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  • 8/11/2019 Where Media Kit 2015

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    where magazine

    whtvl.c

    Wh. H d w.

    Where magazine is

    a portable, monthly

    guidebook-style

    magazine that readers

    take with them when

    they explore the city.

    With upbeat covers,

    extensive maps and

    information-rich

    content about where

    to go and what to see

    detailed on every cover.

    Where magazine is

    the must-have visitor

    guide for both travelersand hotel concierges.

    Edited and published

    locally for each market,

    Where magazines useful

    articles, timely sidebars

    and comprehensive

    listings provide the most

    complete guide to the

    citys top restaurants,

    shops, shows, attractions,

    exhibits and tours.

    Available at leading

    hotels and visitor venues

    around the world,

    Where reaches an

    audience of more than

    80 million every year.

    Wh.The Complete Guide To Go.2015 neW york WHere

    magazine

    Th vt c: Th h. Th d.

    Th l. Th d. ad th d t v d v

    . Wh ch th v d.

    i th htl . o th tt. i th ct.

    Lt hw wh.

    COVER HERE

    i ev i

    WHere noW Top local breweries.

    Hip neighborhood roundups. Interviews

    with rising star chefs. This colorful

    front-of-book section gives you the latestand greatest info on whats hot and

    happening around the city.

    HoT DaTes From Broadway shows to

    buzzing local festivals, our expert editors

    deliver the scoop on the months most

    exciting events.

    THe WHere guiDePacked with informative

    listings and specially selected spotlights

    of restaurants, boutiques, museums and

    tours, the Guide is the heart of Where

    magazineand a must-read for visitorslooking for ideas on where to eat, drink,

    shop and play.

    mapsAccurate, up-to-date and

    visually appealing, our maps provide

    the most direct, user-friendly route to

    top sights, shops, restaurants and

    entertainment options all over the city.

    my neW yorkThe city as seen through

    the eyes of a local personality and a look

    at that persons perfect day.

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    2015 neW york WHeremagazine

    where magazine

    whtvl.c

    Demographic Prole

    rd Dhc

    gdMale 40.7%Female 59.3%

    av a 49.3mtl stt

    Married 56.2%Unmarried* 43.8%*single, partnered, separated, widowed, divorced

    afflc mmr idAverage Household Income $134,400 200Average Household Net Worth $855,000 N/A

    edct d elt mmr idGraduated College+ 72.4% 286

    Post-Graduate Study/Degree 31.5% 389Professional/Managerial Employment 65.5% 183

    rd et

    77.6% of readers pick up their issue of Wh m

    in the hotel.

    80.8% are repeat readers of Where Magazine.

    Readers spend an average of 44.9 minutes, in total,reading Where Magazine.

    Visitors refer to the magazine 4.4 times during their trip.

    Readers share the information with others: each issue

    has 5.6 readers per copy.

    Where Magazine is the primary source of visitor information

    for 71.4% of readers.

    Source: 2008 Where Magazine Reader Profile Study, MMR, Monroe Mendelson Research

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    where magazine

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    2015 neW york WHeremagazineReaching more than 9.4 million readers annually and distributed in more than 50,000 hotel rooms.

    Average monthly circulation of 141,000.

    Distribution

    pdl dtbtd tth lct:

    Htl/Clb

    414 Hotel50 NYC*6 Columbus A Sixty Hotel70 Park Ave. HotelAlexander Hotel*Algonquin, The*Ameritania Hotel*Amsterdam Court HotelAndaz 5th Ave.Andaz Wall StreetArcher New York HotelAvalon, The*

    Baccarat Hotel and ResidencesBedford Hotel

    Belvedere HotelBenjamin, TheBentley, TheBest Western Bowery

    Best Western President HotelBest Western Seaport InnBest Western W. 38th St.Blakely New York Hotel*Bowery HotelBroadway HotelBroadway Plaza Hotel, TheBroome NYC, TheBryant Park Hotel, TheCandlewood SuiteCarlton Hotel*Carlyle, The

    Carvi HotelCasablanca Hotel*

    Cassa HotelChambers HotelChatwal, TheChelsea Savoy Hotel*

    CitizenMCity Club Hotel Clarion Hotel

    Park Ave.Club Quarters DowntownClub Quarters Grand CentralClub Quarters MidtownClub Quarters World Trade CenterColonial HouseColony Club*Comfort Inn W. 25th St.Comfort Inn W. 35th St.Comfort Inn W. 36th St.

