what's the difference between social media and content marketing?
DESCRIPTION
Continuing our Frequently Tweeted Question (FTQ) series with a discussion of the differences and common ground between social media and content marketing.TRANSCRIPT
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What’s the Difference
Between Social Media and Content
Marketing?
A Resonance FTQ
(Frequently Tweeted Question)
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“Great — I just got the hang of social media, and
now ‘content marketing’ is all the rage. What’s the
difference?” @resonancecont
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If you’re posting content that speaks to your audience’s needs and interests on social media …
You’re already on board with content marketing.
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Because social media is a vital part of content marketing
CONTENT MARKETING
Newsletters, etc.
Blogging Social Media
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Content is the “what” Social media is the “how” (one of them)
• Advice • Industry news • How-to instructions • Tips • Stories, etc.
• Social media • Blog posts • E-newsletters • Webinars • White papers, etc.
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Social Media
E-newsletters
E-books/White Papers
Blog, etc.
Content
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“Content is fire. Social media is gasoline.”
- Jay Baer
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To Sum Up … • Social media is a vital part of content marketing.
• If your social media strategy has been focused on your audience’s needs and interests, you’re already on your way to mastering content marketing.
• Content is the “what” and social media is one of the (several) “hows” for delivering it to your audience.
@resonancecont
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Got a question for our next
FTQ?
Hit me up at @resonancecont