when we are no longer just blogger

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当当当当当当当 当当当当当当当 …… …… 社社社社社社社社· · 社社社社社 社社社社社 Blogger Blogger

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Presentation @WordCampChina2008

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Page 1: When we are no longer just blogger

当我们不再只是 当我们不再只是 …………

社会化媒体社会化媒体··对话的力量对话的力量

BloggerBlogger

Page 2: When we are no longer just blogger

我们称呼自己为我们称呼自己为 BloggerBlogger (博客)(博客)…………

Page 3: When we are no longer just blogger

但是 但是 …………

这个词已经越来越这个词已经越来越

不能 不能 代表我们。代表我们。

Page 4: When we are no longer just blogger

我们是我们是 BloggerBlogger ,因为,因为…………

Page 5: When we are no longer just blogger

但是我们还但是我们还…………

Page 6: When we are no longer just blogger

社会化媒体!社会化媒体!

Page 7: When we are no longer just blogger

被社会化媒体关联起来的人被社会化媒体关联起来的人

Page 8: When we are no longer just blogger

全球全球 SNSSNS 用户:用户: 5.85.8 亿亿2008.6, ComScore

全球全球 BloggerBlogger 人数:人数: 1.841.84 亿亿2008.4, Universal McCann

Page 9: When we are no longer just blogger

Facebook Facebook 每人停留时间每人停留时间 1h 40m1h 40m ,独立访客增长,独立访客增长 100%100%

Twitter Twitter 每人停留时间每人停留时间 7m 47s7m 47s ,独立访客增长,独立访客增长 422%422%

2008 年 8月( Nielsen Online)

你的你的 BlogBlog ??

Page 10: When we are no longer just blogger

社会化媒体是社会化媒体是…………

Page 11: When we are no longer just blogger

Online applications, platforms and media which aim to Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of facilitate interaction, collaboration and the sharing of content.content.

—— Wave 3, Universal McCann

用来促进互动、协作及分享内容的用来促进互动、协作及分享内容的在线应用在线应用、、平台平台和和媒体媒体。。

Page 12: When we are no longer just blogger

对 话对 话

Page 13: When we are no longer just blogger
Page 14: When we are no longer just blogger

社会化媒体可以帮你社会化媒体可以帮你…………

寻找寻找同好同好,发现内容;,发现内容;

更好的和读者更好的和读者互动互动,获得新的读者;,获得新的读者;

获得链接,增加获得链接,增加流量流量;;

搜索引擎搜索引擎优化优化;;

Page 15: When we are no longer just blogger

成就成就个人品牌个人品牌

Page 16: When we are no longer just blogger

如何开始?如何开始?

Page 17: When we are no longer just blogger

注册!注册!

Page 18: When we are no longer just blogger

寻找 倾听寻找 倾听

Page 19: When we are no longer just blogger

保持活跃保持活跃

Page 20: When we are no longer just blogger

http://twitter.com/webleonhttp://twitter.com/webleon

Page 21: When we are no longer just blogger
Page 22: When we are no longer just blogger

14000+ updates14000+ updates1000+ followers1000+ followers

300+ friends300+ friends…………

Conversation!Conversation!

Page 23: When we are no longer just blogger
Page 24: When we are no longer just blogger

How to ?How to ?

Page 25: When we are no longer just blogger

了解不同社区的特点了解不同社区的特点

Page 26: When we are no longer just blogger

第三方工具第三方工具

Page 27: When we are no longer just blogger

保持真实保持真实

Credit: personalbrandingblog.wordpress.com, 2008 cartoon by Peter Steiner, 1993

Page 28: When we are no longer just blogger

不要忘记不要忘记 blogging…blogging…

Page 29: When we are no longer just blogger

WebLeOnWebLeOnhttp://webleon.orghttp://webleon.org