what’s your mobile strategy?

Bentonville/Bella Vista Chamber of Commerce

Why does my Chamber need a mobile app?• Smartphones are changing the way we seek

and relay information. The mobile device is no longer just a phone used for communication; it is our gateway to the universe and should be the gateway to your brand.

• Engage with your members in a mobile environment.

• Members are busy.• There will be 788 million mobile-only Internet

users by 2015Bentonville/Bella Vista Chamber of

Commerce

What to look for in a smartphone app developer.• Time frame• Cost• Non-member dues• Get referrals• Reporting/Analytics• Push notifications Text/email• News feeds• Social media feeds• Calendar• RSVP to events• QR Scanner


Decision made

• Time frame can be 3 + months• Plan when you are not selling any publications• Name your app• Make a list of search keywords• Make a timeline• App logo


Start your marketingIntroduction letter sent to membersDear Bentonville/Bella Vista Chamber Member:

We have something new and exciting we are launching – the Bentonville/Bella Vista Chamber Mobile App, for iphone and Android phones, as well as mobile web for Blackberry. We know everyone is on the go, and mobile devices provide a quick and comprehensive route to get instant information and instant savings.

As a member in the BBV Chamber of Commerce, your business will automatically be listed in the app, which will be available to all members. The app will be a critical tool for your business to reach other members, as well as drawing in business from anyone in the Northwest Arkansas area and surrounding areas.

Users will search for members (your business!), receive special offers (from you), and find your business with geo location and mapping ‐technology. We will be promoting this free smartphone download in all of our communications, meetings, and more. MetroMedia, will be producing the app for us to be launched August 5, 2011. It is the best chamber app in the country.

The sales representative at MetroMedia is Andy Garcia. Andy is already receiving calls from members for app sponsorships, as there is a lot of excitement to promote your business in mobile. To secure one of the app sponsorships, please call or e mail Andy at 913 375 7337 or ‐ ‐ ‐[email protected].

There is only one Exclusive Title Sponsor that appears on every page of the app. We are allowing 10 presenting sponsor positions that have premium placement on page two.

With the Premium page you can incorporate your business contact information, online scheduling, video, pictures, links to your website, catalogs, and so much more. Plus, jump to the top of the directory search, and your company will appear on the geo-search “Near Me” mapping app page.

Go to www.shop.chambertogo.com to reserve your premium page (plus, the bonus of Near Me and topspots on the directory search) for only $95 for 2011-2012.

We hope you will take advantage of this opportunity to market your business to other Chamber members. We appreciate your continued support and involvement with the Bentonville/Bella Vista Chamber.

Sincerely,Tammy

Tammy ThurowVP Marketing/[email protected]


mailto:[email protected]

Banner ad in your email signature


Promote the launch of your app


Farmer’s Market Golf tournaments

Informational meeting for your members


Have a launch party and press conference


Give-a-ways


Business cards with download instructions


Interview with your local news station

Allison Woods 5NEWS Anchor/Reporter 2:20 p.m. CDT, August 12, 2011

The Bentonville Bella Vista Chamber of Commerce is the first in Northwest Arkansas to offer a free mobile app for your Smartphone.

From restaurants, businesses and hotels you can get the details on theBBVChamber2Go Smartphone app.

The app is available for iPhone, Android and mobile web for Blackberry. The particulars about special events, like First Friday, can be found right on your phone. And you can

easily discover what's around you with the "Near Me" feature. “They put in that category and if you're a chamber member you will be listed with pinpoints on the

map, so if you're looking for a restaurant click on the pinpoint and you'll get the address and phone number," says Tammy Thurow, Chamber VP of Marketing.

You can even save a buck or two on the app using business member's coupons. The chamber says the new app will make navigating the city easier for residents and visitors. “I think that everybody now kind of lives with their smart phones, and that's the way the World is

going. So, for us an email blast is great but an app that somebody can tap on their phone pull up the information and go from there is just terrific," says Ed Clifford, Chamber President.

