media kit 2015 - fine magazine magazine 2015 media kit...where print media is only the beginning....
TRANSCRIPT
Capture the Audience. Distinguish a Brand.
2015
MED
IA K
IT
OUR MISSION
At FINE magazine we focus luxury into a pure state of enjoyment—where indulgence and entertainment intersect thoughtful prose and evocative content. FINE magazine refines luxury throughout San Diego, Orange County, Palm Springs and Los Angles by supporting an audience that strives for excellence in their professional and personal lives. Through innovation, creativity and an eye for style, we believe anyone can enjoy luxurious products and services with the right attitude.
Our mission is to redefine the expectations of a print publication by focusing to serve our clients with exceptional service and a quality product. We believe our advertisers deserve more from their advertising campaign—where print media is only the beginning. FINE magazine presents readers with quality content, stimulating articles, luxurious brands and distinctive style that compliments the ambitions shared by our professional, creative and affluent readers. Capture the audience and distinguish a brand with an audience that enjoys luxury as much as we do.
Introducing
FINE magazineREFINING LUXURY IN SAN DIEGO
CALENDARJANUARY: HEALTH & RECREATIONFeature: Swing into the New Year with an Improved Golf Game Luxury: New Beauty 2015 Advertorial: The Doctor’s GuidePRINT DEADLINEl: 12-10-2014
FEBRUARY: ROMANCEFeature: Valentine’s Day EVENT: Hearts, Hats, and HeelsAdvertorial: San Diego Wineries & BreweriesPRINT DEADLINEl: 1-10-2015
MARCH: THE MENS ISSUEFeature: Men & Philanthropy EVENT: 4th Annual Spring Xposure 2015 Advertorial: High Profile Attorneys PRINT DEADLINEl: 2-10-2015
APRIL: HOME & DESIGNFeature: Artful Living & Functional DesignsEVENT: San Diego’s Most Stylish ManAdvertorial: San Diego RealtorsPRINT DEADLINEl: 3-10-2015
MAY: THE WHITE ISSUEFeature: Wedding VenuesEVENT: Day of Indulgence Advertorial: San Diego Wedding Planners PRINT DEADLINEl: 4-10-2015
JUNE: DESTINATIONSFeature: Equestrian Lifestyle UnbridledLuxury: Hotel & Spa GuideAdvertorial: San Diego Top Contractors PRINT DEADLINEl: 5-10-2015
JULY: OUTDOORS Feature: Dining Out—or at Home—Alfresco StyleEVENT: HAUTE 2 TROTAdvertorial: San Diego’s Mortgage Brokers PRINT DEADLINEl: 6-10-2015
AUGUST: SAN DIEGO Feature: Reader’s Choice San Diego’s FINESTEVENT: RSF Estate EventAdvertorial: San Diego’s FINEST PRINT DEADLINEl: 7-9-2015
SEPTEMBER: THE AUTUMN ISSUE Feature: Old School & New Fall FashionEVENT: 3rd Annual Amazing LaceAdvertorial: San Diego’s Private Schools PRINT DEADLINEl: 8-8-2015
OCTOBER: ARTFeature: Architectural Expressions & Artful InteriorsEVENT: Fall Fashion and Art Show Advertorial: San Diego Artists PRINT DEADLINEl: 9-7-2015
NOVEMBER: ENTERTAINMENT Feature: Celebrating in StyleEvent: San Diego’s 10 Best DressedAdvertorial: San Diego Dentists PRINT DEADLINEl: 10-5-2015
DECEMBER: THE HOLIDAY ISSUEFeature: Philanthropy Spotlight & Holiday Spirit Luxury: Holiday Gift Guide Advertorial: Wealth Managers PRINT DEADLINEl: 11-5-2015
DEMOGRAPHICSTHE NUMBERS
MALE 37.7%
FEMALE 62.3%
GENDER
• 98% HIGH SCHOOL GRADUATE• 73% BACHELOR’S DEGREE• 34.3% GRADUATE DEGREE
MARRIED
70.1%AVERAGE ANNUAL INCOME
$203,682/YRAVERAGE NET WORTH
$1,090,830AVERAGE NUMBER OF AUTOS
3 PER HOUSEHOLDREAL ESTATE VALUE
$1,151,182AVERAGE RESIDENCES OWNED
2 PER FAMILY
25-34
35-44
45-54
54-64
AGE OF READERS
EDUCATION
PRINT & DISTRIBUTION
MONTHLY CIRULATION
25,000
BUSINESS DELIVERY938DIRECT MAIL SUBSCRIBERS16,000+NEWSSTANDS215TOTAL READERSHIP
62,500
RETAIL & NEWSSTANDSFINE newsstand distribution is geographically concen-trated in affluent communities and cities, particularly industies that fit FINE’s market
DIRECT MAIL CIRULATION 12,000
NEWSSTAND CIRULATION 5,000
CEO OF FORTUNE 500 COMPANIES1,000
RETAIL STORE CIRULATION 3,000
PRIVATE CLUBS AND RESORTS4,000
TWITTER FOLLOWERS9,585FACEBOOK FANS8,549 ACTIVE EMAIL SUBSCRIBERS34,000+ MONTHLY UNIQUE VISITORS280,000 +MONTHLY PAGE VIEWS520,000+
18,000+SOCIAL MEDIA FOLLOWERS
ONLINE & SOCIAL MEDIA
DID YOU KNOW?71.2 % of all USA internetusers are on Facebook.
FINE recognizes that social media is an important part of reaching our audience on a daily and instantaneous basis. We are proud to have competitive statistics that reflect our effort to build and maintain a healthy and active community within these various media outlets.
FINE magazine CAN UTILIZESALL OF ITS SOCIAL MEDIA AVENUESTO PROMOTE YOUR BUSINESSES.
