what's new in seo in ios6 (and ios7) app store
Post on 14-Sep-2014
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DESCRIPTION
A quick preview of the new App Store.TRANSCRIPT
Hello iOS 6 (&7)!how to optimize for thenew App Store
by AppCod.esJune 2013
SEO-wise, no news in iOS7 for now - weplayed with it, and it seems like the searchis the same as in iOS6.
One minor difference in iOS7 vs. iOS6 - theGenius was replaced by Near Me.
AppCod.es
What used to matter in the iOS5 App Store...
AppCod.es
What used to matterAppCod.es
being featured
or
being on top
What used to matter in iOS 5AppCod.es
1. icon2. title
3. ratings
What matters now...
AppCod.es
with over 100M devices running iOS 6
What matters todayAppCod.es
the Top lists still do
(screenshots "om iOS6,
iOS7 is sti# behind NDA and
we’re not a#owed to publish details)
What matters todayAppCod.es
but more space is
dedicated to less
popular apps
App Store OptimizationAppCod.es
the title is seriously truncated
most people won’t look past
5-10 first results.
App Store OptimizationAppCod.es
treat your first screenshot as an
advertisement for your app.
people may not read your
description, but they will see the
first screenshot
App Store OptimizationAppCod.es
does it explain what your app
does?
App Store OptimizationAppCod.es
is it readable when scaled down
to ~200pt?
by the way...AppCod.es
when you’re on sale
ask people to share the news!
And that’s it :)The same rules apply to iPad btw.
Quick checklist
AppCod.es
- is your main screenshot readable when scaled down?
- does your main screenshot explain the app?
- do you have more than 5 reviews?
- do you show up within the first 10 results for the most
important searches?
with this last point, AppCod.es
can help, check out our other
slideshares
About AppCod.esThe toolbox for App Store Optimization.
It allows you to easily:
- find good phrases
- fix your keywords & search position
- track your competitors, their press releases etc.
- dispense app promo codes
You may register at http://appcod.es/register14-day money back guarantee
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