The chamber expects to add more features to the app in the future


Advertise on digital billboards


Radio advertising 30 second spot

• The Bentonville/Bella Vista Chamber of Commerce now supports you on the go! The BBVChamber2Go makes your membership even more rewarding, putting its invaluable resources right in the palm of your hand. With your BBVChamer2Go mobile application you get:

• Full member company directory • Instant member and chamber newsfeeds • Up-to-the-minute event updates and notifications • Exclusive Bentonville/Bella Vista offers and deals • Chamber Facebook and Twitter feeds • Other interactive content, including click to call, mapping and video feeds • Experience even greater benefits from Bentonville/Bella Vista Chamber of

Commerce - now as mobile as you are! click to listen


Press release in newspaper, magazine and Chamber website

NEWS RELEASE Date: August 16, 2011 Contact: Tammy Thurow, VP Marketing/Membership Phone: (479)633-4781 E-mail: [email protected]

Bentonville/Bella Vista Chamber of Commerce To Launch a Smartphone App The Bentonville/Bella Vista Chamber in partnership with MetroMedia, has something new and exciting that launched Aug. 12 – the BBVChamber2Go Smartphone App, for Android and mobile web for Blackberry and other devices. Iphone will release in a couple of days in Itunes. “We are very excited to be one of the first chambers in the Northwest Arkansas area to offer a free mobile chamber app,” said Tammy Thurow, VP Marketing. “This app is not only geared towards our members, but it is truly something that can be enjoyed by residents and visitors.” The goal of the BBVChamber2Go app is to help individuals on the go by putting this valuable tool right in the palm of the user’s hand. The BBVChamber2Go app features the following: · Online business directory of chamber members and geo-location and mapping technology · Touch to call option · Chamber calendar of events · Community calendar of festivals & events · Special text offers from member businesses · QR scanner · “Near Me” button which shows sponsored business listings near the user · …and much more Chamber members also have the opportunity to upgrade their listing to be featured on the business landing page. Look for the Bentonville CVB, Bella Vista POA, Arvest Bank, NWA Naturals, Genesis Chiropractic, Simmons Suites and many more.

“All chamber member businesses receive a free listing, and with more smartphones in the marketplace we saw the importance to promote our members to this audience, said Thurow. I think everyday users will also enjoy the Chamber and community calendar of events which will keep them in the know on fun events like First Friday, Music in the Park and more.”

-MORE-


ABOUT THE BENTONVILLE/BELLA VISTA CHAMBER: The purpose of the Bentonville/Bella Vista Chamber of Commerce is to serve our members as the voice of the business community; to promote planned economic growth; to foster community interaction and provide information, leadership, and support in the Bentonville/Bella Vista community. For additional information, call the Chamber at 479-273-2841 or visit BBVCHAMBER.COM. ABOUT METROMEDIA, INC: MetroMedia was founded in 1997 and is located in Fairway, Kan. MetroMedia partners nationwide with chambers of commerce, convention and visitors bureaus, associations, cities and sports teams to provide custom mobile, online and print solutions. The mission of MetroMedia is to re-define custom media, and to provide outstanding, personalized customer service to all of its partners. To learn more about MetroMedia, visit chamber2go.com.

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Local magazine


After launch - New banner ad at signature line


Letter to members announcing the launch


App icons on Chamber website, QR codes on printed material


Promoting the chamber on the app


After launch tips

• Add the app as a benefit to membership• Train on the use of the app at new member

orientation• Keep app info in weekly email blast• Keep the email signature• Add some helpful tips in articles in your

weekly email blast.


Tammy ThurowVP Marketing/Membership

Bentonville/Bella Vista Chamber of CommerceBentonville, Arkansas

[email protected]

bbvchamber2gobbvchamberTammy

facebook.com/bbvchamberlinkedin.com/in/tammythurow


mailto:[email protected]

what’s your mobile strategy?

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