Apple: no longer just a fruit

Apple: no longer just a fruitPresentation by Kimmie McKibben

Apple is an international technology company that produces electronics and computer software

What is Apple?

Minimalistic designSleek productsEfficient software

Apple Features

Apple is the first U.S. company to be worth more than $700 billionWhich makes the company worth more than the country of SwitzerlandOn average, every American home owns 1.6 Apple products26% of Americans at least 65-years-old own an Apple productOnly growing with this age of technologyWhy does it matter?

Apple is usually very transparent with its consumers and employeesCEO Tim Cooks letterEasy-to-read informationHas consumers best interest at mind and concerned with environmentHires great employees and provides them with great benefitsExtensive hiring processApple and Communication

Employee expectations regarding Business Conduct Clearly outlinedHyperlinks for more infoPlain EnglishColorfulConciseSample documents

Another internal document to employeesVery lengthyPlain designUses pathos to appeal to employeesOverall boringSample documents

Notice to customersConciseProvides contact informationEasy-to-follow designIncludes some color

Sample documents

Environmental report for consumersIncludes visualsGraphPictureAppealing designUseful headingsColorsSample documents

There are a few minor details that need some improvement:LengthinessStyle and formattingUse of visual aidsPlain English

Apple has a good thing going, BUT

Apple is a great company and its success shows it. It appeals to its employees and consumers and creates a rapport that other technology companies cant compete with.

I encourage you to either:Give Apple a chance if you havent alreadyContinue to explore the way Apple communicates with the people it cares about

Thank you for your time and I hope you enjoyed it!