    Comfort Inn W. 46th St.Comfort Inn W. 71st St.

    Comfort Inn W. 39th St.*Concorde HotelConrad HotelCornell Club, The*Cosmopolitan Club, TheCosmopolitan Hotel TribecaCourt, TheCourtyard by Marriott Manhattan/

    Fifth Ave.Courtyard by Marriott Manhattan/

    Midtown East*

    Courtyard by Marriott Manhattan/Soho*

    Courtyard by Marriott Manhattan/Upper East Side

    Courtyard by Marriott Times SquareWest*

    Courtyard by Marriott/Times SquareSouth*

    Crosby Street HotelCrowne Plaza Times Square

    ManhattanDa Vinci Hotel

    Days InnDistrikt, The*DoubleTree ChelseaDoubleTree Financial DistrictDoubleTree Guest SuitesDoubleTree Metropolitan Hotel

    New York*Dream DowntownDream*Duane Street HotelDumont NYCDylan Hotel*

    East Houston HotelEast Village Hotel

    *Indicates magazine is in-room at these hotels

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    where magazine

    Element Times SquareEurostar Wall St.Eventi Hotel*Excelsior Hotel

    Fairfield Inn by MarriottTimes Square

    Fitzpatrick Grand Central HotelFitzpatrick Manhattan HotelFlat Iron HotelFour Points by Sheraton

    Manhattan Chelsea*Four Points by Sheraton

    Manhattan Times SquareFour Points by Sheraton SoHoFour Seasons Hotel New YorkFranklin Hotel, The

    Gansevoort Meatpacking NYC*Gansevoort Park Avenue NYCGardens NYCGem Chelsea, TheGem Hotel Midtown West, TheGershwin, TheGild HallGotham HotelGracie InnGramercy Park HotelGrand Hyatt New YorkGreenwich Hotel, The

    Hampton Inn - Pearl St.Hampton Inn Manhattan SoHo*Hampton Inn Manhattan

    Times Square NorthHampton Inn W. 24th St.Hampton Inn W. 31st St.Hampton Inn W. 35th St.*Hampton Inn/Manhattan

    Downtown Financial DistrictHarvard Club, The*Hilton Garden Inn W. 28thHilton Garden Inn Times Square

    Hilton Manhattan East*

    Hilton New York Fashion DistrictHilton Times Square*Holiday Inn Express W. 29th St.Holiday Inn Express W. 45th St.

    Holiday Inn Express Times SquareW. 39th St.

    Holiday Inn Express Water StreetHoliday Inn LESHoliday Inn MidtownHoliday Inn Midtown W. 31st St.Holiday Inn SoHoHomewood Suites by HiltonHostelling InternationalHotel 31Hotel 373 Fifth Ave.*Hotel 99*

    Hotel at Times Square, TheHotel AzureHotel Beacon*Hotel Belleclaire*Hotel CarterHotel ChandlerHotel DeauvilleHotel EdisonHotel Elyse*Hotel Five44Hotel Giraffe*Hotel Grand Union*

    Hotel Hugo*Hotel Indigo*Hotel MelaHotel MetroHotel on RivingtonHotel PennsylvaniaHtel Plaza Athne New YorkHotel VeriteHotel Vetiver*Hotel WalesHotel Wolcott, TheHoward Johnson Express

