mobile action strategy
DESCRIPTION
mAdvocacy—Examples of Emerging Mobile CampaignsTRANSCRIPT
one world
free tibetone dream
http://studentsforafreetibet.org
Students for a Free Tibet works in solidarity with the Tibetan people in their struggle for freedom and independence.
aglobalmovement
650 student chapters in 30+ countries
30k+ members of online action network in 108 countries
Raised $100k+ in 2007 Facebook Causes Challenge
Students for a Free Tibet works in solidarity with the Tibetan people in their struggle for freedom and independence.
Spring 2008
globaltorchrelay
China Route: Includes Lhasaand Everest (Qomolangma)
“Freedom Torch”
mounteverestaction
Team travelled to Everest Base Camp to
stage protest
Used satellite internetconnection to broadcast livevia Mac laptop and DV cam
Entire team detainedand “missing” for 4 days
before release April 2007
http://beijingwideopen.com
Tell an in-depth storyand make it personal
Provide critical analysis and first-person, original
coverage for the media
Challenge the enemy on their home turf
August 200777
creatingthestory
for Beijing & beyond...
Take our use of technology to a new level
Become the source for the “other story”
Be the media, create our own coverage
marchtotibet: 2008
100s of Tibetans (mostly monks & nuns) in exile began a long, peaceful “march” home to
Tibet from India
Indian authorities blocked theirway at every town and valley
Embedded Tibetan media teamswith mobile, lightweightgear that can connectfrom the Himalayas http://tibetanuprising.org
marchtotibet
Basic PC and Mac Laptopsw/ Backpack Solar Panels
Flip Digital Video Cameras
Nokia N95 w/ GPRS data
BGAN Satellite Modem
“Motorbike”-Net !
http://tibetanuprising.org
Gear Breakdown
FlipUSBVideo
NokiaN95
SamsungTabletPC
BGAN Modem
http://www.youtube.com/watch?v=0xNrkzdIPOE
bethemedia
visit http://ft08.org...
Be the media you want to see in the world...(but remember, your guys can be arrested)Remove the distance between your actionand your audience... show the drama!The best solutions are often the simplest, cheapest and easiest to use under duress.
