Minute Trainer www.brandname.com Burn Fat And Tone Your Abs In Just 10 Minutes. Learn More…
10-Minute Trainer www.brandname.com The Workout Program for Busy People. Just 2 Low Payments of $39.95 + S&H!
-VS-
ü Brief and clear CTA
ü Loaded with benefits
x Unclear slogan
x Missing CTA
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Toy Retailer
10-Minute Trainer www.brandname.com Burn Fat And Tone Your Abs In Just 10 Minutes. Learn More…
10-Minute Trainer www.brandname.com The Workout Program for Busy People. Just 2 Low Payments of $39.95 + S&H!
-VS-
+60% CTR ü Brief and clear CTA
ü Loaded with benefits
x Unclear slogan
x Missing CTA
Challenge #2
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Career Resource Company
Perfect Interview Answers www.brandname.com Proven Formula Creates Personalized Interview Answers For You Instantly
Job Interview Questions www.opinionoutpost.ca Job Interview Questions and Answers. And How To Calm Your Nerves
-VS-
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Career Resource Company
Perfect Interview Answers www.brandname.com Proven Formula Creates Personalized Interview Answers For You Instantly
Job Interview Questions www.opinionoutpost.ca Job Interview Questions and Answers. And How To Calm Your Nerves
-VS-
x Verbose
x No benefits
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Career Resource Company
Perfect Interview Answers www.brandname.com Proven Formula Creates Personalized Interview Answers For You Instantly
Job Interview Questions www.opinionoutpost.ca Job Interview Questions and Answers. And How To Calm Your Nerves
-VS-
x Verbose
x No benefits
ü Emotional appeal
ü Strong keywords
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Career Resource Company
Perfect Interview Answers www.brandname.com Proven Formula Creates Personalized Interview Answers For You Instantly
Job Interview Questions www.opinionoutpost.ca Job Interview Questions and Answers. And How To Calm Your Nerves
-VS-
x Verbose
x No benefits
ü Emotional appeal
ü Strong keywords
+164% CTR
Challenge #3
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Toy Retailer
Fun, Free Preschool Games www.brandname.com/FreeKidsGames Give Your Kids An Edge In Life. Fun Games That Teach. Try It Free Here.
Online Preschool Games www.brandname.com 3-D Virtual World For Kids 3-6 Yrs. Trusted By 20 Million Parents. Free
-VS-
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Toy Retailer
Fun, Free Preschool Games www.brandname.com/FreeKidsGames Give Your Kids An Edge In Life. Fun Games That Teach. Try It Free Here.
ü Brief and clear CTA
ü Loaded with benefits
-VS-
Online Preschool Games www.brandname.com 3-D Virtual World For Kids 3-6 Yrs. Trusted By 20 Million Parents. Free
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Toy Retailer
Fun, Free Preschool Games www.brandname.com/FreeKidsGames Give Your Kids An Edge In Life. Fun Games That Teach. Try It Free Here.
x Verbose
x No benefits
ü Brief and clear CTA
ü Loaded with benefits
-VS-
Online Preschool Games www.brandname.com 3-D Virtual World For Kids 3-6 Yrs. Trusted By 20 Million Parents. Free
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Toy Retailer
Fun, Free Preschool Games www.brandname.com/FreeKidsGames Give Your Kids An Edge In Life. Fun Games That Teach. Try It Free Here.
x Verbose
x No benefits
ü Brief and clear CTA
ü Loaded with benefits
-VS-
Online Preschool Games www.brandname.com 3-D Virtual World For Kids 3-6 Yrs. Trusted By 20 Million Parents. Free
+63% CTR
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