    Hudson Hotel

    Hyatt 48 LexHyatt Union SquareIncentra Village HouseInk 48*

    Inn at Irving Place*Inn on 23rd St.*InterContinental New York Barclay,

    The* (closed for renovations)InterContinental New York Times

    Square, TheIroquois New York, TheJade Hotel, TheJames New York, TheJane Hotel, TheJewel Hotel, TheJW Marriott Essex House NY

    Kimberly, The*Kitano New York, The*La Maison dArtLa Quinta ManhattanLangham Place, Fifth AvenueLarchmont HotelLe Parker Meridien New YorkLex NYC, TheLexington, TheLibrary Hotel*Loews RegencyLombardy Hotel*

    London NYC, TheLotos Club*Lowell, TheLucerne, TheMandarin Oriental New YorkManhattan at Times Square Hotel,

    TheManhattan BroadwayManhattan Centre HotelManhattan Club, TheManhattan NYCManhattan West Hotel

    Mansfield Hotel

    Marcel, TheMaritime Hotel, TheMark, TheMarmara-Manhattan, TheMarrakech Hotel, The*Marriott Fairfield Inn and Suites

    W. 33rd St.Martha WashingtonMave Hotel

    Mayfair New York*Mercer, TheMichelangelo, The*Milburn HotelMilford Plaza HotelMillennium Hilton, The*Millennium Broadway New York*Mondrian SohoMorgansMurray Hill Suites*Muse Hotel, TheNew York Hilton Midtown

    New York Manhattan Hotel

    *Indicates magazine is in-room at these hotels

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    where magazine

    New York Marriott Downtown*New York Marriott Eastside*New York Marriott Marquis

    Times Square*New York Palace, The*New York Presbyterian

    Guest Facility*New York Yacht ClubNewton*

    NH Jolly Madison Towers(closing for renovations)

    Night HotelNight Hotel Times SquareNolitan HotelNomad HotelNovotel New YorkNYLO New York CityOne UN Plaza HotelOpera House Hotel*Out NYC, TheParamount Hotel

    Park 79

    Park Central New YorkPark Hyatt New YorkPark Lane HotelPark South Hotel*

    Pearl HotelPeninsula New York, ThePenn Club of New York*Phillips Club, The*Pierre, A Taj Hotel, New York, The*Plaza, ThePOD 39 HotelPOD HotelPrinceton Club of New York, TheQuin, TheRadisson Martinique on BroadwayRenaissance New York Hotel 57

    Renaissance New York HotelTimes SquareResidence Inn Marriott 48th & LexResidence Inn Marriott Times

    Square, TheRitz-Carlton New York, Battery

    Park, TheRitz-Carlton New York, Central

    Park, TheRitz-Carlton, Westchester, TheRiver Club*Riverside Tower Hotel

    Roger Smith Hotel*Roger, The*Room Mate GraceRoosevelt Hotel, TheRoyaltonSalisbury Hotel*San Carlos Hotel*Sanctuary, TheSetai ClubSeton HotelShelburne NYCSheraton New York Hotel

    and Towers

    Sheraton Tribeca*Sherry-Netherland Hotel, TheShoreham Hotel*SIXTY SoHo

    SIXTY LESSkyline HotelSmyth TriBeCaSofitel New YorkSoHo Grand Hotel, TheSoHo House New York, TheSolita SoHo HotelSt. James HotelSt. Regis New York, TheStandard East VillageStandard New YorkStanford Hotel

    Staybridge SuitesStrand Hotel, The*Surrey, The*Sutton Court HotelTime, TheTravel InnTribeca Blu*Tribeca Grand HotelTrump International Hotel &

    TowerNew YorkTrump SoHoNew YorkTuscany, The

    Union ClubUniversity ClubViceroy New YorkW New YorkW New YorkDowntownW New YorkTimes SquareW New YorkUnion SquareWaldorf Astoria New York*Waldorf Towers, The*Wall Street Inn, TheWarwick New York, TheWashington Jefferson Hotel

