branko blažević marinela krstinić nižić faculty of tourism and hospitality management, opatija,...
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CITY ORGANIZATION AS URBAN CHALLENGE FOR TOURISM DESTINATIONS
Branko BlaževićMarinela Krstinić Nižić
Faculty of Tourism and Hospitality Management, Opatija, Croatia
ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of LifeUniversity of Rijeka, Faculty of Tourism and Hospitality Management Opatija
MotivationCities
drivers of economic development as tourism destinations - vision in maximizing
the economic, environmental and socio-cultural sustainability for their residents and visitors
In planning city development many elements of the offer should be considered
PurposeTo present the attitudes of the
TOURISTS, RESIDENTS, MANAGEMENT,
On different organizational elements of Opatija and its surroundings such as:
transport accessibility, urban harmony, maintenance and design of parks
and green spaces, maintenance and cleanliness of beaches,
working hours of restaurants and service facilities etc.
Study area
OPATIJSKA RIVIJERAOpatijaIčićiIkaLovranMedveja Mošćenička DragaMatulji
KVARNER
Study areaOpatija Riviera and it smaller cities and towns
(Ičići, Lovran, Matulji, Medveja, Mošćenička Draga and Opatija).
The research conducted in the Kvarner region was based on: 4053 correctly completed questionnaires that surveyed
1989 tourists, 1807 residents and
257 tourism managers from 36 tourism destinations
ToSEE - Tourism in South East Europe 3rd International Scientific Conference
Methodologycomparison with the research conducted in 2006
and 2011a sophisticated questionnaire adapted to each
target group (tourists, residents, tourism management
grade scale: scale from 1 (the worst) to 7 (the best)
in the common part of the questionnaire, 37 elements of tourist offer were evaluated, and were later divided into 5 thematic units
second part contained specific questions characteristic only of that target group
Common part:Evaluation of 37 elements of tourist offer, later divided
into following groups:
SPACE, RESOURCES, ENVIRONMENT CONTENTS DESTINATION ORGANIZATION IDENTIFICATION, SECURITY, AWARENESS RESIDENT, EMPLOYED PERSONS
For the purposes of this work, only the research data relating to the destinations’ organisational
elements were selected and analysed.
ORGANIZATIONAL ELEMENTS OF THE OPATIJA RIVIERAElements oftourist offer
TOURISTS RESIDENTS MANAGEM. AVERAGE
TOURISTDESTINATION
2006 2011 2006
2011
2006 2011 2006 2011
Parking space 3.80 4.18 3.35 3.09 3.02 3.03 3.39 3.43
Cleanliness of beaches
5.09 5.24 4.14 4.19 3.90 3.92 4.37 4.45
Maintenance and design of parks and green spaces
5.48 5.33 5.07 5.27 4.75 5.33 5.10 5.19
Crowded beaches
4.52 4.86 3.97 3.96 3.88 3.18 4.12 4.00
FIRST GROUPAVERAGE
4.90 5.03 4.14 4.40 4.21 4.38 4.42 4.60
ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of LifeUniversity of Rijeka, Faculty of Tourism and Hospitality Management Opatija
TITLEText….
Contribution• Results represent the relevant information base necessary
for managing the city as a tourism destination on all levels• The results provide the local authorities, with practical
answers for defining the urban strategies of the city as a tourism destination
• The research results represent a
quality tool for determining the
characteristics of the destinations’
offers, and for monitoring the
tourism trends over a
longer period of time
ConclusionOpatija
• Urban development planning should be approached as an integral part of global economic and social development of the city
• Main goal is integrating tourism into the existing economic environment of the city and preventing potential conflicts
• This research represents a model for quality tourism destination management at the level
of the Opatija Riviera and it smaller cities and towns
