04/13/2023 The Raiser’s Edge(i) 1

WHAT’S NEW FOR BLACKBAUD CANADAwith guest speaker Michael Johnston

Michael Beville Sr. Account Executive

Chris Geady Sr. Solutions Consultant

Craig White Director, Blackbaud Canada

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M AS S M ARKE T ING

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• Donors acquired online who give through multiple channels are worth up to 3X more than those who give through a single channel

• Over a 4 year period…• Donors acquired online give an average $128• Donors acquired by mail give an average $63• Donors acquired online but also give offline

donate on average $197

• Details at: https://www.blackbaud.com/files/resources/downloads/WhitePaper_MultiChannelGivingAnalysis.pdf

THE IMPORTANCE OF MULTI-CHANNEL MARKETING

Details at: https://www.blackbaud.com/files/resources/downloads/WhitePaper_MultiChannelGivingAnalysis.pdf

Acquired Online Acquired by Mail$0

$50

$100

$150

$200

WEBONLY

MAILONLY

ALLGIFTS

ALLGIFTS

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A SUCCESSFUL MULTI-CHANNEL APPROACH REQUIRES A FULLY INTEGRATED SOLUTION

Online Marketing and Engagement| Online Donations | Email | Targeted Content | Social Sharing|

Constituent Relationship Management (CRM)| Direct Mail | Relationship Management |Prospect Identification | Moves

Management |

Real-time, seamless integration

Multi-channel relationship

management

Enables a holistic view of supporters

The Raiser’s Edge i

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A MULTI-CHANNEL EXAMPLE: ROOM TO READ

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ANALY T ICS

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TYPES OF ANALYTICS

Demographic Behavioural

Wealth

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• Know who you should be asking (and who you should not)

• Gauge how much you should be asking for

• Determine what type of gift you should be soliciting

• Prescribe the appropriate channel for the ask

ANALYTICS ENABLES YOU TO…

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Helps you raise more money by:

• Giving you the power to target and identify your best supporters

• Saving you time and money by knowing who to invest in and who not to invest in

• Improving efficiency with managing your constituents in RE

• Segmenting your constituents into four unique groups based on their likelihood & capacity to give a gift to your organization

THE GIVING SCORE – SMART ANALYTICSIN THE RAISER’S EDGE

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GIVING SCORE ANALYSIS – DASHBOARD REPORTS

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A WORKSPACE TO TURN THE SCORE INTO ACTION

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ACQUIS IT ION

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USER REGISTRATION AND E-NEWS SIGNUP

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MONTHLY DONORS

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EVENT SIGN UP

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• Different types of event sign up:- Peer-to-peer- Community based- Third party event- RSVP

EVENT SIGN UP

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CULT IVAT ION

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Reach More People

Direct Marketing

Tools

Newsletters

Blogs and Forums

Communicate More Effectively

Profile and Subscription management

Targeted and Conditional

Content

Advanced Segmentation and Reporting

Increase Participation

Event Calendars and Registrations

Membership and Volunteer

Sign-up

Polls and Surveys

Raise More Money

Targeted Donations

Recurring Giving

Tribute and Memorial

Gifts

TAKE A STEP FURTHER AND DRIVE OUTCOMES

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Mail Template

Landing Page

Donation Form

EMAIL MARKETING CAMPAIGN EXECUTION

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BENCHMARK RESULTS

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M OBIL E E X P E RIE NCE

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DONOR EXPERIENCE STAFF PRODUCTIVITYVS.

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THE RAISER’S EDGE MOBILE APP – IN DETAIL

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RE P ORT ING AND ANALY S IS

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MEASURE TO MANAGE IN THE RAISER’S EDGE(i)

Seamless integration with Online Forms and Email

Marketing tool

Easily drill into details

Dashboards designed for your needs

Library of pre-built queries, filters and reports

Measure Key Performance Indicators (KPIs) Specific to

Your Organization”

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• Analyzes critical metrics to evaluate potential areas for sustainable fundraising improvement.

- Benchmarked metrics against peer group.

- Discussed best practices to improve fundraising performance.

- Identified areas of improvement with highest impact.

BE NCHM ARK US ING AF P ’S F UNDRAIS ING E F F E CT IV E NE S S P ROJ E CT

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F UNDRAIS ING E F F E CT IV E NE S S P ROJ E CTIN T HE RAIS E R’S E DGE

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AF P F UNDRAIS ING BE NCHMARKS /T RE NDS

• Donor Retention (2010):- New donors: 27%- Repeat donors: 70%- Overall: 41%

• Average Yearly Giving (2010): $1,089 per donor- Increase of 4.4% compared to 2007

• Average Donors per Organization (2010): 1,516- Decrease of 4.1% compared to 2007

Details at: http://www.afpnet.org/files/ContentDocuments/FEP2011ReportSupplement-11-18-11.pdf

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RE T URN ON INV E S T ME NT

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Year1 Year2 Year3 Year4 Year5

-$100,000

$100,000

$300,000

$500,000

$700,000

-$23K

$57K

$173K

$326K

$521K

Cumulative Investment Cumulative Additional Revenue Cumulative Net ROI

S AMP L E CUM UL AT IV E 5 Y E AR ROI