    Washington Square

    Wellington HotelWest 57th Street by Hilton ClubWestHouse HotelWestin Governor Morris, The

    Westin New York at Grand Central,The*

    Westin New York at Times Square*Wingate by WyndhamWyndham Garden W. 24thWyndham Garden W. 58thWyndham Garden Inn Chelsea*Wyndham Midtown 45Wyndham New YorkerYale Club of New York City, TheYotel NY at Times Square

    Bl/Q/L ildstt ild

    Aloft Brooklyn*Box House Hotel, TheBest Western Arena HotelBest Western Brooklyn BayBest Western Gregory HotelComfort Inn (LIC)Condor HotelCourtyard by Marriott LaGuardiaCrowne Plaza Laguardia AirportFairfield Inn (LIC)

    Fairlfield Inn and Suites BrooklynFairfield Inn Marriott (Jamaica)Fairfield Inn & Suites (LIC)Four Points by Sheraton (LIC)Garden City HotelGarden Inn & Suites (Jamaica)Hampton Inn LaGuardiaHilton Garden Inn QueensHilton New York JFKHoliday Inn Express BrooklynHoliday Inn Manhattan ViewHotel Allegria (Long Beach)

    Hotel Indigo Brooklyn

    *Indicates magazine is in-room at these hotels

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    where magazine

    Hotel Le Bleu*Marco LaGuardia HotelNew York Marriott at the Brooklyn

    Bridge Hotel*

    NY Moore HostelNU HotelParc Hotel, The*Pointe Plaza HotelQ4 HotelRamada Staten IslandSheraton Brooklyn*Super 8 BrooklynWingate Inn & Suites at

    LaGuardia*Z Hotel (LIC)

    nw J HtlClinton Inn Hotel*Crowne Plaza MeadowlandsDoubletree by Hilton Jersey CityHampton Inn CarlstadtHilton Hasbrouck HeightsHilton at NewarkHilton Short HillsHolland Motor Lodge Jersey CityHoliday Inn Express ParamusHoliday Inn Harmon MeadowHyatt Regency Jersey City

    LaQuinta Inn & Suites,MeadowlandsMadison Hotel Morristown, TheNewark Airport MarriottOakwood Corporate Housing

    Jersey CityRenaissance MeadowlandsSheraton Edison Hotel Raritan

    Center NJ*Sheraton at Newark AirportSheraton MeadowlandsSpringhill Suites by Marriott

    Travelers Aid Concierge DeskNewark International Airport

    W HobokenWestin Jersey CityWestminster Hotel

    Cctct HtlCompass Furnished ApartmentsHarbor House InnHoliday Inn Select StamfordStamford Marriott Hotel

    Ct HAKA: Central ParkAKA: Sutton PlaceAKA: Times SquareAKA: United NationsBridgestreet Corporate Housing

    Churchill Corporate HousingHospitality Company

    Maison, InternationalNYC-JC (Jersey City)Oakwood Corporate HousingRadio City ApartmentsSky City Apartment RentalsThe Nash Oakwood Extended

    Stay

    Cvt/ Td shw/scl evt

    Affordable Art FairArchitectural Digest Home

    Design ShowBig Apple Greeter FundraisersCity Harvest FundraisersExcel Limousine ServicesGLBT Expo at Jacob K. Javits

    Convention CenterGrand GourmetHotel/Motel & Restaurant

    Show at Jacob K. JavitsConvention Center

    New York Times Travel Show atJacob K. Javits ConventionCenter, The

    Solstice in Times SquareTaste of Times SquareWinters Eve

    Ct i nw y Ct111 Eight Avenue5 Penn PlazaArchstoneCapital OneLuxury Attach CorporatePfizer PharmaceuticalsTOWN ResidentialTOWN Residential 5th AveTOWN Residential Astor PlaceTOWN Residential FIDITOWN Residential Flatiron

