where it all starts - research lxiv international council meeting opatija, croatia october 28 th -...

Where it all starts - RESEARCH

LXIV International Council MeetingOpatija, Croatia

October 28th - November 3rd 2013

The European Law Students’ Association

Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak

Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

Where it all starts ~RESEARCH

LET US GET TO KNOW EACH OTHER!

:)




Where it all starts ~RESEARCH

-Where do you come from?-Where did you hear for ELSA?-Why did you join ELSA?-How come you decided to come to ICM?-Which is your favourite ELSA event?-In which year of your studies are you?-Do you like to travel?-Which is your favourite subject at your faculty?-What are your hobbies?…




Market Research

Marketing research is the function that links the consumer, customer, and public to the marketer through information—

…information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyses the results, and communicates the findings and their implications.

~ By American Marketing Association (AMA)- Official Definition of Market research




Market Research

To say it shortly:

»Market Research (MR) is a process to get information that we don't have, to be able to act on the market in a more focused and structured way.«




15th SotN of ELSA




RESEARCH

Quantitative

Qualitative

Primary Secondary

WHY?

WHEN? WHERE?

WHAT?




RESEARCH How?

The purpose of marketing research is to improve marketing and business decision making, but before conducting it, it is crucial to:

1. DEFINE RESEARCH OJECTIVES & answer the following questions:• WHAT DO WE WANT TO KNOW?• WHAT DO WE NEED TO KNOW to improve our

work?• WHAT DO WE WANT TO REACH with this MR?

2. ACTION 3. ANALYSIS 4. COMMUNICATION (using the results)




RESEARCH TECHNIQUES

Desk researchSurveyInterviewFocus GroupObservationExperiment…




RESEARCH in ELSA?




WRITTEN ON THE FLIPCHART BY THE PARTICIPANTS DURING THE

WORKSHOP -LimeSurvey

-expectations-feedback

-VORS-evaluation forms

-members statistics-simple chat

-Annual Report-Needs

-Google Forms-NSA – Cooperation

-Facebook pool-interview

-questionnaire -FM, radio research

-Announcement-question experiment




RESEARCH in ELSA

ESF-Event Specification Form

TEF-Traineeship Evaluation Form

EF-Evaluation Form (STEP employer)

SotN- State of the Network Inquiry

EEF-Event Evaluation Form

Participants’ Evaluation Form

Synergy Magazine

Annual Report

Activity Report

IFP Annual Newsletter

Minutes

…

Website

FBEmail

Alumni

Law students Friend

s

Handbooks




How to conduct MR in your Local/National level?

-ASK, ASK, ASK and LISTEN, LISTEN, LISTEN!

-Survey after every event

-Face-to-face feedback immediately after the event

-Online Survey with simple online tools (SurveyMonkey…)

-Testimonials

-Focus Groups

-…

where it all starts - research lxiv international council meeting opatija, croatia october 28 th -...

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