What’s the Interest in ?

Presented byMike Knight

What’s Covered in this Webinar

HousekeepingRecap of Last TimeWhat is Pinterest?InfographicsMarketing Tips For PinterestConclusion

Housekeeping

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Recap of Last Time

Firstly Looked At The Service MilestonesSecondly Looked At The Update Milestones.Google Evolving, Growing & Acquiring.Monopoly on Information & Data.Google Have Over 600 Updates a Year, (13000+)Panda, Penguin...You Name It!Have Content. Have Integrity. Communicate it.

Google Images...Picassa >>

What is Pinterest?

What is Pinterest?“... is a virtual pinboard to organize and share the things you love.”

Mission : "connect everyone in the world through the 'things‘ they find interesting” via a global platform of inspiration and idea sharing.

Founder : Ben Silbermann ; December 2009

By Invitation Only. 5000 >> 10,000 9 Months

One of the Fastest Growing Services in The World.11 Million+, Dec 2011 (More than LinkedIn, YouTube, Google+)

What is Pinterest?Jan 2012 (More REFERRAL Traffic than LinkedIn, YouTube, Google+)March 2012 3rd largest(Source : Hitwise)

2 Million Users / Day; Over 10 Million(Milestone) Registered.

Inbound Spend $180 v $85 from Facebook.

(Source Bottica.com : 50,000 v 50,000)

The Site is About Imagery, Products, Style... ie ”Stuff”.

Other Social Sites are More People & “Chatter”...

What is Pinterest?Oct 2011: Investment ($27 Million ) >> $200 MillionMay 2012 : $120 Million >> 1 to 1.5 Billion £££££ !

Factors :High Speed Internet;Smart DevicesSocial Websites (Twitter, Facebook)“Bridging” Software e.g. Facebook’s Instagram for Filtering

Profile of Pinterest?

Profile of Users :(Stats Disagree) BUT Predominately Women (in the States)

USA: Over 90% Users Female in(Ages : 35-44) Source: Inside Network's AppData.UK 56% Male & 10 Years Younger

Design, Style, Shopping, ...Marketing...?

Infographics!

A Complicated sounding word!

What Does it Actually mean???

Infographics!From...

To :

...To...

Infographics?Literally, “Information Graphics”

We Live In a Multimedia World.

Photos are shared 50% more than ANYTHING else (Facebook)

Fast, high Impact “Memes” ; Escalator to Flight Map.

Remember Modalities : VAKOG

Infographics?NOT JUST FOR ECOMMERCE OR INTERIOR DESIGNERSPerspective e.g. Money Piled up, MLM Growth, Compare Charts etc

“Comparative” Advertising : Under ValuedFor SME’s against Bigger Companies.

Bottica : Facebook v Pinterest

• 50,000 from Pinterest 50000 from Facebook.• Spend $180 vs $85 by Facebook users

Infographics...Retention

Brain Remembers Better >> Recall.

Free Software Available to Make infographics

It’s Quick, Easy, Effective.

Sharable. “Pinners” can share content effortlessly.

Pinterest – Things to ConsiderA "nopin" HTML meta tag Release by Pinterest Feb 2012(Used now by Flickr)

(As Of Time of Writing) Not “No Follow” links.

Each pin has a link pointing back to the original source(Although You can add URL in bottom of image)Can Add Copyright symbol too

Registration – Will Take a Couple of days(Slows Down rate of Growth – Server issues)

“Netiquette” & Do’sLinks : Facebook, Twitter etc.Focus on Lifestyle, not product. : Similar to “Product Placement”

Engaging Other People :Always Credit the source for PinsLike Twitter, Tag others using the “@” SymbolAsk People to “Repin” Your content : Add the Link to Your Site!Repin Supporting images. Add Value to your collateral.Idea : Put tips as a image and let people reshare it!!! ie re-pin it. Ditto Video.

“Netiquette” & Do’sTestimonials Board : Use Facebook & PinterestCreate user-Generated Board : Iphone Covers, Fish in Angling Shop.Don’t Forget Video. Youtube ?

Re-Pin What Your Customers are Following. “Relationship”Re Above, setup a board called “Great Stuff”, to get their attn.

Tag Pinners with “@” Mention tag similar to Twitter.

“Netiquette” & Do’sComment on Pinners. Add Value – Not Just Garbage!

In Short – Like Facebook or Twitter, Engage with Content

Use the 1/5 or 1/10 or even 1/20 content sharing rule

(Host a content..the old favourite!)Land’s End “Pin It to Win It” ... All the Benefits of PR

Pinterest – SEOMake your Profile Public!Add Keywords to your “Bio”Always add a Title to Photos.Set location to be Specific! Remember Google Places...Your business URL : Use a Review Page (Remember Citations) (Remember, link to those reviews on your Testimonials Page)Make boards around your keywords : tag pins with keywords

Create NICHE Categories & Content.Create other Categories from other Categories :

e.g. Calculator : ElectronicsCalculator : Children’s Learning

Calculator : Business

Pinterest – ResearchResearch Target Market “Pinners”

Research Competitors

Research Products

Research Suppliers

See what's Working and What Isn't; Copy/Improve/Adapt.

Make it a Process. Or a Sub-Process of an Existing Process.

Conclusion / RecapRecap :

Went from 5,000 to 10,000 in 9 months, then 10 million visitors a year or so later

Good for REFERRAL traffic that Spend over Double the traffic from Facebook

Not Just limited to Products & Shops

Think of Infographics; Retention & Share of Mind.

Be part of Mobile Explosion

Connect to the visual part (of VAKOG)

Create Content Designed to be Shared. people Read INDUSTRY STUFF, NOT PRODUCT STUFF

Ways of Getting Content Noticed & Netiquette & Following

Pinterest SEO

Pinterest ResearchYourMarketingClub.com/feedback.php