    TOWN Residential SohoUK Trade and InvestmentUnited Nations

    Secratariat Building

    rdtl43-45 E. 30th St.90 Washington170 East End180 Maiden Lane260 W. 54th St.200 Central Park South

    325 Fifth Ave.681 Fifth Ave.Abigail Michaels ConciergeAnthem, TheBristol PlazaCenturion CondominiumDJK ResidentialHeritage at Trump PlaceLiberty View @ 99 Battery PlaceManhattan House ResidentialMarc, TheMurray Hill Mews

    NYbG AttacheOcean

    Omni Condiminium CompanyOne Beacon CourtOval ConciergeRitz Plaza, TheRitz Tower, TheRivertowerSheffield 57SovereignStonehenge VillageSuites at Silver TowersTower 53Tribeca TowersTrump Parc at 106 Central Park

    SouthTrump Parc East at 100 Central

    Park SouthTrump Park Avenue at 502 Park

    Ave.Trump Place at 200 Riverside Blvd.Trump Place at 220 Riverside Blvd.Trump World Tower

    *Indicates magazine is in-room at these hotels

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    where magazine

    oth Lct34th Street Partnership

    Penn Station9/11 Tribute Visitor CenterAAA New Jersey Motor ClubAkam AssociatesAllied Tours/T-ProAlston & Bird LLPAltour American Express

    American ManagementAssociation

    AMEX Centurion LoungeMexicoCity Airport

    Amtrak First Class Acela LoungePenn Station

    Amtrak Passenger Cars on Trainsfrom Chicago to New YorkMontreal to New YorK

    Barneys New YorkBeyond Group TravelBig Apple GreeterBloomingdales Visitor CenterBloomingdales SoHo Guest

    Relations CenterBrooks BrothersCapricornCFM Gallery

    Chamber of CommerceChurrascaria Plataforma BrazilianSteakhouse

    CliqcarConsulate of El SalvadorDavis Day TripsDiscover NY with Kitt GarrettDrama Book ShopEmpire CLSExclusive ResortsExcel Limousine ServiceFederal Hall

    Gem LimoGrand Central PartnershipGreat Jones Spa

    Gray Line New YorkSightseeing Visitors Center

    Hospital for Special SurgeryIntrepid New Yorker

    Jacob K. Javits Convention CenterKATIEShowKLS Worldwide Chauffuered

    ServicesLady of Our RosaryLincoln Square BIDLladr USALower East Side

    BID Visitors CenterMacys Visitor CenterManhattan Concert ProductionsMemorial Sloan Kettering

    International CenterMendel Goldberg FabricsNew York Airport Shuttle

    (City Experts Desk)New York Athletic ClubNew York Institute of FinanceNew York City College of

    TechnologyNew York Commission of the

    United NationsNY Presbyterian Weill Cornell

    Hospital Campus

    New World TravelNew York Water Taxi Boats

    NYC & Company Kiosks Chinatown,Financial District and Harlem

    NYC & Company Visitors CenterNYC Branch, Department of State

    RossinisSaks Fifth AvenueShops at Columbus Circle, TheShrine NYCSouth Street SeaportTeachers CollegeTimes Square Visitor CenterThomas Cook India Ltd.Wempe JewelersWorld WindowsZarin Fabrics

    *Indicates magazine is in-room at these hotels

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    where magazine

    NOVEM B ER 2 0 1 4

    THE COMPLETE GUIDE TO GO

    DINING FOR A CAUSE, OUR EDITORS FAVORITE GIFTS,

    NY COMEDY FESTIVAL + MORE

    SPECIAL DINING ISSUE

    BEST RESTAURANTS FROM

    BIG SCREENTHE

    _ _ r.in // : :

    in eVery issueeDiTors iTinerary

    Tips on how to spend your day, with a plan that takes youfrom morning to nightHoT DaTesOur picks for the months hottest happeningsWHere noWWhats new, whats cool, whats nowTHe guiDeListings of the citys best in shopping, dining, museums,entertainment, attractions and moremy neW yorkThe city as seen through the eyes of a local personality anda look at that persons perfect daymapsComprehensive maps for navigating the city

