TRANSITIONING YOURAPP TO iOS 7

by ANDREW RUDMANN@arudmann

Easy to misinterpret iOS7 as flat design. It is most CERTAINLY not.

It is a shift in the way we think about UI and UX.

Rethink the philosophy of your app. Hyperfocus it on the task at hand. Drill into content.

THIS IS NOT

FLAT DESIGN

Flat styling is independent of interaction.

Depth exists in the concepts of planes.

UI exists on flat layers and the gaps between them are created by motion,

animation, and color.

RETHINK THEPHILOSOPHY OF

YOUR APP

Content used to be chunky, compartmentalized into pieces, and

unfocused

Now it’s spread out and hyperfocused across “drilled in” screens.

This occurs everywhere in iOS7.

This occurs everywhere in iOS7.

HOW WEINTERPRETED

iOS7

DEFERENCECLARITYDEPTH

DEFERENCEThe UI helps users understand and

interact with the content, but never competes with it.

Our previous app made heavy use of chrome and forced a very specific style on the user.

Photo Editing occurred in this very defined space that was equal parts content and equal parts our app.

Our goal was to remove ourselves from the equation and make the experience be entirely about you and your photo.

The difference is quite stark.

The background and experience of the app adapts to your photo.

The photo is ALWAYS in front of the user and is the focal point of the experience.

CLARITYText is legible at every size, icons are

precise and lucid, adornments are subtle and appropriate, and a

sharpened focus on functionality motivates the design.

In examining the clarity of our previous app we noticed a few spots of confusion that we were sure to tackle in the iOS7 refresh.

We updated the way our sharing works to remove any and all points of confusion for the user.

We continued our current practice of updating and unifying our iconography.

Avoiding Confusion.

Conveying abstract ideas with clarity.

Simplify. Repeat.

Always improve.

DEPTHVisual layers and realistic motion

impart vitality and heighten users’ delight and understanding.

To create depth we focused primarily on a foreground / background concept.

The photo exists in a space that is very sparse and undefined, allowing us to move very freely within it.

We use animation to show depth as well. As you advance through the app the tools move in and out in a way that simulates depth.

QUESTIONS?