EVENTSThere isn’t anything we like more than a good party and FINE magazine recognizes the importance of creating a three dimensional experience for our advertisers to get up close and personally with our readers in an entertaining way. Whatever the occasion, make it a FINE event.
Get Close, Stay Closer• PRODUCTIVE NETWORKING EVENTS
• EXCITING GRAND OPENINGS
• LUXURIOUS FASHION SHOWS
• FOOD TASTING
• WINE SHOWCASES
• DEBUTS AND MUCH MORE
90% OF FINE EVENTSARE FILLED TO CAPACITY
FINE events are designed not only to entertain guests and
benefit our advertisers.
CONTESTSWho doesn’t enjoy a little friendly competition? We like to think competition keeps things exciting and San Diego’s FINEST is a unique marketing opportunity to get your audience more engaged with your business. Readers have the opportunity to vote in categories specially designed for our advertisers. Capture the audience and distinguishing your brand.
Brag About It• ELEVATE YOURSELF ABOVE THE COMPETITION
• DRIVE TRAFFIC TO YOUR WEBSITE
• DISTINGUISH YOUR BRAND
• ENGAGE READERS
• BUILD VALUE
DESIGN SERVICES They say pictures speak louder than words—we don’t argue.
AD DESIGN SERVICES $275Market ResearchCopywritingImage sourcingMock-up designRevisions
AD MODIFICATION $100Modify a pre-designed adPhoto swappingText revisionsSizing adjustment 1241 Prospect Street • La Jolla, CA 92037-3615
858-454-8001 • 858-454-8003 • Fax: 858-454-6826danieljewelry.net
DID YOU KNOW?We offer co-op
ad design services.
CALENDAR DEADLINE
LIFESTYLE | LUXURY | L IV ING
www.FINEsd.com
LUXEGLOBAL’S CEO
ROBERTL. MANI
ON LOCAL ANd wORLdwIdEpRESENCE (pAGE 36)
THAILANd the burgeoning world powerhouse. (page 44)
2011 WORKOUTSshed unwanted weight in the
upcoming new year. (page 28)
north parkfall in love with this district filled culture and design. (page 70)
the futureof fashion
is heretechnology opens the way
to expand the fashionindustry. (page 18)
January 2015The Health & Recreation IssueEditorial Close .......11/10/2014AD Material Close.12/15/2014Newsstand..............1/1/2015
February 2015The Romance IssueEditorial Close .......12/10/2014AD Material Close...1/15/2015Newsstand..................2/1/2015
March 2015The Mens IssueEditorial Close .........1/10/2015AD Material Close...2/13/2015Newsstand................2/27/2015
April 2015The Home & Design IssueEditorial Close .........2/10/2015AD Material Close...3/13/2015Newsstand..................4/1/2015
May 2015The White IssueEditorial Close .........3/10/2015AD Material Close...4/10/2015Newsstand..................5/1/2015
June 2015The Destination IssueEditorial Close .........4/10/2015AD Material Close.....5/8/2015Newsstand..................6/1/2015
July 2015The Outdoor IssueEditorial Close .........5/10/2015AD Material Close.....6/5/2015Newsstand................6/26/2015
August 2015The City IssueEditorial Close .........6/10/2015AD Material Close...7/10/2015Newsstand................7/31/2015
September 2015The Fall Fashion IssueEditorial Close .........7/10/2015AD Material Close.....8/7/2015Newsstand..................9/1/2015
October 2015The Art IssueEditorial Close .........8/10/2015AD Material Close....9/11/2015Newsstand................10/1/2015
November 2015The Entertainment IssueEditorial Close .........9/10/2015AD Material Close...10/9/2015Newsstand..............10/30/2015
December 2015The Holiday IssueEditorial Close .......10/10/2015AD Material Close..11/10/2015Newsstand................12/1/2015
SPEC SHEET
INCLUDING BLEED 17.25 X 11.375FINAL TRIM 16.75 X 10.875LIVE AREA 16.25 X 10.375*
SPREADINCLUDING BLEED 8.875 X 11.375FINAL TRIM 8.375 X 10.875LIVE AREA 7.875 X 10.375
FULL PAGE
1/2 PAGEHORIZONTAL
7.875 X 5.0625 1/2 PAGEVERTICAL
3.8125 X 10.375
1/4 PAGE3.8125 X 5.0625
1/3 PAGE2.75 X
10.375
2/3 PAGE4.875 X 10.375
Web BannersBANNER SIZINGLEADER BOARD: 728 X 90SQUARE: 300 X 300POP-UNDER: 720 X 300XLARGE: 300 X 900
BANNER INFOAccepted banner extensions include Photoshop, InDesign, Illustrator, PDF, EPS or TIFF, JPG, GIF or PNG
QUESTIONS?Call or email us now
Setup files available atfinehomesandliving.com/Media
SUBMISSIONSOnly electronic camera-ready artwork is accepted for print. Please do not send in any artwork that has been scanned. All necessary photos, logos and fonts need to be packaged together if you’re sending in a Photoshop ,InDesign or Quark file format.
EXTENSIONSAccepted extensions include the following: Photoshop, InDesign, Illustrator, PDF, EPS or TIFF. Please avoid sending in .JPG formats. Files should be in CMYK format with a minimum resolutionof 300 dpi.
SOLID BLACKC-60% M-40% Y-40% K-100%
*EACH SIDE
1/3 PAGEHORIZONTAL
7.875 X 3.3
1/3 PAGESQUARE
4.875 X 5.0625
1/6 PAGE2.50 X
5.0625
FOR ADDITIONAL INFORMATION CONTACT US AT
858-759-7900 M-F 9:00 a.m. - 5:00 p.m.FINEsd.com
2015
MED
IA K
IT