    Januaryscl "evth nw" nyC

    FeBruaryscl D iPLUS: Romantic Gifts

    marCHscl mc i

    apriLat d atqPLUS: Wellness/Restore for Spring

    mayscl D i

    Junescl ettt i

    JuLyul shPLUS: Family Fun

    augusTnw y a-zPLUS: Family Fun

    sepTemBerscl Fh i

    oCToBerat & atqPLUS: Wellness

    noVemBerscl D iPLUS: Gift Guide Preview

    DeCemBergft gdPLUS: Top Musts for the Holiday

    JuLy: ul sh augusT:nw y a-z sepTemBer:scl Fh i oCToBer:at & atq noVemBer:scl D i DeCemBer:gft gd

    January: scl "evthnw" nyC FeBruary:scl D i marCH:scl mc i apriL:at d atq may:scl D i June:scl ettt i

    Wh l vlbl T d mt.

    Editorial Calendar2015 neW york WHere

    magazineThis must-have visitor magazine (circulation 141,000 per month)incorporates shopping, dining, attractions, entertainment, museums, galleriesand more in every issue. Below is an overview of our planned feature stories. Youll nd all this content and more at whtvl.c.

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    Advertising Rates, Size, Specs and Schedules2015 neW york WHeremagazine

    where magazine

    raTes/sizes

    uniT 1 x 3x 6x 9x 12x Full Page $12,360 $11,740 $10,955 $10070 $8,530

    2/3 Page $10,465 $9,950 $9,010 $8,210 $7,225

    1/2 Page $10,080 $9,570 $8,670 $7,960 $6,960 Horizontal Only

    1/3 Page $5,980 $5,670 $5,125 $4,655 $3,995

    1/6 Page $3,475 $3,320 $2,990 $2,735 $2,265 Vertical Only

    1/12 Page $1,985 $1,880 $1,705 $1,490 $1,230

    *Bleed Safety: Keep all live matter 1/4 from the trim size on all four sides.

    **Add 1/4 on each side of center line of spine for safety margin.

    All ads must conform to the dimensions above. If they do not, the ad will bemodified to fit the appropriate space at the advertisers expense.

    speCiFiCaTions uniT non-BLeeD BLeeD LiVe area*

    2 Pg. Spread** 13" x 9" 14" x 9 1/2" 12" x 8 1/2"

    Full Page 6.5x 9 7 x 9 1/2 6 x 8 1/2

    2/3 Vertical 3 7/8 x 8 3/16

    1/2 Horizontal 6 x 4

    1/3 Square 3 7/8 x 4

    1/3 Vertical 1 7/8 x 8 3/16

    1/6 Vertical 1 7/8 x 4

    1/12 1 7/8 x 2

    1/8 = .125

    1/4 = .25

    3/8 = .375

    3/16 = .1875

    5/8 = .625

    7/8 = .875

    useFuL measuremenTs:2/3 Vt

    3 7/8" x 8 3/16"

    1/3 Vt

    1 7/8"

    x

    8 3/16"

    Fll p

    6.5 x 9- Non-Bleed

    7 x 9 1/2 - Bleed

    6 x 8 1/2 - Live Area

    2 p sd

    13 x 9 - Non-Bleed

    14 x 9 1/2 - Bleed

    12 x 8 1/2 - Trim

    1/2 H

    6" x 4"

    1/6 Vt1 7/8"

    x

    4"

    1/3 sq

    3 7/8 x 4

    1/12 sq

    1 7/8 x 2

    issue aD CLose maTeriaLs Due

    JULY MAY 22 MAY 29AUGUST JUNE 23 JUNE 26SEPTEMBER JULY 23 JULY 30

    OCTOBER AUG. 21 AUG. 28NOVEMBER SEPT. 23 SEPT. 29

    DECEMBER OCT. 23 OCT. 30

    issue aD CLose maTeriaLs Due

    JANUARY NOV. 20 NOV. 26FEBRUARY DEC. 19 DEC. 29MARCH JAN. 23 JAN. 29

    APRIL FEB. 20 FEB. 27MAY MARCH 20 MARCH 27

    JUNE APRIL 22 APRIL 28

    aDVerTising DeaDLine

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    2015 neW york WHeremagazine

    where magazine

    whtvl.c

    Technical Information

    meCHaniCaL reQuiremenTs

    Whereis produced in accordance with accepted standards for web offset printing

    (SWOP), using four-color process inks (CMYK). Please refer to these standards for more

    information. You may obtain these at http://www.idealliance.org/specifications/swop/.

    No film will be accepted.

    Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as version

    1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts subsetted

    at 100%. These files must be created using one or more of the following software

    programs only: Adobe InDesign, PhotoShop or Illustrator, and QuarkXpress. PDFs may

    be generated directly from the application or distilled from PostScript files using Acrobat

    Distiller. Please do not use Microsoft Publisher or Office applications as these cannotcreate acceptable PDFs.

    Build your ad so that it conforms to these specifications AT FINAL SIZE:

    Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats.

    One-bit images (such as black and white logos) should be minimum 600 pixels per inch.

    Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color.

    Check that the maximum total ink coverage (TAC) does not exceed 300%.

    Minimize the number of steps used to create a gradation or blend.

    Provide 1/4" bleeds (image beyond trim) in bleed ads.

    Keep all live matter 1/4 from the trim on all four sides.

    All ads must conform to the spec sheet dimensions. If they do not, the ad will be

    modified to fit the appropriate space at the advertisers expense.

    Files must be in .zip format if compression software is used.

    Ad Proofs: We follow industry standards on press. If running a color ad, you may supply

    a color proof, which we will check for content. Please note that consumer inkjets cannot

    be relied upon to predict press color as the inks used are not true press colors (i.e. they

    cannot always be achieved in process printing).

    generaL inFormaTion

    MVP is not responsible for nor does it guarantee the accuracy or reproduction quality of

    materials that do not meet these specifications. Changes to supplied material will be made by

    the publisher only on written instructions from agency or client, and such changes must

    be received at least 30 days prior to cover date. MVP can accept native files in a limited

    number of formats. Changes can only be made if the native files, fonts, and graphics are

    supplied. MVP endeavors to comply with all advertisers changes. However, MVP assumes no

    responsibility for errors and omissions resulting from such changes.

    sHipping inFormaTion

    aLL maTeriaLs musT Be reCeiVeD on or BeFore issue CLosing DaTe.

    CanCeLLaTions

    Cancellations not received in writing prior to the space reservation date will not be accepted.

    Advertisers not completing contract schedule are subject to short rate.

    sHipping inFormaTion

    Ads can be submitted on CD, DVD or via

    electronic transmission. Please contact your

    sales rep regarding digital transfer of ad

    materials. Many of our publications can accept

    materials by a proprietary web-based system

    called AdDrop. Please ask your publication's

    Advertising Services Coordinator for unique

    private ftp credentials if AdDrop is unavailable.

    We do not have a "common use" ftp site for

    security reasons.

    maiL To:

    Production Department

    WhereIN New York

    79 Madison Avenue, 8th Floor

    New York, NY 10016

    or emaiL aDs To:

    [email protected]

    WeB aDDress

    Be sureto include yourWeb address

    in yourad creative.

    Online editions will include

    your ad exactly as it appearsin print, but for us to legallylink the ad to your Web site,

    your Web address mustbe included in the ad.